Lea Cadieux to Lead Marketing at Boston-Based Higher-Ed Technology Firm
The addition comes as Liaison continues to refine its Total Enrollment marketing strategy to help drive engagement, enrollment, retention, and net tuition revenue for higher education institutions.
- The addition comes as Liaison continues to refine its Total Enrollment marketing strategy to help drive engagement, enrollment, retention, and net tuition revenue for higher education institutions.
- "Lea brings years of experience and insight supporting higher education as well as a depth of understanding to her new role," said George Haddad, founder and CEO of Liaison.
- At Liaison, Cadieux will oversee the company's integrated marketing vision for technology and service offerings, product marketing, creative services, growth marketing, and all strategic communications.
- With a demonstrated ability to lead dynamic organizations and build high-performing teams, her professional experience combines marketing, branding, technology solutions, and digital communications including on-campus leadership roles.