Friboi is participating at Gulfood 2022, the world's largest food and beverage B2B event
DUBAI, UAE, Feb. 14, 2022 /PRNewswire/ -- Friboi, the brand of JBS, global leader in protein-based food production, is participating at Gulfood, the world's largest food and beverage trade show, with the aim of showcasing the quality of its products to clients in the Middle East and North Africa (MENA). The event, which takes place on Dubai between February 13 and 17 at the Dubai World Trade Center, will receive visitors from around the world, in addition to major players in the industry. At this edition, the brand will highlight two premium product ranges, Friboi Black and Friboi 1953.
- At this edition, the brand will highlight two premium product ranges, Friboi Black and Friboi 1953.
- Moreover, we are expecting to close new contracts and to expand our market share in the Middle East and Africa", contends Renato Costa, President of Friboi.
- During the event, visitors to the JBS stand will enjoy tasting dishes prepared with Friboi products.
- The presence of Friboi at Gulfood is part of a wider strategy for JBS's participation at the event.