Behr

Behr Paint Company Announces 2024 Exterior Stain Colour of the Year, “Tugboat,” Part of its New Curb Appeal Collection

Retrieved on: 
Tuesday, April 16, 2024
Tugboat, The Home Depot, Creative services, Character, Marketing, Collection, House, BEHR, Paralysis, Behr

“Our 2024 Exterior Stain Colour of the Year provides a new perspective on colour for exterior wood stains, adding both character and freshness to projects,” said Erika Woelfel, Vice President of Colour and Creative Services at Behr.

Key Points: 
  • “Our 2024 Exterior Stain Colour of the Year provides a new perspective on colour for exterior wood stains, adding both character and freshness to projects,” said Erika Woelfel, Vice President of Colour and Creative Services at Behr.
  • “With a timeless finish, Tugboat’s versatile brownish grey colour provides organic beauty to make any outdoor space feel like a safe harbour.”
    Behr’s Exterior Stain Colour of the Year headlines the brand’s first-ever Curb Appeal Collection, a curated set of 30 go-to exterior paint, exterior stain and spray paint colours to support consumer confidence during the colour selection process.
  • Behr’s Exterior Stain Colour of the Year and Curb Appeal Collection work in tandem to solve one of consumers’ biggest painting pain points, as many DIYers struggle with colour paralysis when selecting hues, particularly for the exterior of their homes.
  • “By offering a collection of curated colours in a diverse product offering, we aim to provide consumers with the confidence they need to select a colour and complete their exterior projects with ease.”
    The 2024 Exterior Stain Colour of the Year is available exclusively at The Home Depot in a variety of BEHR® products, including BEHR PREMIUM® Solid Colour Waterproofing Exterior Stain , as well as BEHR PREMIUM® Semi-Transparent Waterproofing Exterior Stain , BEHR PREMIUM® ADVANCED DECKOVER®, BEHR® Solid Colour House & Fence Wood Stain, and BEHR® DECKPLUS®.

Behr Paint Company Announces 2024 Exterior Stain Color of the Year, "Tugboat," Part of its New Curb Appeal Collection

Retrieved on: 
Tuesday, April 16, 2024
Tugboat, The Home Depot, Creative services, Character, Marketing, Collection, House, BEHR, Paralysis, Behr, Paint

SANTA ANA, Calif., April 16, 2024 /PRNewswire/ -- Today, Behr Paint Company debuts its 2024 Exterior Stain Color of the Year: Tugboat, a delicate blend of brown and gray tones offering a timeless finish with a charming nautical appeal suited to ease into any design style. The versatile stain color enhances the natural beauty of wood grain, while providing protection on exterior surfaces that will not only elevate the aesthetic of outdoor spaces but stand the test of time.

Key Points: 
  • SANTA ANA, Calif., April 16, 2024 /PRNewswire/ -- Today, Behr Paint Company debuts its 2024 Exterior Stain Color of the Year: Tugboat, a delicate blend of brown and gray tones offering a timeless finish with a charming nautical appeal suited to ease into any design style.
  • "Our 2024 Exterior Stain Color of the Year provides a new perspective on color for exterior wood stains, adding both character and freshness to projects," said Erika Woelfel, Vice President of Color and Creative Services at Behr.
  • Behr's Exterior Stain Color of the Year headlines the brand's first-ever Curb Appeal Collection, a curated set of 30 go-to exterior paint, exterior stain, and spray paint colors to support consumer confidence during the color selection process.
  • The 2024 Exterior Stain Color of the Year is available exclusively at The Home Depot in a variety of BEHR® products including the #1 rated exterior stain, according to a leading independent consumer publication, BEHR PREMIUM® Solid Color Premium Waterproofing Exterior Stain , as well as BEHR PREMIUM® Semi-Transparent Waterproofing Exterior Stain , BEHR PREMIUM® ADVANCED DECKOVER®, BEHR® Solid Color House & Fence Wood Stain, and BEHR® DECKPLUS®.

Sweeten Your Space with Hubba Bubba® Pink by BEHR®

Retrieved on: 
Tuesday, March 26, 2024
Creative services, Behr, Hubba, Science, Partnership, Visual system, Life, System, Creativity, Movement, BEHR, Behr (paint)

Together, they're introducing Hubba Bubba® Pink by BEHR®, a playful hue that radiates warm whimsical energy, inspiring endless pops of fun, creativity, and design possibilities.

Key Points: 
  • Together, they're introducing Hubba Bubba® Pink by BEHR®, a playful hue that radiates warm whimsical energy, inspiring endless pops of fun, creativity, and design possibilities.
  • "Through this collaboration, we're inspiring Canadians to incorporate pink and playfulness into their homes, while reminding them of the nostalgic fun of Hubba Bubba."
  • Hubba Bubba® Pink by BEHR® is more than just a paint colour.
  • Briony's involvement illustrates how incorporating Hubba Bubba® Pink by BEHR® into various spaces can introduce an element of fun and joy.

