Sprecher Brewing Acquires Juvee, Adding Energy Category to its Roster of Craft Beverages
Sprecher Brewing Company CEO Sharad Chadha announced today its expansion into the energy drink category with the purchase of Juvee from global gaming and lifestyle brand, 100 Thieves.
- Sprecher Brewing Company CEO Sharad Chadha announced today its expansion into the energy drink category with the purchase of Juvee from global gaming and lifestyle brand, 100 Thieves.
- Over the past year, Juvee has grown revenues by 400%, driven mostly by the dedicated community they’ve built online.
- Since 2020, Sprecher’s craft sodas have exploded in popularity and have increased 300% in sales and expanded distribution nationally.
- Sprecher also recently won eight awards including a double gold, gold and six silver medals from the 2023 Tasting Alliance Beer Competition.