FameBit

Storiaverse Launches Groundbreaking Mobile Entertainment App That Combines Reading, Animation and Audio for an Immersive “Read-Watch” Experience for Digital-Native Adults

Retrieved on: 
Wednesday, April 3, 2024

Storiaverse is a first-of-its-kind app that enhances the reading experience for digital native adults.

Key Points: 
  • Storiaverse is a first-of-its-kind app that enhances the reading experience for digital native adults.
  • Transcending traditional entertainment formats, the Storiaverse app’s storytelling innovation combines animated video, audio and text into a visually rich and dynamic narrative experience.
  • By integrating multiple forms of media, Storiaverse takes users on a multi-sensory journey that propels narrative content beyond the confines of the page.
  • I think Storiaverse will make a positive impact on the animation community and give fans a totally new way to experience storytelling.

 Entercom Acquires Podcast Influencers Marketplace Podcorn

Retrieved on: 
Wednesday, March 10, 2021

Entercom (NYSE: ETM), home to premium podcast companies Cadence13 and Pineapple Street Studios, today announced the acquisition of Podcorn , the largest marketplace for brands to find and collaborate with the most relevant podcasters to create native advertising and branded content at scale.

Key Points: 
  • Entercom (NYSE: ETM), home to premium podcast companies Cadence13 and Pineapple Street Studios, today announced the acquisition of Podcorn , the largest marketplace for brands to find and collaborate with the most relevant podcasters to create native advertising and branded content at scale.
  • Podcorns marketplace includes nearly 40,000 creators and has facilitated thousands of podcast ad campaigns.
  • Podcorn was founded by Agnes Kozera and David Kierzkowski following the successful acquisition by Google of their previous company FameBit, the leading marketplace for video influencers where brands and YouTube stars collaborated for branded content.
  • Created by the founders of FameBit, an influencer marketing platform acquired by Google, Podcorn is a self-service marketplace connecting podcasters with advertisers for native sponsorships.

Influencer Marketing Industry Global Ad Spend Could Reach Up to $10 Billion In 2020

Retrieved on: 
Wednesday, November 18, 2020

This influencer can be a friend or family member, or a so-called value-added influencer, such as a celebrity, journalist or industry expert.

Key Points: 
  • This influencer can be a friend or family member, or a so-called value-added influencer, such as a celebrity, journalist or industry expert.
  • A report from Mediakix said that the influencer marketing industry global ad spend is projected to reach $5-$10 billion market in 2020 and a later report from the same source, again projected higher revenues saying that: "As influencers become more plentiful and proven, brand dollars have flooded into the space.
  • Brands are set to spend up to $15 billion on influencer marketing by 2022."
  • The report continued: "Although influencer marketing seemingly became popular overnight, many brand-influencer advertising sponsorships started as early as 10 years ago.

Influencer Marketing Industry Global Ad Spend Could Reach Up to $10 Billion In 2020

Retrieved on: 
Wednesday, November 18, 2020

This influencer can be a friend or family member, or a so-called value-added influencer, such as a celebrity, journalist or industry expert.

Key Points: 
  • This influencer can be a friend or family member, or a so-called value-added influencer, such as a celebrity, journalist or industry expert.
  • A report from Mediakix said that the influencer marketing industry global ad spend is projected to reach $5-$10 billion market in 2020 and a later report from the same source, again projected higher revenues saying that: "As influencers become more plentiful and proven, brand dollars have flooded into the space.
  • Brands are set to spend up to $15 billion on influencer marketing by 2022."
  • The report continued: "Although influencer marketing seemingly became popular overnight, many brand-influencer advertising sponsorships started as early as 10 years ago.

Wondershare Releases InflueNex: A New-age YouTube Influencer Marketing Tool

Retrieved on: 
Saturday, November 16, 2019

The platform has a listing of over 2 million creators, making it a leading YouTube influencer marketing platform.