RLF Communications Acquires GBW Strategies

Retrieved on: 
Wednesday, January 10, 2024
RLF, Behr, Medicaid, GBW, Public, Acquisition, Creativity

Greensboro, N.C., Jan. 10, 2024 (GLOBE NEWSWIRE) -- RLF Communications, a full-service public relations agency with offices in Greensboro, Raleigh and Charlotte, acquired GBW Strategies.

Key Points: 
  • Greensboro, N.C., Jan. 10, 2024 (GLOBE NEWSWIRE) -- RLF Communications, a full-service public relations agency with offices in Greensboro, Raleigh and Charlotte, acquired GBW Strategies.
  • GBW co-founder Billy Warden will become RLF chief strategy officer; co-founder Greg Behr will serve as a strategic advisor following a transition period.
  • “Over the past 15 years, GBW Strategies has earned an outstanding reputation for generating big ideas, insightful strategies and delivering on their promises.
  • “GBW has always been nimble, imaginative and tenacious, and we are thrilled to find in RLF a partner that shares this passion,” said Warden.

Consumer Trust Amplified: Lifestory Research Unveils 2024 America's Most Trusted® Home Design Brands

Retrieved on: 
Wednesday, January 3, 2024
Quotient, Craftsman, Andersen, Trex, Behr, Research, Rubbermaid, Panasonic, Online shopping

For more information about each of the Lifestory Research 2024, America's Most Trusted® studies, visit https://www.lifestoryresearch.com/2024-awards-ratings

Key Points: 
  • For more information about each of the Lifestory Research 2024, America's Most Trusted® studies, visit https://www.lifestoryresearch.com/2024-awards-ratings
    Key Highlights from the 2024 America's Most Trusted® Home Design Studies:
    In the Lifestory Research 2024 America's Most Trusted® Cabinet Study, 4,092 consumers rated Thomasville as the most trusted brand, with a Net Trust Quotient Score of 108.2.
  • In the Lifestory Research 2024 America's Most Trusted® Caulk & Sealant Study, 5,570 consumers rated Gorilla as the most trusted brand, with a Net Trust Quotient Score of 115.6.
  • The Lifestory Research's 2024 America's Most Trusted® Home Closet System Study found Rubbermaid to be the most trusted brand with a Net Trust Quotient Score of 110.3.
  • Panasonic emerged as the most trusted brand in the Lifestory Research 2024 America's Most Trusted® Ventilation Fan Study with a Net Trust Quotient Score of 106.9.

Nature’s Fynd Strengthens Leadership Team with Strategic New Hires

Retrieved on: 
Thursday, November 30, 2023
Cream, Procter & Gamble, Marketing, Yellowstone National Park, Vanguard, Wendy, Keurig, Diageo, Procter, Fungus, Cream cheese, Behr, Costco, Empowerment, HR, Quality, Nature, Workplace, Water, Inclusion, Cheese, Food, Face, Danone North America, Organization, Climate, Food safety, CPG, Snack, Senior, Management

The food company’s leadership team now includes Wendy Behr, Chief Product Officer, Christine Rogers-Raetsch, Chief People Officer and Jaime Frye, Senior Vice President of Sales.

Key Points: 
  • The food company’s leadership team now includes Wendy Behr, Chief Product Officer, Christine Rogers-Raetsch, Chief People Officer and Jaime Frye, Senior Vice President of Sales.
  • These appointments come at a pivotal time for Nature's Fynd, as the company continues to expand its retail product offerings and make strides in the food tech industry.
  • The new hires will be integral to delivering exceptional products to consumers, attracting and retaining top talent, and driving Nature's Fynd's growth in retail and commercial endeavors.
  • “Nature's Fynd has always been at the forefront of innovation across many fronts,” said Karuna Rawal, Chief Marketing Officer/Chief Revenue Officer, Nature’s Fynd.

UM Commerce Hosts Grand Opening of "Marva's," Industry-First 360 Commerce Experience

Retrieved on: 
Friday, October 13, 2023
Behr, Innovation, KPI, Research, Commerce, Amazon, Astro, The Interpublic Group of Companies, Marva, Content, UM, Marva Collins, Instacart, IHeartRadio, Midtown Manhattan, Sale, Marketing, Interior design, Online shopping

NEW YORK, Oct. 13, 2023 /PRNewswire/ -- UM, a global media agency network of IPG Mediabrands, today announced the grand opening of "Marva's," a first-of-its-kind multifaceted commerce experience located at the agency's Midtown Manhattan headquarters. Named after UM's long-standing receptionist Marva Sealy, "Marva's" is an exploration and education space on all things commerce, a research hub for clients and partners, and a re-imagined version of the traditional employee store.

