Optik

TELUS Presents gives Optik TV and Pik TV customers access to hard-to-find shows from abroad

Retrieved on: 
Monday, October 5, 2020
Telus, Telus TV, Optik, Television in Canada, Telecommunications in Canada, Television

VANCOUVER, British Columbia, Oct. 05, 2020 (GLOBE NEWSWIRE) -- Today, TELUS introduced TELUS Presents, a collection of the freshest content and hard-to-find shows from abroad, now available to all Optik TV and Pik TV subscribers at no additional charge.

Key Points: 
  • VANCOUVER, British Columbia, Oct. 05, 2020 (GLOBE NEWSWIRE) -- Today, TELUS introduced TELUS Presents, a collection of the freshest content and hard-to-find shows from abroad, now available to all Optik TV and Pik TV subscribers at no additional charge.
  • We searched to bring the best shows from abroad through TELUS Presents, which offers shows from Australia and the UK to Canada.
  • From heart-pounding dramas to cheeky comedies and unscripted reality, TELUS Presents uncovers binge-worth entertainment options to satisfy even the most discerning viewer.
  • Through TELUS Presents, customers can also access TELUS Originals, which showcases community-produced content and documentaries supported by TELUS.

TransUnion Accelerates Strategic Focus on Identity-Enabled Marketing Solutions with Agreement to Acquire Tru Optik

Retrieved on: 
Thursday, October 1, 2020
Concurrent computing, Distributed computing, Physical systems, Credit scoring, Data collection, TransUnion, Optik, Truphone, Streaming media, Tru, Omni

CHICAGO, Oct. 01, 2020 (GLOBE NEWSWIRE) -- Building on recent investments in identity and consumer insights for marketing, TransUnion has agreed to acquire Tru Optik.

Key Points: 
  • CHICAGO, Oct. 01, 2020 (GLOBE NEWSWIRE) -- Building on recent investments in identity and consumer insights for marketing, TransUnion has agreed to acquire Tru Optik.
  • Tru Optik is the most relied upon data marketplace and data management platform for connected TV, streaming audio and gaming.
  • Tru Optik and TransUnions complementary capabilities will provide TransUnions expanded customer base with the reach, accuracy and transparency missing in current identity and audience development products.
  • TransUnion and Tru Optik together will address unmet market needs with a focus on streaming TV/audio as part of an omni-channel identity strategy.

Tru Optik CEO Andre Swanston Appointed to Connecticut Innovations' Board of Directors

Retrieved on: 
Wednesday, September 23, 2020
Finance, Financial services, Banking, Swanston, Ned Lamont, Optik, JPMorgan Chase

STAMFORD, Conn., Sept. 23, 2020 /PRNewswire-PRWeb/ -- Tru Optik , the identity resolution leader across streaming and connected media, today announced that Chief Executive Officer Andre Swanston has been appointed to the Connecticut Innovations (CI) board of directors by Connecticut Governor Ned Lamont.

Key Points: 
  • STAMFORD, Conn., Sept. 23, 2020 /PRNewswire-PRWeb/ -- Tru Optik , the identity resolution leader across streaming and connected media, today announced that Chief Executive Officer Andre Swanston has been appointed to the Connecticut Innovations (CI) board of directors by Connecticut Governor Ned Lamont.
  • Swanston joins Connecticut Innovations' 17-member board of directors, responsible for developing the overall strategic framework from which the organization creates policies and initiatives.
  • Before founding Tru Optik, Swanston served as a Vice President of Investments at JPMorgan Chase.
  • "I am honored to join CI's board of directors," said Swanston.

Triton Digital Activates Tru Optik Political Data Cloud for Streaming Audio

Retrieved on: 
Tuesday, September 15, 2020
Advertising, Entertainment, Communications, Technology, General Entertainment, Audio, Video, Software, Marketing, Mass media, Internet broadcasting, Multimedia, Advertising, Optik, Triton Digital, Streaming media, Targeted advertising, Smart TV, Triton Digital, Tru Optik

Triton Digital , the global technology and services leader to the digital audio and podcast industry, announced today that advertisers can now purchase digital audio inventory on an audience-addressable basis according to political interests and behaviors.

