Parks Associates: 29% of Former Demand Response (DR) Participants Say They Left The Program Because It Was No Longer Available
DALLAS, April 25, 2024 /PRNewswire/ -- Parks Associates' home energy management research reveals more consumers who churn from a utility program report low awareness or availability, rather than a lack of interest. Only 11% of past DR program users churned because they were uncomfortable during DR events, compared to 25% in Q4 2021. Leading churn factors were consumers reporting the DR program was no longer available (29%) or that the incentive was too low (25%). The number of churners who were unaware they had enrolled jumped from 6% in Q4 2021 to 14% in Q4 2023, further highlighting the need for better communication between consumers and their utilities.
- Only 11% of past DR program users churned because they were uncomfortable during DR events, compared to 25% in Q4 2021.
- Leading churn factors were consumers reporting the DR program was no longer available (29%) or that the incentive was too low (25%).
- Home Energy Management: Generation, Consumption, Demand Response examines trends and consumer interest in energy monitoring solutions, home solar, battery storage, and DR programs.
- To schedule an interview with an analyst or to request specific data, please contact Mindi Sue Sternblitz-Rubenstein at [email protected] or 972-490-1113.