Strategic Amusement Industry Partnerships Pave the Way for Major Fun, Memory-Making at Mattel Adventure Park
GLENDALE, Ariz., Nov. 17, 2022 /PRNewswire/ -- Fans of Hot Wheels, Thomas & Friends, Barbie, and other iconic American toy brands will find plenty of fun and fanfare when Mattel Adventure Park, the first-ever Mattel branded theme park, starts welcoming guests in Glendale, Arizona. The new entertainment destination combines the talents of today's top names in attractions, amusements, and design. Slated to open in 2023 just south of State Farm Stadium in Glendale, Mattel Adventure Park highlights the full spectrum of the iconic toymaker's portfolio of brands and showcases the contributions of Mattel, Epic Resort Destinations (Epic), and other major industry trailblazers.
- Slated to open in 2023 just south of State Farm Stadium in Glendale, Mattel Adventure Park highlights the full spectrum of the iconic toymaker's portfolio of brands and showcases the contributions of Mattel, Epic Resort Destinations (Epic), and other major industry trailblazers.
- To help bring the vision to life, Epic chose Super 78 to support the destination's creative direction.
- "We share a pioneering vision in collaborating with Mattel to develop a world class primarily indoor theme park destination."
- Current developments under construction include Mattel Adventure Park, Barbie Beach House, and a flying immersive theater in Glendale, Arizona, with future destinations under consideration across North America.