Yerba mate

Yerbaé Expands Distribution Network with Two New Partnerships

Retrieved on: 
Tuesday, April 23, 2024

Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (“Yerbaé” or the “Company”), a plant-based energy beverage company, announced strategic distribution partnerships with 7G Distributing and Golden Eagle of Arkansas.

Key Points: 
  • Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (“Yerbaé” or the “Company”), a plant-based energy beverage company, announced strategic distribution partnerships with 7G Distributing and Golden Eagle of Arkansas.
  • These partnerships mark a significant step forward for Yerbaé as it expands its distribution footprint and introduces its 12 oz energy line to its recently announced national retailers and regional customers.
  • "We are excited to announce our partnerships with 7G Distributing and Golden Eagle of Arkansas," said Seth Smith, Vice President Sales of Yerbaé.
  • With the addition of these esteemed distributors, Yerbaé is poised for continued growth and success in the competitive beverage marketplace.

Guayakí Yerba Mate Strengthens Leadership: Promotes Rutledge, Welcomes Mand as CEO to Spearhead Future Growth

Retrieved on: 
Thursday, March 21, 2024

VENICE, Calif. and SEBASTOPOL, Calif., March 21, 2024 /PRNewswire/ -- Guayakí Yerba Mate, the category leader in yerba mate, is pleased to announce the appointment of industry veteran Benjamin (Ben) Mand as its new Chief Executive Officer (CEO). Robyn Rutledge, who has served as interim CEO since November 2023, will continue as a leader of the company in the role of Board Executive Chair.

Key Points: 
  • Robyn Rutledge, who has served as interim CEO since November 2023, will continue as a leader of the company in the role of Board Executive Chair.
  • Chris served as the company's CEO from 1998 to2018 and will continue as an integral member of the company's Board.
  • Our recent launch of on-trend, low-sugar and low-calorie organic innovation SKUs, including Berry Lemonade, has propelled us into a new phase of growth.
  • "Ben's proven success with leading organic brands resonates deeply with our mission at Guayakí Yerba Mate," said Rutledge.

Tiny and Dr. Andrew Huberman Announce U.S. Debut of Their Majority Owned Canadian Yerba Mate Beverage – Mateina

Retrieved on: 
Thursday, January 25, 2024

Tiny (“Tiny” or the “Company”) (TSXV: TINY) a Canadian holding company and Dr. Andrew Huberman announce that their majority owned Canadian Yerba Mate Beverage – Mateina –is now available in the United States via drinkMateina.com .

Key Points: 
  • Tiny (“Tiny” or the “Company”) (TSXV: TINY) a Canadian holding company and Dr. Andrew Huberman announce that their majority owned Canadian Yerba Mate Beverage – Mateina –is now available in the United States via drinkMateina.com .
  • Tiny’s interest in Mateina is held through its private partnership, Tiny Fund I, LP.
  • "Yerba mate has been my preferred source of caffeine for more than three decades," said Dr. Huberman.
  • We're confident that Mateína will make a significant impact in the U.S. health beverage market, bolstered by Dr. Huberman's expertise and the scientific merits of yerba mate."

Yerbaé and Vistar Align to Stock 5 New Products in One of World’s Largest Foodservice Distribution Networks- Vistar

Retrieved on: 
Tuesday, January 16, 2024

Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (“Yerbaé” or the “Company”), a plant-based energy beverage company, announced a strategic partnership with Vistar, one of the largest foodservice distribution companies in North America.

Key Points: 
  • Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (“Yerbaé” or the “Company”), a plant-based energy beverage company, announced a strategic partnership with Vistar, one of the largest foodservice distribution companies in North America.
  • The newly added SKUs compliments it’s existing portfolio , ensuring that a diverse range of Yerbaé products is readily available to consumers nationwide.
  • This expanded distribution network aims to meet the growing demand for our energizing and flavorful beverages in a variety of settings.
  • "We are thrilled to partner with Vistar, a leader in foodservice distribution, to bring our innovative energy beverages to an even broader audience.

Yerbaé Expands Distribution, Secures Authorization with Kroger Division- Mariano’s

Retrieved on: 
Wednesday, January 3, 2024

Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (“Yerbaé” or the “Company”), a plant-based energy beverage company, announced a significant expansion in its distribution channels through a strategic partnership with Mariano's, a mid-west supermarket chain owned by Kroger.

Key Points: 
  • Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (“Yerbaé” or the “Company”), a plant-based energy beverage company, announced a significant expansion in its distribution channels through a strategic partnership with Mariano's, a mid-west supermarket chain owned by Kroger.
  • Mariano's, a subsidiary of Kroger, has become a key player in the supermarket industry in the Midwest since opening its doors in 2010.
  • Yerbaé is proud to be part of the Mariano's portfolio, aligning with the supermarket's commitment to providing a premium shopping experience.
  • The inclusion of Mariano's in Yerbaé's distribution network marks a substantial milestone for the company's growth and market reach.

Yerbaé Celebrates Expanded Presence in Sprouts Farmers Markets Front Coolers

Retrieved on: 
Monday, November 20, 2023

Yerbaé Brands Corp. (TSXV: YERB.U; OTCQX: YERBF) (“Yerbaé” or the “Company”), a plant-based energy beverage company, today announced a significant expansion of its partnership with Sprouts Farmers Markets, a distinguished national leader in Natural Grocery.

