Disrupting Demand Side Sales by the "Disruptor's Mentor", Bob Moesta
Retrieved on:
Monday, December 13, 2021
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Unfortunately, these entrepreneurs are making plans in a data vacuum, which means they are making uninformed, myopic planning decisions.
Key Points:
- Unfortunately, these entrepreneurs are making plans in a data vacuum, which means they are making uninformed, myopic planning decisions.
- He honed this skill through a series of mentors and discovered his three kernels to remember everything the where, when, and the who.
- These are the skills he utilizes to get to the crux of what disruptors are trying to do.
- Bob Moesta one of the principal architects of the Jobs to be Done theory and founder of The Re-Wired Group.