Key Points: 
  • Triton Digital , the global technology and services leader to the digital audio and podcast industry, announced today that advertisers can now purchase digital audio inventory on an audience-addressable basis according to political interests and behaviors.
  • This capability is made possible through the targeting capabilities within the Political Data Cloud by Tru Optik , the identity resolution leader across OTT, Connected TV (CTV) and streaming audio.
  • Triton Digitals Tap ad server activates audience segments within the Tru Optik Political Data Cloud enabling advertisers to reach streaming audio listeners based on political characteristics, such as Leaning Democrat, Leaning Independent, Leaning Republican, Swing Voters, and Undecided.
  • "Identifying and targeting voters with precision is critical to political campaign success," said Richard Kosinski, Executive Vice President, Sales, Tru Optik.

Zone·tv Introduces “Fun at Home” for Rogers Ignite TV Customers

Retrieved on: 
Tuesday, August 18, 2020
Consumer electronics, Technology, Online, Family, TV and Radio, Mobile, Wireless, Consumer, Electronic Games, Parenting, Entertainment, Children, General Entertainment, Satellite, Audio, Video, Telecommunications, Software, Primary, Secondary, Networks, Education, Internet, Video on demand, Telecommunications, Television in Canada, Television, CenturyLink, Prism TV, Telus TV, Optik, Verizon Fios

Available exclusively on Rogers Ignite TV, Rogers is the first Canadian TV service provider to introduce this innovative new experience to customers through its premium TV service.

Key Points: 
  • Available exclusively on Rogers Ignite TV, Rogers is the first Canadian TV service provider to introduce this innovative new experience to customers through its premium TV service.
  • We are proud to partner with Rogers to deliver this entirely new category of interactive experiences to Ignite TV customers, said Jeff Weber, CEO of zonetv.
  • At Home applications are fully programmed and managed by zonetv and will be available on Ignite TV through the Apps Menu, or by saying Fun at Home into the Ignite TV voice remote.
  • Its diverse programming can be seen on, Comcast Xfinity X1, DIRECTV, Rogers Ignite TV, Cox Contour 2 TV, DISH Sling, CenturyLink Prism TV, AT&T U-verse, TELUS Optik TV, Bell Fibe TV, Frontier Vantage and FiOS, Armstrong Cable and others.

Optik TV customers can now enjoy Amazon Prime with select plans, courtesy of TELUS

Retrieved on: 
Thursday, July 30, 2020
E-commerce, Computing, Industries, Amazon Prime, Optik, Amazon, Prime Video, Telus TV, Twitch

In a first for TV providers in Canada, TELUS is offering Amazon Prime as a benefit to customers with select Optik TV theme packs

Key Points: 
  • In a first for TV providers in Canada, TELUS is offering Amazon Prime as a benefit to customers with select Optik TV theme packs
    VANCOUVER, British Columbia, July 30, 2020 (GLOBE NEWSWIRE) -- Today, TELUS announced that Optik TV customers in B.C.
  • By offering Amazon Prime in Optik packages, customers enjoy seamless access to all that a Prime membership has to offer, including fast, free shipping on millions of items, Prime Video, and Amazon Music Prime, said Zainul Mawji, President, Home Solutions, TELUS.
  • Amazon, Amazon Prime, Amazon Prime Video, Twitch Prime, Amazon Music Prime, Prime Reading and all related logos are the intellectual property of Amazon.com, Inc. or its affiliates.
  • If you have an existing Amazon Prime account you will not be able to activate your subscription to Amazon Prime through TELUS; however, you can enjoy the Amazon Prime Video App on the Optik TV digital box.

Tru Optik and Deep Root Analytics Enter Agreement to Enhance Audience-Based Targeting Capabilities Within Tru Optik's Political Data Cloud

Retrieved on: 
Wednesday, June 3, 2020
Information and communications technology, Telecommunications, Technology, Optik, Smart TV, Tru, CTV Television Network

STAMFORD, Conn., June 3, 2020 /PRNewswire-PRWeb/ -- Tru Optik , the identity resolution leader across OTT and Connected TV (CTV), today announced an agreement with Deep Root Analytics , an audience-powered analytics company, to integrate Deep Root's proprietary audience-based segments political, public affairs and corporate advocacy to Tru Optik's Political Data CloudTM.

