Pale ale

Sweetwater Brewing Unveils Modern Rebrand

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Thursday, April 25, 2024
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ATLANTA, April 25, 2024 (GLOBE NEWSWIRE) -- SweetWater Brewing Company (“SweetWater Brewing” or “SweetWater”), the largest craft brewer in the Southeast and a subsidiary of Tilray Brands, Inc., (NASDAQ: TLRY and TSX: TLRY), today announced a design refresh to make the Sweetwater brand more impactful, cohesive, and memorable to consumers.

Key Points: 
  • ATLANTA, April 25, 2024 (GLOBE NEWSWIRE) -- SweetWater Brewing Company (“SweetWater Brewing” or “SweetWater”), the largest craft brewer in the Southeast and a subsidiary of Tilray Brands, Inc., (NASDAQ: TLRY and TSX: TLRY), today announced a design refresh to make the Sweetwater brand more impactful, cohesive, and memorable to consumers.
  • SweetWater is focused on appealing to a wider audience with a modern and relatable aesthetic, improved shelf visibility, and style-driven brand families and innovation platforms that strongly align with both established and emerging categories.
  • Prinz Pinakatt, Chief Marketing Officer, Tilray Beer at Tilray Brands, said, “This rebrand marks a new chapter for SweetWater and is a celebration of the craft beer revolution sparked in Atlanta.
  • Blue Blueberry Wheat Ale (4.6% ABV): A fan-favorite classic from SweetWater, this easy-drinking ale features a subtle and appealing blueberry aroma and an extra clean finish.

SweetWater Brewing Launches Hammer Red Amber Ale to Support Georgia Aquarium

Retrieved on: 
Thursday, March 28, 2024
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ATLANTA, March 28, 2024 (GLOBE NEWSWIRE) -- SweetWater Brewing Company (“SweetWater Brewing” or “SweetWater”), the largest craft brewer in the Southeast and a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), announced today the release of its new Hammer Red Amber Ale, the latest collaboration beer as part of its partnership with Georgia Aquarium.

Key Points: 
  • ATLANTA, March 28, 2024 (GLOBE NEWSWIRE) -- SweetWater Brewing Company (“SweetWater Brewing” or “SweetWater”), the largest craft brewer in the Southeast and a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), announced today the release of its new Hammer Red Amber Ale, the latest collaboration beer as part of its partnership with Georgia Aquarium.
  • A portion of sales of the limited-release beer will be donated to Georgia Aquarium to support its mission of inspiring awareness and preservation of oceans and aquatic animals worldwide.
  • Hammer Red Amber Ale is available throughout Georgia now until October 2024.
  • “We’re excited to debut Hammer Red Ale with SweetWater to showcase another amazing animal that is in need of protection.”
    Hammer Red Amber Ale is available in six-packs of twelve-ounce cans and on draft, including at SweetWater’s Taproom.

Tilray Beers: A Lock for the Big Game

Retrieved on: 
Wednesday, January 31, 2024
Pale ale, Beer rating, Haze, IPA, Chocolate, Freezing, Cold Day, Snack, MVP, TLRY, Widmer Brothers Brewery, Friends, TSX, Drinking, Citrus, Beer, Green flash, System

From east to west and north to south, Tilray’s BIG GAME BEERS are serving up the perfect brews for gameday on Feb 11th.

Key Points: 
  • From east to west and north to south, Tilray’s BIG GAME BEERS are serving up the perfect brews for gameday on Feb 11th.
  • Once you meet Widmer Brothers Hefeweizen, with its telltale golden haze and juicy slice of lemon, you will agree that it is the perfect companion for watching the big game.
  • Redhook Big Ballard India Pale Ale (IPA): “Go big or go home,” as the saying goes.
  • That’s why the Big Game calls for a Big Ballard.

Samuel Adams and DraftKings Team Up For First-Of-Its-Kind Fan Prediction Pool For Groundhog Day

Retrieved on: 
Tuesday, January 23, 2024
Weather, Samuel, DKNG, Taste, Beer, Heat, Cold wave, Groundhog, Citrus, Hibernation, Pale ale, Sport, Groundhog Day, IPA, ABV, System, SRP, Spring training, DraftKings, Playoffs

Taking the weather forecast tradition into their own hands as the Official Beer of Groundhog Day, Samuel Adams is teaming up with DraftKings Inc. (Nasdaq: DKNG) to give drinkers a first-of-its-kind fan prediction pool: “Groundhog Day Prediction Pool Presented by Samuel Adams Cold Snap.”

