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Twilio Report Reveals Customer Data Platforms are a Critical Foundation for AI-Driven Customer Insights

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Tuesday, February 20, 2024

The fifth annual Customer Data Platform Report , which reflects the findings of anonymized usage data from Twilio Segment’s 25,000+ customers, finds that businesses are prioritizing data quality to harness the power of AI and quickly act on nuanced customer insights.

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The fifth annual Customer Data Platform Report , which reflects the findings of anonymized usage data from Twilio Segment’s 25,000+ customers, finds that businesses are prioritizing data quality to harness the power of AI and quickly act on nuanced customer insights.
The ability to quickly harness data insights through CDPs that are open and interoperable with data warehouses is a critical competitive edge, enabling businesses to efficiently collect, unify, and activate data across various platforms.
Our report showcases the essential role customer data plays in maximizing AI’s effectiveness,” said Kathryn Murphy, SVP of Product and Design at Twilio.
“With data warehouses, and data lakehouses like Databricks becoming central to customers’ data strategies, it's crucial for CDPs to support seamless integration with these data warehouses.

DataGrail Adds Three Powerhouse Leaders to its Exec Team as it Delivers on its Mission to Transform How Brands Manage Data Privacy

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Thursday, January 18, 2024

Brinkman is charged with building solutions that transform how brands manage data privacy.

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Brinkman is charged with building solutions that transform how brands manage data privacy.
The company rounded out its executive team on the heels of its first annual DataGrail Summit , where leaders across legal, security, and privacy convened to discuss the future of data privacy.
DataGrail guides brands from a reactive, inconsistent, and manual data privacy posture to a proactive and fully automated program.
DataGrail’s products are powered by Risk Intelligence that enables brands to automate and scale effective privacy programs to reduce business risk.

Global App Analytics Research Report 2023-2028: Personalization at Scale - Leveraging App Analytics for Revenue Optimization

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Friday, August 18, 2023

App analytics has assumed a crucial role, offering organizations invaluable insights into the intricate dynamics of performance, usage patterns, and user behaviors within their mobile applications.

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App analytics has assumed a crucial role, offering organizations invaluable insights into the intricate dynamics of performance, usage patterns, and user behaviors within their mobile applications.
The digital era's surging momentum is being propelled by the mobile app industry, which is witnessing a notable surge in app downloads.
Mobile app analytics plays a crucial role in assisting developers in measuring user acquisition and retention rates, and optimizing marketing strategies.
According to Statista, there were 255 billion app downloads in the year 2023, which triggers the mobile apps for the app analytics market.

Customer.io Launches a Customer Data Platform (CDP) to Activate Real-Time Data

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Tuesday, July 25, 2023

Customer.io , a leading Customer Engagement Platform for tech-savvy marketers, today announced the general availability of Data Pipelines, their new customer data platform (CDP).

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Customer.io , a leading Customer Engagement Platform for tech-savvy marketers, today announced the general availability of Data Pipelines, their new customer data platform (CDP).
Data Pipelines makes it easy for companies to collect and integrate data from various sources, including websites, servers, and ad platforms.
“By centralizing customer data, Data Pipelines enables marketers to gain a deeper understanding of their audience, make data-driven decisions, and deliver personalized experiences to their customers,” shares Founder and CEO Colin Nederkoorn.
That’s why Data Pipelines is built to work with how companies collect, store, and manage data.

Analytics leaders highlight potential of generative AI at Mixpanel's annual EMEA customer forum

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Thursday, July 6, 2023

AT&T, Fintech, Playtech, SQL, AT, LATAM, Synthetic media, SME, BI, EToro, Data analysis, Business intelligence, Data, Risk, Anomaly, Media, Gambling, Sport, AI, Environment, Software, Customer service, Mobile phone, Cassette tape, Retail, Mixpanel

LONDON, July 6, 2023 /PRNewswire/ -- Mixpanel, the event analytics* pioneer, recently hosted its annual EMEA Customer Forum in London, where more than 100 product and analytics leaders from the world's most exciting digital innovators gathered to exchange ideas, share best practice, and hear from peers that have used event analytics to build outstanding digital products.

Key Points:

A key theme of the forum was the role that generative AI will play in product analytics, with speakers from companies including telecoms giant AT&T, fintech leader Wise, trading platform eToro, video game innovator Superplay and gambling software firm Playtech, touching on the potential of generative AI for analytics.
Rather than having to prepare queries, analytics leaders anticipate being able to chat with AI using natural language to get fast answers from their product data.
"Generative AI has the potential to transform product analytics," said Natalie Kouzeleas, VP EMEA & LATAM at Mixpanel.
"We heard from some of the industry's foremost practitioners at this year's customer forum on a range of topics, but generative AI kept on popping up.

Analytics leaders highlight potential of generative AI at Mixpanel's annual EMEA customer forum

Retrieved on:

Thursday, July 6, 2023

LONDON, July 6, 2023 /PRNewswire/ -- Mixpanel, the event analytics* pioneer, recently hosted its annual EMEA Customer Forum in London, where more than 100 product and analytics leaders from the world's most exciting digital innovators gathered to exchange ideas, share best practice, and hear from peers that have used event analytics to build outstanding digital products.

