Welch's

InMarket Releases Its Annual Breakthrough Moments List of Best-Performing Campaigns

Retrieved on: 
Wednesday, March 27, 2024
NotCo, Attention, EMarketer, Welch's, Condiment, Partnership, Rage, CBC, Tablet, Chicken nugget, Anheuser-Busch brands, Wendy's, Idaho Lottery, Moment, Microwave, Chicken sandwich, PlayNow.com, Bandage, Commerce, Lunchables, Online shopping

AUSTIN, Texas, March 27, 2024 /PRNewswire/ -- InMarket, a leader in real-time marketing and measurement, today released its top-performing Breakthrough Moments winners of the past year. InMarket's annual Breakthrough Moments Report recognizes the brands that most effectively combined timing, relevance and context throughout the customer journey to create unforgettable brand experiences that drove exceptional viewability and engagement rates, reaching as high as 9.55% which is 15.9x above industry benchmark.*

Key Points: 
  • "The Breakthrough Moments winners showcase the power of contextual experiences and their ability to help brands connect with consumers when and where it matters most—while they are shopping," said Todd Morris, CEO of InMarket.
  • "By taking digital marketing innovation to the next level, our Breakthrough Moments winners drove industry-leading engagement rates and exceptional return-on-advertising-spend.
  • InMarket's ten Breakthrough Moments winners shattered industry benchmarks by leveraging real-time insights and media activation to reach customers in their precise moments of need throughout the purchase journey.
  • For more information about InMarket's Breakthrough Moments, check out our full report.

Welch's Strengthens Leadership Team with Appointments of New Chief Financial Officer and Chief People Officer

Retrieved on: 
Thursday, June 29, 2023
Restaurant, Bar, Human Resources, Finance, Convenience Store, Professional Services, Food, Beverage, Discount, Variety, Retail, LLP, Drink, SharkNinja, PwC, Keurig, Multimedia, Commercial finance, Bank of America, CFO, Welch's, Culture, TJ, Bank, Fidelity, Management

Christine Kinahan will be joining Welch's as Chief People Officer, while TJ Gordon has been promoted to the role of Chief Financial Officer.

Key Points: 
  • Christine Kinahan will be joining Welch's as Chief People Officer, while TJ Gordon has been promoted to the role of Chief Financial Officer.
  • View the full release here: https://www.businesswire.com/news/home/20230629705852/en/
    Welch's announces executive team appointments (Photo: Business Wire)
    Christine brings a wealth of experience in human resources and business transformation to her new role as Chief People Officer.
  • TJ Gordon has been promoted to Chief Financial Officer after serving as interim CFO for several months.
  • "We are delighted to welcome Christine Kinahan to Welch’s as our Chief People Officer and congratulate TJ Gordon on his promotion to Chief Financial Officer," said Trevor Bynum, President and CEO of Welch's.

adam&eveNYC and DDB NY Merge and Form New Creative Powerhouse

Retrieved on: 
Wednesday, May 31, 2023
International, NBA2K, Heart, Kraft Foods, DDB Worldwide, CALM, Chief creative officer, DDB, McDonald's, JetBlue, CX, Samsung, Febreze, Crocs, International Agency for Research on Cancer, Macdonald, PepsiCo, CCO, Delta, Downy, Creativity, Goldman Sachs, Atlanta, Procter & Gamble, Partner, Defence Bills Agency, String interpolation, Welch's, Growth, Coca-Cola, Netflix, PlayStation, Tourism, Bose, Walgreens, Publicis, Pringles, Atlantic Ocean

NEW YORK, May 31, 2023 /PRNewswire/ -- DDB Worldwide has announced that its DDB New York office will merge with adam&eveNYC to form a dynamic new offering in North America that embodies the heart of a startup and the capabilities of a world-class full-service creative agency. The merged entity will be called adam&eveDDB marking a new era for DDB's offering in the Big Apple. 

Key Points: 
  • NEW YORK, May 31, 2023 /PRNewswire/ -- DDB Worldwide has announced that its DDB New York office will merge with adam&eveNYC to form a dynamic new offering in North America that embodies the heart of a startup and the capabilities of a world-class full-service creative agency.
  • While at Digitas, Winterton has been leading a team of 600 across clients including Crocs, Delta, Goldman Sachs and many others.
  • Winterton has led accounts and built incredible teams for the likes of Proctor & Gamble, Kraft, and McDonald's, winning numerous creative and effectiveness awards.
  • As a full-service creative agency, the newly formed adam&eveDDB shop will consist of disciplines across brand and communications strategy, creative, integrated production, design, CX, and experiential.

