Prominent Music Companies Expand Partnership in China
BEIJING, March 21, 2023 /PRNewswire/ -- Kuke Music Holding Limited ("Kuke" or the "Company") (NYSE: KUKE), a leading classical music service platform in China with approximately 3 million audio and video music tracks, and Shanghai Music Publishing House announced the extension of their expansive China partnership, which covers five segments: online content, commercial licensing, live events, physical publishing, and broader promotion of the music education market.
- Kuke Music and Shanghai Music Publishing House to Collaborate on Music Licensing, Live Events and the Education Market
BEIJING, March 21, 2023 /PRNewswire/ -- Kuke Music Holding Limited ("Kuke" or the "Company") (NYSE: KUKE), a leading classical music service platform in China with approximately 3 million audio and video music tracks, and Shanghai Music Publishing House announced the extension of their expansive China partnership, which covers five segments: online content, commercial licensing, live events, physical publishing, and broader promotion of the music education market. - The partnership leverages Shanghai Music Publishing House's leadership of the national music book publishing market in China, with Kuke Music's dominant classical music licensing advantages to target China's tens of millions of music students, as well as the multi-billion dollar music education market.
- He Yu, Chief Executive Officer of Kuke Music Holding Limited, commented, "We are excited to be extending, what has been a highly successful partnership for both Kuke and Shanghai Music Publishing House.
- The cooperation between Kuke and Shanghai Music Publishing House is expected to significantly modernize and close the market gap in China's music education field