Key Points: 
  • STAMFORD, Conn., June 3, 2020 /PRNewswire-PRWeb/ -- Tru Optik , the identity resolution leader across OTT and Connected TV (CTV), today announced an agreement with Deep Root Analytics , an audience-powered analytics company, to integrate Deep Root's proprietary audience-based segments political, public affairs and corporate advocacy to Tru Optik's Political Data CloudTM.
  • "Deep Root's scale of deterministic and modeled political data directly sourced from voters enhances our capabilities of offering unparalleled scale, accuracy and reach on ad-supported OTT and CTV."
  • "Deep Root has invested heavily in building best-in-class audiences for political, public affairs, and corporate reputation advertisers.
  • To learn more, please attend the Tru Optik Political Data Cloud for Over-The-Top TV Advertising webinar on Wednesday, June 10 at 2 PM ET, by registering here .

TELUS Optik TV Says Hello Dolly Parton!

Retrieved on: 
Thursday, April 30, 2020
Musicians, Telus, Telus TV, Dolly Parton, Optik, Dolly!, Dollywood

VANCOUVER, British Columbia, April 30, 2020 (GLOBE NEWSWIRE) -- Today, TELUS announced that Goodnight With Dolly, Dolly Partons series of Imagination Library bedtime stories for children, is now available on Optik TV.

Key Points: 
  • VANCOUVER, British Columbia, April 30, 2020 (GLOBE NEWSWIRE) -- Today, TELUS announced that Goodnight With Dolly, Dolly Partons series of Imagination Library bedtime stories for children, is now available on Optik TV.
  • The first five episodes are now available for free on Optik TV, with the remaining episodes being rolled out weekly for five additional weeks alongside Imagination Library, Dolly Parton, World Choice Investments, and Dollywood channels.
  • The first five episodes have already received millions of views and terrific feedback online, and we are delighted to bring Goodnight with Dolly directly to our customers homes through Optik TV.
  • TELUS is now offering more than 70 free channel previews on Optik TV, including many family and educational channels like Family, Family Jr, BBC Earth, and National Geographic.

TELUS gives Super Dog Henry the celebrity treatment with a livestream event on Optik TV

Retrieved on: 
Wednesday, April 22, 2020
Telus, Telus TV, Television in Canada, Optik, Telecommunications in Canada, Economy of Canada

TELUS Spark is presenting this unique online event for dog lovers as an educational and entertaining experience for guests (and canines) of all ages.

Key Points: 
  • TELUS Spark is presenting this unique online event for dog lovers as an educational and entertaining experience for guests (and canines) of all ages.
  • The livestream will be featured in the Optik TV Learning Zone on channels 611 and 720, available to all Optik TV customers for free as part of TELUS commitment to helping students and their families continue learning from home.
  • Customers can also rewatch the experience through TELUS Optik TV Video on Demand soon after the livestream if they are unable to join the live event.
  • For more information about TELUS, please visit telus.com , follow us @TELUSNews on Twitter and @Darren_Entwistle on Instagram.

Tru Optik and Skydeo Inc. Announce Exclusive Multiyear Agreement to Enhance Mobile Device Identity Resolution Across Tru Optik's Household Graph

Retrieved on: 
Thursday, January 23, 2020
Tru, Optik, Operating systems, Software, Mobile phones

STAMFORD, Conn., Jan. 23, 2020 /PRNewswire-PRWeb/ -- Tru Optik , the identity resolution leader across OTT and Connected TV (CTV), today announced an exclusive partnership agreement with mobile data platform leader Skydeo Inc. , to enhance mobile device identity resolution and audience-based targeting capabilities across Tru Optik's Household Graph.

Key Points: 
  • STAMFORD, Conn., Jan. 23, 2020 /PRNewswire-PRWeb/ -- Tru Optik , the identity resolution leader across OTT and Connected TV (CTV), today announced an exclusive partnership agreement with mobile data platform leader Skydeo Inc. , to enhance mobile device identity resolution and audience-based targeting capabilities across Tru Optik's Household Graph.
  • "Media consumption is rapidly increasing across OTT, streaming audio and online gaming content that is often accessed on mobile devices," said David Wiesenfeld, Chief Strategist, Tru Optik.
  • "Tru Optik has been focused on OTT and Connected TV since before it was fashionable," said Skydeo founder and CEO Mike Ford.
  • "We're excited to partner with the leader in the space and enable brands and agencies to leverage Skydeo AppGraph & PlacesGraph audiences via Tru Optik's identity resolution solutions."