MERIT Introduces Solo Shadow
MERIT, the minimalist beauty brand known for its impossible to mess up makeup and skincare products, brings wearability and maturity back to color cosmetics with the introduction of Solo Shadow — a long-wearing, lightweight, cream-to-powder eyeshadow.
- MERIT, the minimalist beauty brand known for its impossible to mess up makeup and skincare products, brings wearability and maturity back to color cosmetics with the introduction of Solo Shadow — a long-wearing, lightweight, cream-to-powder eyeshadow.
- Solo Shadow demonstrates that even the most overwhelming and underutilized product can be transformed into a part of your daily routine — a hallmark of the brand’s innovative approach to product development.
- Solo Shadow is the antidote to the 50-shade palettes of the 2010s.
- And like everything MERIT makes, the product’s cream-to-powder formula includes skin-focused ingredients:
Rigorously engineered for more than 7 years and over 100 iterations, Solo Shadow was also tested in a consumer study among 31 volunteers over two weeks:
Solo Shadow can be applied either with your finger or with the new Brush No.