Columbia Sportswear Company Hires Michael Minter as SOREL, VP Brand
Columbia Sportswear Company (Nasdaq:COLM), a global leader in designing, sourcing, marketing, and distributing outdoor, active and everyday lifestyle apparel, footwear, accessories, and equipment products, today announced that Michael Minter will be joining the Company as SOREL’s Vice President, Brand.
- Columbia Sportswear Company (Nasdaq:COLM), a global leader in designing, sourcing, marketing, and distributing outdoor, active and everyday lifestyle apparel, footwear, accessories, and equipment products, today announced that Michael Minter will be joining the Company as SOREL’s Vice President, Brand.
- Mr. Minter has spent nearly 20 years in creative and marketing leadership roles for brands such as Sanuk, Billabong, Keen, DC, and Reef.
- His work has ranged from award winning advertising campaigns to global retail concepts to high impact collaborations.
- “The addition of Michael to the team comes at an exciting time for the brand as we chart our course into a new chapter of growth,” said Cory Long, President of SOREL.