With LG SIGNATURE Timeless Beauty is Turned into Experience
SEOUL, South Korea, June 7, 2022 /PRNewswire/ -- LG SIGNATURE, the ultra-premium home appliance brand celebrating art and beauty in technology, will premiere the short film Hide and Seek, a project by Francesca Molteni, during Milan Design Week. Produced by Muse Factory of Projects, the film marks a new chapter in LG SIGNATURE's collaboration with Molteni&C.
- LG Electronics ultra-premium home appliance brand, LG SIGNATURE, celebrates art and beauty in technology through the short film Hide and Seek, created by Francesca Molteni.
- The film will premiere during Milan Design Week, sealing the collaboration between LG SIGNATURE and Molteni&C two brands synonymous with excellence, refinement, and natural elegance.
- This setting, which depicts the LG SIGNATURE lifestyle, has also inspired the new area layout dedicated to the brand's products in the Signature Kitchen Suite showroom, with furnishings by Molteni&C.
- The LG SIGNATURE products featured include: Rollable OLED TV R, OLED 8K TV, the InstaView Fridge, Wine Cellar, TWINWash Washer/Dryer, and Air Purifier.