Buzzfeed News: sad demise of a clever, innovative site that led the way in digital journalism
Buzzfeed – for a few years regarded as a top exponent of viral news – has been struggling to maintain its buzz of late.
- Buzzfeed – for a few years regarded as a top exponent of viral news – has been struggling to maintain its buzz of late.
- The cheeky and provocative – if at times annoying – provider of endless listicles and outrageous clickbait headlines is reported to have fallen into financial difficulties.
- This was itself caused by a switch to its users watching and sharing more video on sites like TikTok.
- It’s bad news for those involved – and a tragedy for the wider digital news media.
Viral content
- Buzzfeed pioneered the use of viral content and helped legitimise the practice as a form of journalism.
- The company’s early success – roughly a period between 2012 when it launched Buzzfeed News and early 2919 when it started laying off staff – inspired many other media companies to create viral content of their own.
- In the spring of 2013, media companies were desperate to get a piece of the Buzzfeed magic.
Journalistic values
- A study by Nanyang Technological University in Singapore found that BuzzFeed News’s news values were broadly similar to those of The New York Times, with both outlets prioritising stories about government and politics.
- While the NYT offered more stories about crime and terrorism, Buzzfeed News offered more coverage of social issues and protests.
- Indeed, a 2018 study by researchers at the University of Leeds found that Buzzfeed News journalists had the instincts and values of traditional reporters, despite their relative youth and focus on issues relevant people aged 18 to 30.