Key Points: 
  • -Amie Owen, UM
    "At Marva's, we showcase the power of commerce media across all touchpoints through a never-before-done, immersive experience," said W. Joe DeMiero, US CEO, UM.
  • UM US Head of Commerce, Amie Owen, says, "Much like the commerce media landscape, our vision is to have Marva's continually evolve, always highlighting the latest innovations and predictions in the space.
  • "Commerce as content" engages shoppers with a personalized advertising experience through curated content based on their own media consumption and behaviors.
  • UM Commerce's track record of innovation and success contributed to this year's Campaign Media Agency Global Network of the Year win.

CAPITAL BRANDS ANNOUNCES JODI ALLEN AS NEW PRESIDENT

Retrieved on: 
Monday, September 18, 2023
Ohio State University, Whirlpool, University, Marketing, Business, MBA, Maytag, KitchenAid, MAGIC, Growth, LOS, Whirlpool Corporation, Home appliance, Management, Behr

LOS ANGELES, Sept. 18, 2023 /PRNewswire/ -- Today, California-based appliance company Capital Brands known for the nutribullet and magic bullet brands announced Jodi Allen as its new President effective September 12, 2023.

Key Points: 
  • JODI ALLEN JOINS THE MAKERS OF LEADING SMALL KITCHEN APPLIANCE BRANDS, NUTRIBULLET AND MAGIC BULLET, TO DRIVE STRATEGIC GROWTH FOR THE COMPANY'S GLOBAL PORTFOLIO OF INNOVATIVE PRODUCTS
    LOS ANGELES, Sept. 18, 2023 /PRNewswire/ -- Today, California-based appliance company Capital Brands known for the nutribullet and magic bullet brands announced Jodi Allen as its new President effective September 12, 2023.
  • Allen will report to Mike Prager, CEO of De'Longhi Group North America, Inc. which acquired Capital Brands in 2020.
  • In this role, Allen will be responsible for driving strategic growth for the company's global portfolio of innovative products that serve over 80 million customers worldwide.
  • "I see incredible opportunity for the nutribullet and magic bullet brands and their unique purpose to make healthy living easier for everyone," said Allen.

Behr Paint Company Announces Its 2024 Color of the Year, "Cracked Pepper," A Soft Black that Exudes Confidence and Instantly Elevates any Indoor and Outdoor Space

Retrieved on: 
Tuesday, August 15, 2023
Collection, Black, Creative services, Behr (paint), Individual, Research, The Home Depot, Paint, The Home, Interior, BEHR, Interior design, Behr, Millennials

SANTA ANA, Calif., Aug. 15, 2023 /PRNewswire/ -- Today, Behr Paint Company announces its 2024 Color of the Year, Cracked Pepper (PPU18-01), a timeless and modern hue that awakens the senses and exudes confidence on every scale. DIYers, designers and professionals alike can incorporate Cracked Pepper into their projects and help transform any space by wrapping the walls to make a bold statement or adding an accent for a hint of sophistication.

Key Points: 
  • New research conducted by Behr Paint1 reveals:
    More than half of Americans (54%) say black tones in the home create a new energy and vibe.
  • Two- thirds (64%) of Americans agree that black tones in the home make a space feel bold.
  • More than half (57%) of Americans say that painting a wall a dark(er) color gives the room a designer aesthetic.
  • To celebrate the 2024 Color of the Year, Behr Paint is hosting a sweepstakes on Instagram starting on August 16th.

Behr Paint Company Introduces the BEHR® BioNature Collection

Retrieved on: 
Monday, June 12, 2023
Heart, Collection, Health, Workplace, Creative services, Light, Research, Behr, Element, Snow, United States Environmental Protection Agency, Biophilic design, Water, Neoconservatism, Commercial, White, Environment, Lake, Interior design, Toy, Tunnel

SANTA ANA, Calif., June 12, 2023 /PRNewswire/ -- Behr Paint Company is debuting the BEHR® BioNature Collection, a nature-based paint color palette informed by biophilic design concepts—bridging outdoor and indoor elements and bringing a sense of harmony and wellbeing to any built environment. The collection will be unveiled to designers and industry professionals at NeoCon, one of the largest interior design conferences in the U.S., held in Chicago June 12 to June 14.

Key Points: 
  • SANTA ANA, Calif., June 12, 2023 /PRNewswire/ -- Behr Paint Company is debuting the BEHR® BioNature Collection, a nature-based paint color palette informed by biophilic design concepts—bridging outdoor and indoor elements and bringing a sense of harmony and wellbeing to any built environment.
  • "The BioNature Collection offers designers and paint professionals intentional colors that embrace the relationship between indoor and outdoor environments and elevate the human experience for optimal wellbeing and productivity."
  • The interactive booth at NeoCon featuring the BEHR® BioNature Collection will be located on the 7th Floor at #7-4078.
  • Designers and paint professionals can learn more about the BioNature Collection at behr.com/bionature .