Key Points: 
  • Taking the weather forecast tradition into their own hands as the Official Beer of Groundhog Day, Samuel Adams is teaming up with DraftKings Inc. (Nasdaq: DKNG) to give drinkers a first-of-its-kind fan prediction pool: “Groundhog Day Prediction Pool Presented by Samuel Adams Cold Snap.”
    Looking to pre-game Phil’s big moment?
  • Ahead of Groundhog Day, drinkers can participate in the free-to-play pool at Draftkings.com/samueladams and answer a series of Groundhog Day and sports-related questions, ultimately predicting whether or not Punxsutawney Phil will see his shadow.
  • “Returning for our second year, Sam Adams is back as the Official Beer of Groundhog Day!
  • “This year we’re celebrating spring alongside Samuel Adams to give customers a playful way to capture Punxsutawney Phil’s unpredictable outcomes.”
    Groundhog Day Prediction Pool Presented by Samuel Adams Cold Snap Details:
    Think you can predict the weather?!

Embrace the Chill With Montauk Brewing’s Cold-Weather Beers

Retrieved on: 
Thursday, December 14, 2023
Entrepreneurship, Nut, Marketing, ABV, IPA, Metro New York, TLRY, Pale ale, Haze, Cold Day, TSX, Citrus, Beer

Montauk Brewing crafts the two special brews to celebrate the winter season and moments that call for beers that warm the spirit.

Key Points: 
  • Montauk Brewing crafts the two special brews to celebrate the winter season and moments that call for beers that warm the spirit.
  • Cold Day IPA (6.7% alcohol by volume (ABV)) is a slightly hazy India Pale Ale with crisp juicy notes, reminiscent of the invigorating chill of a winter day.
  • Cold Day and Driftwood are both styles that were brewed for the cold and icy days we face during winter in Montauk.
  • Both beers are great choices for the colder months ahead,” said Vaughan Cutillo, Co-Founder and Marketing at Montauk Brewing.

Tilray Brands Presents the Best Holiday Gifts for Whiskey Enthusiasts and Craft Beer Lovers

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Thursday, December 7, 2023
Cloud, GABF, Holiday, Spice, English brewery cask units, Tilray, Beer, TLRY, Coffee, Spirits ratings, Widmer Brothers Brewery, Herbal, Vista, IPA, Tongue, Wine, Love, Pale ale, Silver, Hibiscus, Breckenridge Brewery, Freezing, Family, Friends, ABV, SweetWater Brewing Company, Square mile, India pale ale, Ageing, Double, Redhook, Bourbon whiskey, System, Reward, OG, Chocolate, Drink, Vanilla, Cold Day, TSX, Centennial, Citrus

This curated selection features award-winning drinks from Tilray Brands’ portfolio of craft beverage brands.

Key Points: 
  • This curated selection features award-winning drinks from Tilray Brands’ portfolio of craft beverage brands.
  • Breckenridge Distillery , the highly awarded spirits brand, offers premium spirits for the holiday season:
    Breckenridge Bourbon Whiskey : One of the most awarded craft bourbons in the U.S.
  • Striking deep red, this strong specialty brew makes a coveted holiday gift for beer and whiskey lovers.
  • Whether you're toasting to longstanding traditions or creating new ones, these holiday selections are designed to elevate your festive moments," said Ty Gilmore, President, U.S. Beer at Tilray Brands.

Fire Up a Party with Pints & Pizza: Deschutes Brewery Names Fresh Squeezed IPA The Official Beer of Pizza!

Retrieved on: 
Monday, October 2, 2023
Taste, National Pizza Month, Food, Friends, Deschutes Brewery, Beer, Pub, IPA, Congress, Pale ale, Family, News, Social media

The family and employee-owned brewery has crowned their signature Fresh Squeezed IPA as The Official Beer of Pizza.

Key Points: 
  • The family and employee-owned brewery has crowned their signature Fresh Squeezed IPA as The Official Beer of Pizza.
  • Whether it's a fall bonfire, a game day gathering, friends-giving, or a holiday celebration, Fresh Squeezed IPA, a pizza and good friends make the perfect party.
  • At each pizza party and while supplies last, Deschutes will be offering a free slice of pizza to guests who order Fresh Squeezed IPA.
  • Find Deschutes' Fresh Squeezed IPA near you by visiting the Deschutes Brewery Beer Finder at DeschutesBrewery.com .

