Arcaea Launches Future Society, A First of Its Kind Fragrance Brand Made from Extinct Flowers
BOSTON, Oct. 2, 2023 /PRNewswire/ -- Beauty biotech firm, Arcaea (Ar-kay-uh) proudly announces the launch of its groundbreaking fragrance brand, Future Society, with the debut of the Scent Surrection Collection - six never-before-experienced perfumes derived from the sequenced DNA of extinct flowers. This revolutionary olfactory experience pushes the boundary of scent creation, embodying the essence of flora lost to time and formulated by the world's most renowned perfumers including Jérome Epinette (Robertet), Daniela Andrier (Givaudan) and Olivia Jan (Givaudan).
- Following Arcaea's mission to make biology the most desired technology in beauty, Future Society is a first of its kind brand that establishes biology as a genre in beauty.
- This first collection of products leverages the DNA sequences of extinct flowers to access a fragrance story that previously was not possible.
- DNA sequencing technology made it possible to understand what scent molecules these flowers may have once produced.
- Future Society's launch represents a significant milestone in the fragrance industry, merging science, nature, and art to deliver six unique fragrances.