Licensing (Sports)

PUMA and City Football Group Sign Global Long-Term Strategic Partnership

Retrieved on: 
Thursday, February 28, 2019

Sports company PUMA and City Football Group have signed a global long-term partnership, which will see PUMA supply the reigning English Premier League champions Manchester City, as well as sister clubs in Australia, Spain, Uruguay and China.

Key Points: 
  • Sports company PUMA and City Football Group have signed a global long-term partnership, which will see PUMA supply the reigning English Premier League champions Manchester City, as well as sister clubs in Australia, Spain, Uruguay and China.
  • PUMAs partnership with City Football Group is the largest deal that we have ever done - both in scope and ambition, said Bjrn Gulden, CEO of PUMA.
  • This announcement marks the start of an exciting new chapter for City Football Group, said Ferran Soriano, CEO of City Football Group.
  • This PUMA and City Football Group partnership is shaped by shared values of authenticity and innovation, and a genuine love for beautiful football.

STATS’ Artificial Intelligence Team to Speak About Future of Tracking Data at MIT Sloan Sports Analytics Conference

Retrieved on: 
Wednesday, February 27, 2019

The sold-out conference will take place March 1-2 at the Hynes Convention Center in Boston, Mass.

Key Points: 
  • The sold-out conference will take place March 1-2 at the Hynes Convention Center in Boston, Mass.
  • The panel will take place on Saturday, March 2 from 10:15 a.m. 11:15 a.m. in the Pat Summit room.
  • Shortly after the completion of the panel, Ganguly will present, Going Beyond Tracking Data: Using Body-Pose for Next Generation Analytics, in the Competitive Advantage West room from 12:00-12:30 p.m.
  • The pioneer of live sports data, STATS continues to speed innovation in the industry with STATS Edge, the first-ever team performance solution powered by AI.

Contec, Inc. Announces First-Ever Sponsorship in Support of the Industry That Helped Launch Its Business

Retrieved on: 
Wednesday, February 27, 2019

Both based in upstate South Carolina, Contec is proud to support JDM, one of the most renowned teams in the NXS circuit, fielding racers since 1983.

Key Points: 
  • Both based in upstate South Carolina, Contec is proud to support JDM, one of the most renowned teams in the NXS circuit, fielding racers since 1983.
  • View the full release here: https://www.businesswire.com/news/home/20190227005115/en/
    Jack McBride, Contec CEO with driver Ross Chastain (Photo: Contec).
  • Its important to us to partner with local businesses like JDM to enhance life and create positive experiences within our community.
  • Our extensive product line includes knitted, woven and nonwoven wipes, presaturated wipes, sterile and non-sterile wipes, mopping systems, wall washing systems, disinfectants, sponges and swabs.

Garmin® announces professional cycling team sponsorships, equips world champion cyclists with top-of-the-line products

Retrieved on: 
Wednesday, February 27, 2019

The teams, which include several world champion cyclists, will be equipped with Garmin products that will inform, guide and motivate riders while helping to provide a safer riding environment.

Key Points: 
  • The teams, which include several world champion cyclists, will be equipped with Garmin products that will inform, guide and motivate riders while helping to provide a safer riding environment.
  • Garmin welcomes Team Sky and Rally UHC Cycling, and is proud to continue sponsorship of EF Education First Pro Cycling, Mitchelton-SCOTT, Movistar Team, Team Dimension Data for Qhubeka and Trek-Segafredo this year.
  • Even further, Garmin will continue its support of the CLIF Pro Team, CUBE Action Team, Scott-SRAM and Trek Factory Racing mountain biking teams.
  • Using an array of cycling products, including Edge GPS computers, Varia safety awareness products and Vector pedal-based power meters, Garmin makes products that can help cyclists reach their health and fitness goals.

City Football Group, UBTECH and China Sports Capital acquire Sichuan Jiuniu FC in China League Two

Retrieved on: 
Wednesday, February 20, 2019

CFGs clubs include Premier League Champions Manchester City FC and New York City FC in Major League Soccer.

Key Points: 
  • CFGs clubs include Premier League Champions Manchester City FC and New York City FC in Major League Soccer.
  • Ferran Soriano, Chief Executive Officer of City Football Group said: Today marks an exciting new chapter in the growth of City Football Group.
  • We are delighted to welcome Sichuan Jiuniu FC to our Group, alongside our partners, China Sports Capital and UBTECH.
  • We look forward to working with our partners who love football and support the development of Sichuan football in China.