Key Points: 
  • The platform has a listing of over 2 million creators, making it a leading YouTube influencer marketing platform.
  • Although YouTube influencer marketing has so many merits, brands often find it hard to discover and reach out to industry-specific influencers.
  • Some of the features that the latest online tool offers includes influencer search, influencer outreach, YouTube channel comparison, YouTube listening, influencer management, and more.
  • Launched by Wondershare Technology in 2019, InflueNex is a powerful tool to discover influencers and manage influencer marketing campaigns on YouTube.

Internet Marketing Firm, fishbat, Discusses How Influencer Collaboration Can Promote Your Brand Image

Retrieved on: 
Thursday, November 7, 2019

However, by definition, an influencer is simply an individual that can promote or facilitate purchasing decisions, specifically online.

Key Points: 
  • However, by definition, an influencer is simply an individual that can promote or facilitate purchasing decisions, specifically online.
  • Many companies and brands have already capitalized on the use of influencer marketing in their brand strategy, however influence can transcend social channels.
  • Social media is where most influencer marketing takes place, but this doesn't mean that other platforms are irrelevant.
  • These are just a few influencer collaboration methods that help with building a company's brand image.

AspireIQ Reveals 90% of Brands See Value of Repurposing Influencer Content in New Report

Retrieved on: 
Tuesday, October 29, 2019

With insights based on AspireIQ internal data and a survey of brands, the report reveals that more than half of marketers are advancing their influencer marketing strategies across content, channels, and types of influencers.

Key Points: 
  • With insights based on AspireIQ internal data and a survey of brands, the report reveals that more than half of marketers are advancing their influencer marketing strategies across content, channels, and types of influencers.
  • Repurposing influencer-generated content (IGC) on channels other than social, like websites, emails, ads, and in-store, has now become the standard.
  • Learn more about how AspireIQ streamlines influencer discovery , custom content , and campaign management to make it easy to build authentic influencer relationships at scale.
  • AspireIQ, the leading influencer marketing platform, empowers brands to produce branded creative at scale through large-scale communities of content creators.

Mavrck Acquires GroupHigh, Leader in Influencer Search and Intelligence

Retrieved on: 
Tuesday, August 20, 2019

BOSTON, Aug. 20, 2019 (GLOBE NEWSWIRE) -- Mavrck, the industrys only all-in-one influencer marketing platform and winner of Digidays 2018 Best Influencer Marketing Platform, today announced it has acquired GroupHigh, the pioneering influencer search SaaS platform.

Key Points: 
  • BOSTON, Aug. 20, 2019 (GLOBE NEWSWIRE) -- Mavrck, the industrys only all-in-one influencer marketing platform and winner of Digidays 2018 Best Influencer Marketing Platform, today announced it has acquired GroupHigh, the pioneering influencer search SaaS platform.
  • With this acquisition, Mavrck increases the size of Mavrcks influencer search index 10x, with plans to expand its influencer network moving forward and offer an influencer solution tailored for SMBs.
  • Using its self-service influencer manager, Mavrck allows marketers to take an automated and performance-based approach to influencer marketing.
  • GroupHigh, a Mavrck company, offers a software-as-a-service influencer marketing platform that allows marketing teams to build, evaluate, and manage one-to-one-to-many influencer marketing relationships.

Veritone One Launches Pay-Per-Performance Advertising Platform for Podcast and Social Media Influencers

Retrieved on: 
Wednesday, August 7, 2019

Influencer Bridge is a pay-per-performance advertising platform for influential audio and video content creators on todays top media channels like podcasts, YouTube and Instagram.

Key Points: 
  • Influencer Bridge is a pay-per-performance advertising platform for influential audio and video content creators on todays top media channels like podcasts, YouTube and Instagram.
  • Currently, the vast majority of influencer advertising spend is going to a small number of influencers with the largest audiences.
  • To begin using Influencer Bridge, influencers simply log on to the platform and authenticate their channels.
  • Since using Veritone Ones Influencer Bridge platform, I have been able to significantly increase my advertising revenue from my podcast.