Parks Associates: New Middle-Market Consumer Segment Represents 37% of Smart Home Households
DALLAS, May 8, 2024 /PRNewswire/ -- Research found in Parks Associates' new white paper, Middle Market: Lowering Barriers to the Smart Home, reveals an ongoing shift in the smart home as more mainstream US consumers adopt devices including video doorbells, smart cameras, and smart locks. This middle-market segment, part of the "early majority" in the US mass market, represents 37% of all smart home adopter households.
- This middle-market segment, part of the "early majority" in the US mass market, represents 37% of all smart home adopter households.
- The white paper, developed in partnership with SkyBell, profiles this new smart home user and assesses their unique needs, including how their expectations differ from the early adopters of smart home products.
- "This strategic shift is crucial for tapping into the larger market potential and ensuring the continued growth of smart home technology adoption."
- To schedule an interview with an analyst or to request specific data, please contact Mindi Sue Sternblitz-Rubenstein at [email protected] or 972-490-1113.