FULCRUM COLLECTIVE - SELLS 1ST BRAND CONCEPT GEN Z WITHIN A YEAR AFTER ITS LAUNCH

Retrieved on: 
Monday, March 20, 2023
CPG, Arthur M. Langer, Welch's, Trendsetter, Acquisition, Walmart, Barilla, Collective, GPG, GEN, Fulcrum, Amazon, Gatorade

BENTONVILLE, Ark., March 20, 2023 /PRNewswire/ -- It takes a trendsetter to spot one. Fulcrum Collective, a firm with a century of collective experience in business and investment strategy, CPG, brand marketing and corporate coaching, announced that its first brand, GEN Z, has closed on acquisition in less than a year from Fulcrum's initial launch. Fulcrum's partners draw their expertise and extensive network from years of driving fiscal and marketing success at some of the largest household brands, including Walmart, Welch's, Gatorade, Scotts Miracle-Gro, Amazon, Barilla, Betty Crocker and more. Fulcrum Collective sets to identify, support and guide emerging brands to create enduring value and positive change.

Key Points: 
  • Fulcrum Collective , a firm with a century of collective experience in business and investment strategy, CPG, brand marketing and corporate coaching, announced that its first brand, GEN Z , has closed on acquisition in less than a year from Fulcrum's initial launch.
  • Fulcrum Collective sets to identify, support and guide emerging brands to create enduring value and positive change.
  • The acquisition of GEN Z demonstrates Fulcrum Collective's ability to spot great companies with big upside.
  • It made us empathetic to the lonely founder, their position and the weight of strategic decisions," said Fulcrum Collective Managing Partner, Doug Batie.

Saatchi & Saatchi Names Nicole Souza as Chief Marketing Officer

Retrieved on: 
Tuesday, June 28, 2022
USPS, Omnicom Group, PepsiCo, LinkedIn, P&G, Starbucks, Saatchi & Saatchi, Fabio Costa, PlayStation, Marketing, COO, Cannes Lions International Festival of Creativity, Saatchi, Wells Fargo, Lone Star Brewing Company, CMO, TBWA, Frito-Lay, SVP, Creativity, Nationwide Mutual Insurance Company, EVP, Gold, Universal, NEW, The, Partner, Universal McCann, Twitter, Lion, T-Mobile, Welch's, Sony, Management, Public relations, Goldfish, Transamerica, Instagram, Purina

NEW YORK, June 28, 2022 /PRNewswire/ -- Saatchi & Saatchi announced the executive team's expansion with Nicole Souza's appointment as the agency's Chief Marketing Officer in the United States. A seasoned marketer with decades of experience in brand building, Souza will lead Saatchi's marketing organization, working alongside the executive leadership team to unify the U.S. offices. She will report to Chuck Maguy, Chief Operating Officer at Saatchi & Saatchi U.S., in her new role, effective immediately. 

Key Points: 
  • Key Executive Hire Underlines Investment in Strategic Growth in the U.S. Market
    NEW YORK, June 28, 2022 /PRNewswire/ -- Saatchi & Saatchi announced the executive team's expansion with Nicole Souza's appointment as the agency's Chief Marketing Officer in the United States.
  • She will report to Chuck Maguy, Chief Operating Officer at Saatchi & Saatchi U.S., in her new role, effective immediately.
  • "I'm so inspired by what's happening at Saatchian iconic industry brand bringing together its U.S. offices to accomplish impossible things at scale for their clients," said Nicole Souza, CMO, Saatchi & Saatchi.
  • Part of a global Saatchi & Saatchi network of 114 offices in 67 countries, across the US, Saatchi & Saatchi is rooted in Dallas, Los Angeles, New York and Seattle.

Vertical Farming Leader Fifth Season Expands to Build Second Farm and Invests in Leadership Hires

Retrieved on: 
Thursday, January 20, 2022
Giant, Quaker Oats Company, Dole, Technology, Chobani, Giant Eagle, Wells, Solar energy, Growth, CEO, Kroger, The Fifth Season (novel), Economics, The Fifth Season, VP, Good, SVP, Credit Suisse, Marketing, Food, CPG, Sabra, CFO, Food industry, Multimedia, Carnegie Mellon University, Guggenheim Partners, Bots, Welch's, Senior, Renewable energy, Milk

PITTSBURGH, Jan. 20, 2022 /PRNewswire/ -- Fifth Season is expanding to build its second robotic vertical farm in Columbus, Ohio, to fulfill the demand for fresher greens and Fifth Season ready-to-eat salads at major retailers like Giant Eagle and Kroger.

Key Points: 
  • PITTSBURGH, Jan. 20, 2022 /PRNewswire/ -- Fifth Season is expanding to build its second robotic vertical farm in Columbus, Ohio, to fulfill the demand for fresher greens and Fifth Season ready-to-eat salads at major retailers like Giant Eagle and Kroger.
  • To support the growth, expand distribution and achieve the mission of creating a more sustainable fresh food chain, Fifth Season has also invested in three key leadership hires.
  • The investment in new hires will allow Fifth Season to manage its 600 percent projected sales growth of ready-to-eat salads in 2022, which will be fulfilled by the flagship farm in Braddock.
  • The Fifth Season farm in Columbus will begin operations in 2023, will be 180,000 square feet - approximately three times the size of the Braddock farm - and, like all Fifth Season Farms, will feature best-in-class automation.