XY Announces Top Sports Professionals as 2019 Brand Ambassadors

Retrieved on: 
Monday, February 18, 2019

Were proud to announce the 2019 Brand Ambassadors for XY - Persistent Company and for XYO, as the following professional athletes, each bringing a unique background and vibe to the XYO community:

Key Points: 
  • Were proud to announce the 2019 Brand Ambassadors for XY - Persistent Company and for XYO, as the following professional athletes, each bringing a unique background and vibe to the XYO community:
    Jeromy became a professional skateboarder in 2016 at age 19.
  • In late 2018, Jeromy became one of only 18 people to successfully roll away from Tony Hawks Loop of Death.
  • Were going to meet them head on, and, like our Brand Ambassadors, were committed to winning, and more importantly, to creating something of value that endures.
  • Were proud to be aligned with these Brand Ambassadors in 2019.

Metro® by T-Mobile is Officially #TeamGiannis

Retrieved on: 
Tuesday, February 12, 2019

With Metro, you get four lines of unlimited data, talk and text for just $120 per month thats a savings of more than $1,200 a year vs AT&T and Verizon!

Key Points: 
  • With Metro, you get four lines of unlimited data, talk and text for just $120 per month thats a savings of more than $1,200 a year vs AT&T and Verizon!
  • Giannis background as an underdog has given him a unique connection to the Metro brand.
  • In addition to TV and digital media, Metro will kick-off a social campaign called #TeamGiannis on Friday, Feb. 15.
  • Based in Bellevue, Washington, T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and Metro by T-Mobile.

Amplify® Shows How NBA® G-League® Team, Others Use Promotional Products to Build Brands

Retrieved on: 
Tuesday, February 12, 2019

These are just two of the stories featured in the Winter 2019 issue of amplify , a digital magazine from promotional products retailer 4imprint.

Key Points: 
  • These are just two of the stories featured in the Winter 2019 issue of amplify , a digital magazine from promotional products retailer 4imprint.
  • The new issue, released February 5, 2019, showcases how organizations are using promotional products to create emotional connections with potential customers through lasting memories of an event.
  • Customers share some great examples of how promotional products can help create an emotional connection and remind people of an event experience, said Kevin Lyons-Tarr, CEO, 4imprint.
  • did double-duty with their promotional products, autographing copies of their book and then giving away the pens as gifts with the purchase.

Soccer Player Marco Reus Announced as HyperX Ambassador

Retrieved on: 
Thursday, February 7, 2019

HyperX, the gaming division of Kingston Technology Company, Inc. and brand leader in gaming and esports, today announced German league football star Marco Reus as the latest HyperX global ambassador.

Key Points: 
  • HyperX, the gaming division of Kingston Technology Company, Inc. and brand leader in gaming and esports, today announced German league football star Marco Reus as the latest HyperX global ambassador.
  • Marco will exclusively be wearing HyperX gaming headsets and using HyperX keyboards, mice and mousepads while gaming, streaming and on the road during the season.
  • View the full release here: https://www.businesswire.com/news/home/20190207005183/en/
    Soccer Player Marco Reus Announced as HyperX Brand Ambassador.
  • Whether you play on PC, console or mobile, HyperX has the products to help gamers reach their full potential.

Spectrum Brands Holdings and Manchester United plc Announce Multi-Year, Global Partnership for Remington® Personal Care Brand

Retrieved on: 
Thursday, February 7, 2019

Spectrum Brands Holdings, Inc. (NYSE: SPB) and Manchester United plc (NYSE: MANU) jointly announced today the signing of a multi-year, global partnership under which Spectrum Brands iconic Remington personal care brand will become the Manchester United Football Clubs first official Electrical Styling Partner.

Key Points: 
  • Spectrum Brands Holdings, Inc. (NYSE: SPB) and Manchester United plc (NYSE: MANU) jointly announced today the signing of a multi-year, global partnership under which Spectrum Brands iconic Remington personal care brand will become the Manchester United Football Clubs first official Electrical Styling Partner.
  • One of the largest brands in Spectrum Brands broad portfolio, Remington has been integral to the worlds grooming and hair care routines for generations.
  • As part of a major multi-channel activation, Remington and Manchester United will collaborate on a campaign which celebrates individuality and the power of inner confidence.
  • As a leading and widely recognized global brand of Spectrum Brands Holdings, Remington has been helping the world get ready for more than 80 years.