Guitar Center Appoints Kristin Shane as Executive Vice President, Chief Merchandising and Marketing Officer
WESTLAKE VILLAGE, Calif., March 19, 2024 /PRNewswire-PRWeb/ -- Guitar Center, the world's largest omni-channel musical instrument retailer, today announced the appointment of Kristin Shane as Guitar Center's Executive Vice President, Chief Merchandising and Marketing Officer, effective immediately. Reporting directly to CEO Gabe Dalporto, Shane will oversee the integration of the marketing and merchandising functions to enhance the end-to-end customer experience. Shane will be responsible for product, promotions, visual merchandising, omni-channel experience, and activations.
- Retail Leader to Enhance End-to-End Customer Experience, Reinforce Guitar Center's Market Leadership
WESTLAKE VILLAGE, Calif., March 19, 2024 /PRNewswire-PRWeb/ -- Guitar Center, the world's largest omni-channel musical instrument retailer, today announced the appointment of Kristin Shane as Guitar Center's Executive Vice President, Chief Merchandising and Marketing Officer, effective immediately. - Reporting directly to CEO Gabe Dalporto, Shane will oversee the integration of the marketing and merchandising functions to enhance the end-to-end customer experience.
- "As a visionary leader and a world-class merchant, we are thrilled to welcome Kristin Shane to our executive team," said Guitar Center CEO Gabe Dalporto
"As a visionary leader and a world-class merchant, we are thrilled to welcome Kristin Shane to our executive team," said Guitar Center CEO Gabe Dalporto. - Shane transitions to her new role at Guitar Center from PetSmart, where she served as Senior Vice President, Chief Merchandising Officer, driving billions in incremental sales and market expansion.