Key Points: 
  • Yerbaé Brands Corp. (TSXV: YERB.U; OTCQX: YERBF) (“Yerbaé” or the “Company”), a plant-based energy beverage company, today announced a significant expansion of its partnership with Sprouts Farmers Markets, a distinguished national leader in Natural Grocery.
  • This expansion introduces Yerbae into a new front cooler placement, amplifying its visibility and accessibility to consumers across 250 Sprouts locations.
  • "This expanded partnership with Sprouts Farmers Markets is a significant milestone for Yerbae," said Todd Gibson, co-founder and chief executive officer, Yerbaé.
  • The authorization to expand into Sprouts' front-end coolers is expected to be implemented in the new year, marking a new chapter in the collaborative success story of Yerbae and Sprouts Farmers Markets.

Yerbaé Announces Authorization of Full distribution with CL Vending

Retrieved on: 
Friday, November 17, 2023

Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (“Yerbaé” or the “Company”), a plant-based energy beverage company, today announced another significant expansion of its distribution network.

Key Points: 
  • Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (“Yerbaé” or the “Company”), a plant-based energy beverage company, today announced another significant expansion of its distribution network.
  • Yerbaé has been authorized by CL Vending to bring its full range of 16oz flavors to 152 markets across Northwest Indiana & Illinois.
  • CL Vending is an affiliate of the nation's largest independently-operated food service network.
  • "We are thrilled to announce the authorization of full distribution with CL Vending," said Seth Smith, Vice President Sales of Yerbaé Plant-Based Energy.

Yerbaé CEO Todd Gibson to Join FORCE Family Webinar to Discuss Its Strategy to Disrupt the $21B U.S. Energy Drinks Market

Retrieved on: 
Tuesday, November 7, 2023

Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF), a plant-based energy beverage company, announced today Todd Gibson, its co-founder and CEO, will join the FORCE Family Webinar to provide insights on how Yerbaé continues to disrupt the $21B U.S. energy drinks market.

Key Points: 
  • Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF), a plant-based energy beverage company, announced today Todd Gibson, its co-founder and CEO, will join the FORCE Family Webinar to provide insights on how Yerbaé continues to disrupt the $21B U.S. energy drinks market.
  • View the full release here: https://www.businesswire.com/news/home/20231107905236/en/
    Yerbaé Plant-Based Energy, caffeinated by Yerba Mate (Photo: Business Wire)
    The webinar is scheduled for Wednesday , November 15, 1:00PM PT/4:00PM ET.
  • Following a successful career helping to launch beverages such as Monster Energy, SoBe, Fuze, and NOS Energy, Todd and co-founder Karrie Gibson wanted to create a healthier energy drink, so they founded Yerbaé.
  • To hear more about the recently announced celebrity investors, join the webinar and hear the latest updates from Yerbaé.

Yerbaé Announces Expanded Foodservice Distribution in the Pacific Northwest with Two Key Accounts

Retrieved on: 
Monday, November 6, 2023

Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (“Yerbaé” or the “Company”), a plant-based energy beverage company, today announced an expansion of its foodservice distribution in the Pacific Northwest in partnership with Evergreen Vending and Google Dining.

Key Points: 
  • Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (“Yerbaé” or the “Company”), a plant-based energy beverage company, today announced an expansion of its foodservice distribution in the Pacific Northwest in partnership with Evergreen Vending and Google Dining.
  • The expansion with Evergreen Vending will see Yerbaé products made available in an additional 350 markets, bringing the total market count to an impressive 660 locations.
  • Evergreen vending is the largest independent operating foodservice provider in the Northwest.
  • Furthermore, Yerbaé is excited to announce that Google dining will now feature Yerbae’s innovation, Watermelon Lime across 11 corporate campuses serving over 10,000 consumers.

Yerbaé CEO Todd Gibson to Join FORCE Family Webinar to Discuss Its Strategy to Disrupt the $21B U.S. Energy Drinks Market

Retrieved on: 
Monday, September 11, 2023

Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF), a plant-based energy beverage company, announced today Todd Gibson, its co-founder and CEO, will join the FORCE Family Webinar to provide insights on how Yerbaé continues to disrupt the $21B U.S. energy drinks market.

Key Points: 
  • Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF), a plant-based energy beverage company, announced today Todd Gibson, its co-founder and CEO, will join the FORCE Family Webinar to provide insights on how Yerbaé continues to disrupt the $21B U.S. energy drinks market.
  • View the full release here: https://www.businesswire.com/news/home/20230911044435/en/
    Yerbaé Plant-Based Energy, caffeinated by Yerba Mate (Graphic: Business Wire)
    The webinar is scheduled for Thursday, September 14, 10:00am PT/1:00PM ET.
  • Following a successful career helping to launch beverages such as Monster Energy, SoBe, Fuze, and NOS Energy, Todd and co-founder Karrie Gibson wanted to create a healthier energy drink, so they founded Yerbaé.
  • FORCE Family Office is the largest network of family offices in the United States with a substantial and growing presence internationally.