American lager

Sweetwater Brewing Unveils Modern Rebrand

Retrieved on: 
Thursday, April 25, 2024

ATLANTA, April 25, 2024 (GLOBE NEWSWIRE) -- SweetWater Brewing Company (“SweetWater Brewing” or “SweetWater”), the largest craft brewer in the Southeast and a subsidiary of Tilray Brands, Inc., (NASDAQ: TLRY and TSX: TLRY), today announced a design refresh to make the Sweetwater brand more impactful, cohesive, and memorable to consumers.

Key Points: 
  • ATLANTA, April 25, 2024 (GLOBE NEWSWIRE) -- SweetWater Brewing Company (“SweetWater Brewing” or “SweetWater”), the largest craft brewer in the Southeast and a subsidiary of Tilray Brands, Inc., (NASDAQ: TLRY and TSX: TLRY), today announced a design refresh to make the Sweetwater brand more impactful, cohesive, and memorable to consumers.
  • SweetWater is focused on appealing to a wider audience with a modern and relatable aesthetic, improved shelf visibility, and style-driven brand families and innovation platforms that strongly align with both established and emerging categories.
  • Prinz Pinakatt, Chief Marketing Officer, Tilray Beer at Tilray Brands, said, “This rebrand marks a new chapter for SweetWater and is a celebration of the craft beer revolution sparked in Atlanta.
  • Blue Blueberry Wheat Ale (4.6% ABV): A fan-favorite classic from SweetWater, this easy-drinking ale features a subtle and appealing blueberry aroma and an extra clean finish.

SweetWater Brewing Releases Red White and Blue American Lager

Retrieved on: 
Thursday, May 25, 2023

ATLANTA, May 25, 2023 (GLOBE NEWSWIRE) -- SweetWater Brewing Company (“SweetWater Brewing” or “SweetWater”), the ninth largest craft brewer in the U.S. and a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), today announces the summer release of SweetWater American Lager, a special edition of SweetWater’s flagship Lager, featuring American red, white, and blue branding now available in over 10 states across the U.S. with further national distribution coming soon.

Key Points: 
  • ATLANTA, May 25, 2023 (GLOBE NEWSWIRE) -- SweetWater Brewing Company (“SweetWater Brewing” or “SweetWater”), the ninth largest craft brewer in the U.S. and a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), today announces the summer release of SweetWater American Lager, a special edition of SweetWater’s flagship Lager, featuring American red, white, and blue branding now available in over 10 states across the U.S. with further national distribution coming soon.
  • Ty Gilmore, President, U.S. Beer, Tilray Brands, said, “SweetWater’s American Lager is a salute to American craft beer and our best-selling flagship Lager.
  • We hope the refreshing and crisp American Lager will be a staple at backyard barbecues, tailgates, and get-togethers this summer.”
    SweetWater’s American Lager (4.5% alcohol by volume) is a clean-bodied craft beer with a 100% premium Pilsner grain bill along with Crystal and Hallertau hops, expertly brewed for easy-drinking.
  • To find Sweetwater’s American Lager and other craft brews near you, checkout SweetWater’s beer finder online at www.SweetWaterBrew.com.

Company Distilling, an Award-Winning East Tennessee Distillery, Expands Product Offerings with the Addition of Beer

Retrieved on: 
Thursday, April 6, 2023

Townsend, Tennessee, April 06, 2023 (GLOBE NEWSWIRE) -- Townsend, Tennessee - Company Distilling , an award-winning distillery located just outside of Knoxville, Tennessee, is proud to announce the addition of beer to its product lineup.

Key Points: 
  • Townsend, Tennessee, April 06, 2023 (GLOBE NEWSWIRE) -- Townsend, Tennessee - Company Distilling , an award-winning distillery located just outside of Knoxville, Tennessee, is proud to announce the addition of beer to its product lineup.
  • Brewing beer has been a goal of the Company Distilling team, since opening their distillery in Townsend in the Summer of 2022.
  • Company Distilling beer can be found on tap in Townsend, with plans for canning and distribution in the future.
  • For more information on Company Distilling's new beer offerings or to schedule a follow up interview, contact the media department at [email protected] .

Park City Brewing Announces 5 New Beers With a New Face and Taste

Retrieved on: 
Tuesday, November 9, 2021

Park City Brewing offers five core beers and anticipates opening its first brewery and taproom in early 2022, located in Park City, Utah.

Key Points: 
  • Park City Brewing offers five core beers and anticipates opening its first brewery and taproom in early 2022, located in Park City, Utah.
  • By using local resources, businesses, farms, and the Park City community, Park City Brewing has found a unique way to deliver and develop new beers.
  • Park City Brewing specializes in creating beers inspired by the unique flavors and seasonality that capture the sentiment of Park City, Utah.
  • Park City Brewing offers five core beers and anticipates opening its first brewery and taproom in early 2022, located in Park City, Utah.

Yuengling Named "Official Lager of the Philadelphia Phillies"

Retrieved on: 
Tuesday, March 10, 2020

Yuengling & Son, Inc. , America's Oldest Brewery, announced today its multi-year partnership with the Philadelphia Phillies and new designation as an "Official Lager of the Philadelphia Phillies."

Key Points: 
  • Yuengling & Son, Inc. , America's Oldest Brewery, announced today its multi-year partnership with the Philadelphia Phillies and new designation as an "Official Lager of the Philadelphia Phillies."
  • Ahead of the 2020 regular baseball season, Yuengling will roll out new, limited-edition Phillies Yuengling Lager cans emblazoned with the retro Phillies logo.
  • These special Phillies Yuengling Lager cans will be available on shelves in 12-pack cans in select markets, or at Citizens Bank Park in 16-ounce cans.
  • Principal beer brands include Yuengling Traditional Lager, Light Lager, Black & Tan, Golden Pilsner, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale, Oktoberfest, Yuengling Hershey's Chocolate Porter and new FLIGHT by Yuengling.

Long-Awaited Budweiser Reserve Copper Lager Arrives on Shelves

Retrieved on: 
Thursday, August 23, 2018

NEW YORK, Aug. 23, 2018 /PRNewswire/ -- Today, Budweiser and Jim Beam Bourbon officially unveil their highly anticipated collaborative brew Budweiser Reserve Copper Lager.

Key Points: 
  • NEW YORK, Aug. 23, 2018 /PRNewswire/ -- Today, Budweiser and Jim Beam Bourbon officially unveil their highly anticipated collaborative brew Budweiser Reserve Copper Lager.
  • The third installment in Budweiser's Reserve Collection, Copper Lager, will be available nationwide through the holiday season.
  • Copper Lager is an American lager-style beer, brewed with two-row barley and aged on Jim Beam bourbon barrel staves.
  • "We're very excited to bring the highly anticipated Budweiser Reserve Copper Lager to beer and bourbon aficionados from across the country," said Ricardo Marques, Vice President of marketing for Budweiser.