InMarket Releases its Breakthrough Moments List of Best-Performing Campaigns for the First Half of 2021

Retrieved on: 
Tuesday, September 28, 2021
InMarket, Technology, BOGO, Vaccine, Hope, Efficiency, Spotify, Health, Moment, Optimism, Population, Adult, CEO, Awareness, M&M, COVID-19, Passiflora edulis, Vitamin, Brand, Welch's, Retail, Mobile phone

AUSTIN, Texas, Sept. 28, 2021 /PRNewswire/ -- InMarket , the leader in 360-degree consumer intelligence and real-time activation, today released an overview of its top performing Breakthrough Moments winners for the first half of 2021.

Key Points: 
  • AUSTIN, Texas, Sept. 28, 2021 /PRNewswire/ -- InMarket , the leader in 360-degree consumer intelligence and real-time activation, today released an overview of its top performing Breakthrough Moments winners for the first half of 2021.
  • InMarket's H1 2021 Breakthrough Moments report highlights the campaigns that drove high engagement during the critical moments of truthas consumers were in the purchase process.
  • 2021 began with the rollout of multiple COVID-19 vaccines and increased optimism for a return to normal.
  • Brands utilized InMarket's Moments to create compelling advertisements that tailored to customers' precise moment of need, significantly boosting consumer engagement.

Datassential Announces Addition of TD Dixon to Board of Directors

Retrieved on: 
Wednesday, September 15, 2021
Jack Link's Beef Jerky, Aladdin (food & beverage containers), Glass, SNAP, Kimberly-Clark, Marketing, CPG, View, Target, Industry, Translation, Environment, Solution, Growth, Multimedia, Spectrum Equity, Welch's, Post Consumer Brands, Foodservice, Starbucks, Name, Organization, TD, Pepsi, Research, Bottled water, Management

CHICAGO, Sept. 15, 2021 /PRNewswire/ --Datassential, the leading data and insights platform for the Food & Beverage industry, announced today that TD Dixon has joined the company's board of directors.

Key Points: 
  • CHICAGO, Sept. 15, 2021 /PRNewswire/ --Datassential, the leading data and insights platform for the Food & Beverage industry, announced today that TD Dixon has joined the company's board of directors.
  • Prior to Post, Dixon led the marketing organizations at Jack Link's Protein Snacks and Welch's as their Chief Marketing Officers.
  • "TD is an industry veteran who has spent his entire career focused on driving both product and commercial innovation in Food & Beverage and CPG," said Jeff Haywood, Managing Director at Spectrum Equity, and member of the board of directors at Datassential.
  • "We are thrilled to partner with him and look forward to his many contributions as we continue to scale Datassential."

Fruit Beverages in the U.S. Through 2025: Market Essentials, Key Developments and Forecasts - ResearchAndMarkets.com

Retrieved on: 
Thursday, September 9, 2021
Food, Beverage, Retail

How much fruit juice is consumed per capita in the United States and how has this changed in recent years?

Key Points: 
  • How much fruit juice is consumed per capita in the United States and how has this changed in recent years?
  • A look at the U.S. regional markets, with past, current and future volume and growth of fruit juice and fruit drinks.
  • An overview of the powdered and organic fruit beverages segments and the key players.
  • Five-year projections for the fruit beverage market including sub-segments, flavor trends, packaging, regions, sales channel and more.

Welch's Appoints Nital Scott to Board of Directors

Retrieved on: 
Friday, June 25, 2021
Finance, Primary dealers, Subprime mortgage crisis, Grape juice, Vineland, New Jersey, Welch's, Banks, Goldman Sachs, Concord, Massachusetts, Money

CONCORD, Mass., June 25, 2021 /PRNewswire/ --Welch's, the world's leading seller of Concord and Niagara grape-based products, today announced the appointment of Nital Scott to the company's Board of Directors.

Key Points: 
  • CONCORD, Mass., June 25, 2021 /PRNewswire/ --Welch's, the world's leading seller of Concord and Niagara grape-based products, today announced the appointment of Nital Scott to the company's Board of Directors.
  • With this appointment, Welch's board now has 12 members.
  • Scott has been the Chief Financial Officer at Beautycounter since 2014 and brings years of combined corporate finance, investment banking and public accounting expertise to Welch's.
  • Prior to her role at Beautycounter, Scott served as vice president of the investment banking division, consumer sector for Goldman Sachs.