Southern California's Stone Brewing Creates First-Ever Official Beer for USC Athletics - Stone Fight On! Pale Ale

Retrieved on: 
Tuesday, August 8, 2023
Trojan, Galen Center, Sport, University, University of Southern California, India pale ale, Beer, Rock (geology), ABV, USC Trojans men's volleyball, USC, Drinking, Marketing, Southern California, Pale ale, Restaurant, Stone Brewing Co., Hoppy (drink), USC Trojans

ESCONDIDO, Calif., Aug. 8, 2023 /PRNewswire/ -- The University of Southern California (USC) Athletics , announces the debut of its first-ever official craft beer, Stone Fight On!

Key Points: 
  • ESCONDIDO, Calif., Aug. 8, 2023 /PRNewswire/ -- The University of Southern California (USC) Athletics , announces the debut of its first-ever official craft beer, Stone Fight On!
  • The beer is brewed by Stone Brewing , the Southern California-based brewery that has been trailblazing the craft beer category with a fierce commitment to quality and freshness for 27 years.
  • The official USC Athletics beer will be available for purchase the week of August 14, 2023.
  • "Stone really nailed a Pale Ale that's representative of the SoCal craft beer scene, and easy drinking too."

All-inclusive food and beverage Daily Championship+ Ticket returns as PGA of America and Patina Restaurant Group announce menu highlights for 2023 PGA Championship

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Wednesday, May 10, 2023
Academy of Television Arts & Sciences, PGA, Delaware North, Food, PGA Championship, Snack, Alcoholic beverage, Professional Golfers' Association of America, Bethpage Black Course, Television, World Series, Oak Hill Country Club, KitchenAid, Spectator, Ice, Ryder Cup, Daily, Pale ale, NBA Finals, Sport, Stanley Cup Finals, Science, Aquafina, Joachim Splichal, Anheuser-Busch brands, Super Bowl, Amusement park, Entertainment

Today, the PGA of America and Patina Restaurant Group, the official catering partner of the PGA Championship, announced a variety of food and beverage highlights – including the return of the popular Daily Championship+ Ticket.

Key Points: 
  • Today, the PGA of America and Patina Restaurant Group, the official catering partner of the PGA Championship, announced a variety of food and beverage highlights – including the return of the popular Daily Championship+ Ticket.
  • The all-inclusive food and beverage program, included as part of the Daily Championship+ Ticket, was first introduced for the championship rounds in 2022 – and 96% of fans surveyed recommended making it an option for future events.
  • At checkout, Championship+ Ticket holders should present their Daily Championship+ wristband to the attendant for a seamless experience.
  • Patina entered the golf hospitality sector in 2021 and has since served fans at annual events such as the PGA Championship, KPMG Women's PGA Championship and KitchenAid Senior PGA Championship.

SweetWater Brewing Company Introduces New Crisp Lager to Year-Round Lineup

Retrieved on: 
Thursday, February 2, 2023
Beer, Kroger, IPA, India pale ale, TSX, Lowes Foods, Imperial, Sweetwater, Taste, Pale ale, ABV, SweetWater Brewing Company, Hallertau, Lager

ATLANTA, Feb. 02, 2023 (GLOBE NEWSWIRE) -- SweetWater Brewing Company, LLC ("SweetWater"), a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), Atlanta’s craft beer trailblazer and the 10th largest craft brewer in the U.S., launches a new crisp lager to its year-round craft beer lineup.

Key Points: 
  • ATLANTA, Feb. 02, 2023 (GLOBE NEWSWIRE) -- SweetWater Brewing Company, LLC ("SweetWater"), a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), Atlanta’s craft beer trailblazer and the 10th largest craft brewer in the U.S., launches a new crisp lager to its year-round craft beer lineup.
  • SweetWater’s new Lager (4.5% alcohol by volume (ABV)) is a simple, easy-drinking beer, brewed with a 100% pilsner grain bill to create a crisp, refreshing flavor with low bitterness.
  • SweetWater’s new Lager is an easy thirst-quenching beer with a little SweetWater twist on the brew with some added hops that keep this beer tasting crisp and refreshing,” says Ty Gilmore.
  • Beginning March 2023, SweetWater’s new Lager will be available in cans at select retailers across the U.S., including Kroger, Lowes Food, and Ingles.