Key Points:

A key theme of the forum was the role that generative AI will play in product analytics, with speakers from companies including telecoms giant AT&T, fintech leader Wise, trading platform eToro, video game innovator Superplay and gambling software firm Playtech, touching on the potential of generative AI for analytics.
Rather than having to prepare queries, analytics leaders anticipate being able to chat with AI using natural language to get fast answers from their product data.
"Generative AI has the potential to transform product analytics," said Natalie Kouzeleas, VP EMEA & LATAM at Mixpanel.
"We heard from some of the industry's foremost practitioners at this year's customer forum on a range of topics, but generative AI kept on popping up.

Mixpanel adds generative AI so companies can 'chat with their data'

Retrieved on:

Thursday, July 6, 2023

LLM Communications, SQL, Marketing, LLM, Synthetic media, Electricity, Uber, BI, OpenAI, Privacy, CNN, Business intelligence, SAN, AI, Online shopping, Sales, Medical device, Mixpanel

SAN FRANCISCO, July 6, 2023 /PRNewswire/ -- Mixpanel, the event analytics* pioneer, has integrated generative AI so companies can 'chat with their data'. The move makes it easier for companies to quickly understand the impact that product and marketing decisions have on their customers' experience and their company's bottomline. Mixpanel's application of generative AI allows queries built by AI to be reviewed so people can understand the source and accuracy of the report created, without the need to expose their proprietary data to the Large Language Model (LLM).

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SAN FRANCISCO, July 6, 2023 /PRNewswire/ -- Mixpanel , the event analytics* pioneer, has integrated generative AI so companies can 'chat with their data'.
Generative AI builds the required query, which is executed in Mixpanel, returning the relevant chart in an instant to visually display conversion trends for different cohorts across different markets.
Amir Movafaghi, CEO, Mixpanel said: "Generative AI is the next interface to computing, and it's unlocking huge productivity gains.
That's why Mixpanel queries built using generative AI allow people to check the source of their answer to understand how a report was generated.

Mixpanel adds generative AI so companies can 'chat with their data'

Retrieved on:

Thursday, July 6, 2023

LLM Communications, SQL, Marketing, LLM, Synthetic media, Electricity, Uber, BI, OpenAI, Privacy, CNN, Business intelligence, SAN, AI, Online shopping, Sales, Medical device, Mixpanel

SAN FRANCISCO, July 6, 2023 /PRNewswire/ -- Mixpanel, the event analytics* pioneer, has integrated generative AI so companies can 'chat with their data'. The move makes it easier for companies to quickly understand the impact that product and marketing decisions have on their customers' experience and their company's bottomline. Mixpanel's application of generative AI allows queries built by AI to be reviewed so people can understand the source and accuracy of the report created, without the need to expose their proprietary data to the Large Language Model (LLM).

Key Points:

SAN FRANCISCO, July 6, 2023 /PRNewswire/ -- Mixpanel , the event analytics* pioneer, has integrated generative AI so companies can 'chat with their data'.
Generative AI builds the required query, which is executed in Mixpanel, returning the relevant chart in an instant to visually display conversion trends for different cohorts across different markets.
Amir Movafaghi, CEO, Mixpanel said: "Generative AI is the next interface to computing, and it's unlocking huge productivity gains.
That's why Mixpanel queries built using generative AI allow people to check the source of their answer to understand how a report was generated.

Tray.io Launches Low-code Solution to Remove Manual Finance Work and Automate Order-to-cash Operations

Retrieved on:

Wednesday, June 28, 2023

Customers including Mixpanel and Udemy are using Tray.io to expedite their O2C processes, reducing the manual work involved in entering orders, reconciling revenue and pursuing outstanding payments and invoices.

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Customers including Mixpanel and Udemy are using Tray.io to expedite their O2C processes, reducing the manual work involved in entering orders, reconciling revenue and pursuing outstanding payments and invoices.
(Graphic: Business Wire)
In the current economic climate, where capital is scarce, finance teams are doubling down on business fundamentals to weather the storm and maintain market share.
To achieve these objectives, finance leaders are focusing on transforming traditionally manual workflows, particularly the O2C process.
After implementing the platform, we are saving 20+ hours per month in employee time that was previously spent on cumbersome manual work and data entry.

Ex Uber Leaders Join Fintech Startup Origin to Reimagine Financial Wellness

Retrieved on:

Thursday, June 22, 2023

At Origin, Kakkar guides product development, helping the company expand its solution set to better meet the needs of both employers and consumers.

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At Origin, Kakkar guides product development, helping the company expand its solution set to better meet the needs of both employers and consumers.
Lavian is tasked with growing Origin into a household brand and driving adoption of the product.
Today Origin is offered to individuals as an employee benefit to help employees alleviate financial stress and help them be happier and more productive.
Origin members are matched with a certified financial planner to discuss their finances, goals, and develop an action plan.