Cheetos

KFC Lets The Cat Out Of The Bag, Announces Chester Cheetah As Newest Colonel

Retrieved on: 
Friday, June 28, 2019

LOUISVILLE, Ky., June 28, 2019 Kentucky Fried Chicken and the fan-favorite Cheetos brand today announced the nationwide launch of the Cheetos Sandwich with assistance from its newest Colonel, the most mischievous cat around: Chester Cheetah.

Key Points: 
  • LOUISVILLE, Ky., June 28, 2019 Kentucky Fried Chicken and the fan-favorite Cheetos brand today announced the nationwide launch of the Cheetos Sandwich with assistance from its newest Colonel, the most mischievous cat around: Chester Cheetah.
  • Chester is the first brand icon and spokescheetah to portray KFC's famous founder, Colonel Harland Sanders.
  • There was no one better 'suited' than Chester Cheetah himself."
  • "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business.

World Peas Brand Peatos Resolves Trademark Dispute with Frito Lay

Retrieved on: 
Wednesday, April 17, 2019

World Peas Brand Peatos, a division of Snack it Forward, today announced its trademark-related disputes between Frito Lay and Snack it Forward have been amicably resolved.

Key Points: 
  • World Peas Brand Peatos, a division of Snack it Forward, today announced its trademark-related disputes between Frito Lay and Snack it Forward have been amicably resolved.
  • We would like to commend Frito Lay on its cooperative attitude toward reaching a resolution that works for both parties, says Nick Desai, CEO of World Peas Brand Peatos.
  • World Peas Brands first snack, Peatos is a revolutionary crunchy puffed snack that tastes, crunches and satisfies better than junk food and has twice the protein and three times the fiber of Cheetos per serving.
  • World Peas Brand replaces the traditional base (e.g.

Frito-Lay Launches New 'Flavor Shots' Innovation…Headlined By The Return Of Cheetos® Flamin' Hot® Asteroids®

Retrieved on: 
Thursday, March 7, 2019

Back by popular demand, Cheetos Flamin' Hot Asteroids are returning nationwide as part of the new Flavor Shots product line.

Key Points: 
  • Back by popular demand, Cheetos Flamin' Hot Asteroids are returning nationwide as part of the new Flavor Shots product line.
  • Adding to the intensity, Asteroids will be joined with three brand-new varieties: Doritos Fiery Habanero Triangles, Doritos Nacho Cheese Nuts, and Doritos Flamin' Hot Nacho Cheese Nuts.
  • "For over 10 years, fans have overwhelmingly asked for Cheetos Asteroids to return to store shelves," said Fauzia Haq, senior director of marketing, Frito-Lay North America.
  • "The consumer demand could not be ignored and we're thrilled to relaunch Cheetos Asteroids, alongside three bold Doritos flavors."

Update: Taco Bell Canada creates world's first slide-thru take-out window to bring back Cheetos Crunchwrap Slider

Retrieved on: 
Monday, March 4, 2019

On Saturday, March 2, Taco Bell Canada reinvented the drive-thru experience in honour of Cheetos Crunchwrap Slider with the world's first Slide-Thru.

Key Points: 
  • On Saturday, March 2, Taco Bell Canada reinvented the drive-thru experience in honour of Cheetos Crunchwrap Slider with the world's first Slide-Thru.
  • The Cheetos Crunchwrap Slider is a Canadian-exclusive combining two fan favourites, Taco Bell and Cheetos Cheddar Jalapeo cheese snacks.
  • "Unique, exciting and off-the-wall events are an essential part of the recipe that makes Taco Bell what it is," says Veronica Castillo, Head of Marketing at Taco Bell Canada.
  • Fans looking for the latest and greatest news from Taco Bell Canada can visit www.tacobell.ca for more information.

Taco Bell Canada creates world's first slide-thru take-out window to bring back Cheetos Crunchwrap Slider

Retrieved on: 
Tuesday, February 19, 2019

On Saturday, March 2, Taco Bell Canada will reinvent the drive-thru experience in honour of Cheetos Crunchwrap Slider with the world's first Slide-Thru.

Key Points: 
  • On Saturday, March 2, Taco Bell Canada will reinvent the drive-thru experience in honour of Cheetos Crunchwrap Slider with the world's first Slide-Thru.
  • The Cheetos Crunchwrap Slider is a Canadian-exclusive combining two fan favourites, Taco Bell and Cheetos Cheddar Jalapeo cheese snacks.
  • "Unique, exciting and off-the-wall events are an essential part of the recipe that makes Taco Bell what it is," says Veronica Castillo, Head of Marketing at Taco Bell Canada.
  • Taco Bell Corp. ("Taco Bell") is a subsidiary of Yum!

Junk Food Gets a Makeover as Consumers Nationwide Embrace World Peas Brand Peatos’ “Better Than Junk Food” Crunchy Puffs

Retrieved on: 
Tuesday, February 12, 2019

Now a rapidly growing upstart is challenging the entire notion with something that sounds too good to be true: junk food with better nutrition.

Key Points: 
  • Now a rapidly growing upstart is challenging the entire notion with something that sounds too good to be true: junk food with better nutrition.
  • The World Peas Brand breakthrough product Peatos solves a longstanding snacking dilemma by eliminating the tradeoff between flavor and substance, winning over consumers and the media.
  • World Peas Brands first snack, Peatos are a revolutionary crunchy puffed snack that tastes, crunches, and satisfies better than junk food and has twice the protein and three times the fiber of Cheetos per serving.
  • corn and potatoes) used in salty snacks with pulses (peas and lentils) to deliver better ingredients, better nutrition, and better flavor.

Cheetos Restaurant Is The Flamin' Hottest Reservation In Hollywood

Retrieved on: 
Thursday, September 13, 2018

We knew we had to bring it back,"said Brandi Ray, senior marketing director, Frito-Lay North America.

Key Points: 
  • We knew we had to bring it back,"said Brandi Ray, senior marketing director, Frito-Lay North America.
  • Cheetos lovers can also order fresh ingredients for select Flamin' Hot Spot dishes to be delivered direct to their door through AmazonFresh and WalMart Grocery Delivery.
  • All of the recipes will be available to download at CheetosFlaminHotSpot.com for fans to create and enjoy with family and friends at home.
  • Visit CheetosFlaminHotSpot.com to find out more details, and follow @Cheetos on Instagram or @ChesterCheetah on Twitter for announcements and updates.

Packaged Facts: Salty Snack Sales Bolster PepsiCo's Q2 Earnings

Retrieved on: 
Thursday, July 12, 2018

On Tuesday, July 10, PepsiCo revealed that its fiscal second-quarter earnings exceeded analysts' expectations largely because the sales of Cheetos and other salty snacks offset the company's sluggish sales from its soft drink segment.

Key Points: 
  • On Tuesday, July 10, PepsiCo revealed that its fiscal second-quarter earnings exceeded analysts' expectations largely because the sales of Cheetos and other salty snacks offset the company's sluggish sales from its soft drink segment.
  • Looking ahead to 2022, Packaged Facts expects PepsiCo will continue to lead the salty snacks market by a large margin.
  • Packaged Facts forecasts the salty snacks market will have sales of $29 billion in 2022.
  • Additionally, the report forecasts to 2022 U.S. salty snack demand and shipments in nominal US dollars at the manufacturer level.