Anta Sports

Burrell Communications Group launches 'KAI 1, The Origin Story,' their first creative for the new ANTA KAI 1 'Enlightened Warrior' shoe

Retrieved on: 
Friday, April 12, 2024

CHICAGO, April 12, 2024 /PRNewswire/ -- Burrell Communications Group, one of the world's most highly regarded Black-owned advertising agencies, today announced the release of "KAI 1, The Origin Story," the first advertising campaign for the signature ANTA KAI 1 basketball shoe. The inaugural campaign from Burrell supports the newly released "Enlightened Warrior," the second colorway of the ANTA KAI 1, inspired by ANTA Chief Creative Officer and global basketball icon Kyrie Irving. ANTA U.S. and Burrell's partnership began in February of this year.

Key Points: 
  • The inaugural campaign from Burrell supports the newly released "Enlightened Warrior," the second colorway of the ANTA KAI 1, inspired by ANTA Chief Creative Officer and global basketball icon Kyrie Irving.
  • Burrell CCO Khari Streeter led the project for the agency in collaboration with Group Creative Director Corey Seaton, Creative Director Desmond Williams and Senior Art Director Claudio Garcia.
  • "Our agency is excited for this first opportunity to showcase our work with our ANTA brand partners and the Irving family.
  • "Our latest collaboration with Burrell Communications Group wasn't just about pushing boundaries.

Burrell Communications Group wins ANTA Account

Retrieved on: 
Wednesday, February 14, 2024

CHICAGO, Feb. 14, 2024 /PRNewswire/ -- The year 2024 looks to be a promising one for Burrell Communications Group, one of the world's most highly regarded multicultural advertising agencies, as the company is leading off the year with an exciting new business win, bringing home the ANTA Sports business.

Key Points: 
  • "We are tremendously energized and excited about being chosen to partner with the ANTA brand and Irving family to bring ANTA to the U.S.
  • "I'm thrilled to partner with Burrell Communications Group for the launch of my new signature ANTA KAI 1 shoe line.
  • "In partnership with Burrell Communications Group, ANTA US is poised to deliver a narrative that not only captivates and engages, but also exemplifies our unwavering commitment to excellence across all facets of our brand story."
  • This is why the introduction of Kyrie Irving's KAI 1 by ANTA, creatively managed by Burrell Communications Group, is a perfect match for our vision," Shetellia Riley Irving, CEO, relates.

Xinhua Silk Road: E. China's Quanzhou promotes China Chic to global arena

Retrieved on: 
Wednesday, September 13, 2023

Guochao, also known as Chinese trends or "China Chic", features fancy designs mixed with elements from traditional culture.

Key Points: 
  • Guochao, also known as Chinese trends or "China Chic", features fancy designs mixed with elements from traditional culture.
  • With the popularity of China Chic, a growing number of Quanzhou enterprises have joined the trend, creating a wave of China Chic in the city.
  • Based on this trend, Quanzhou held an event featuring China Chic brands in 2022 and the city has been deemed as "Capital of China Chic brands" since then.
  • During the first "Maritime Silk Road" Overseas Chinese Investment and Trade Conference which kicked off in Quanzhou this June, the city launched an exhibition center for its China Chic products.

ANTA & Kyrie Irving Forge a New Partnership Deal

Retrieved on: 
Wednesday, July 12, 2023

LOS ANGELES , July 11, 2023 /PRNewswire/ -- On July 11th, ANTA ("ANTA Sports", stock code: 2020.HK), the Chinese sports brand announced a partnership with American basketball superstar Kyrie Irving, eight-time All-Star player and the league champion in 2016.

Key Points: 
  • LOS ANGELES , July 11, 2023 /PRNewswire/ -- On July 11th, ANTA ("ANTA Sports", stock code: 2020.HK), the Chinese sports brand announced a partnership with American basketball superstar Kyrie Irving, eight-time All-Star player and the league champion in 2016.
  • Whether it's his exceptional performances on-court or his present collaboration with ANTA, Irving always gives it his all as he continues enriching his basketball career.
  • ANTA and Kyrie Irving are embarking on an exciting new business collaboration.
  • "It is our genuine love for basketball that brought Kyrie and ANTA together, a love that transcends age, gender, race and backgrounds," said Mr. Xu Yang, CEO of ANTA, when discussing the partnership.

Futu Accelerates International Expansion as the Company Announces Third Quarter 2021 Unaudited Financial Results

Retrieved on: 
Wednesday, November 24, 2021

HONG KONG, Nov. 24, 2021 /PRNewswire/ -- Futu Holdings Limited ("Futu" or the "Company") (Nasdaq: FUTU), a leading, tech-driven online brokerage and wealth management platform focusing on global investors, has announced its unaudited financial results for the third quarter ended September 30, 2021.

Key Points: 
  • Operational highlights of the unaudited financial results for the third quarter ended September 30, 2021:
    Total trading volume increased 33.1% year-over-year to US$173.5 billion.
  • HONG KONG, Nov. 24, 2021 /PRNewswire/ -- Futu Holdings Limited ("Futu" or the "Company") (Nasdaq: FUTU), a leading, tech-driven online brokerage and wealth management platform focusing on global investors, has announced its unaudited financial results for the third quarter ended September 30, 2021.
  • With more products made available and better localized operations, Futu Money Plus will make more progress in many more international markets.
  • Futu Holdings Limited ("Futu") (Nasdaq: FUTU) is an advanced technology company transforming the investing experience by offering a fully digitized brokerage and wealth management platform.

Anta Running Shoes Challenge 202/2.0 Hit the Headlines After 2019 Berlin Marathon

Retrieved on: 
Tuesday, October 1, 2019

For instance, Anta, a Chinese brand, came into our sight at the Berlin Marathon Expo.

Key Points: 
  • For instance, Anta, a Chinese brand, came into our sight at the Berlin Marathon Expo.
  • (Photo: Business Wire)
    156 enterprises participated in the Berlin Marathon Expo and ANTA Sports was the only exhibitor from mainland China among them.
  • Robbie Fuller explained that the booth of ANTA was designed in the same style as that of the latest Berlin limited edition, Challenge 202/2.0 marathon racing track shoes.
  • Designers brought the idea of running a marathon to this series of shoes.

NBA All Star Gordon Hayward Signs Offer Sheet with Top Chinese Sport Brand ANTA

Retrieved on: 
Tuesday, October 16, 2018

XIAMEN, China, Oct. 16, 2018 /PRNewswire/ -- Chinese sports brand ANTA announces that Gordon Hayward, the Boston Celtics' small forward, has officially signed an offer sheet with the company.

Key Points: 
  • XIAMEN, China, Oct. 16, 2018 /PRNewswire/ -- Chinese sports brand ANTA announces that Gordon Hayward, the Boston Celtics' small forward, has officially signed an offer sheet with the company.
  • He will join Klay Thompson and Rajon Rondo as members of ANTA's NBA roster.
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