WWE® & Slim Jim® Return to the Ring With Record-Breaking Partnership Ahead of SummerSlam
Retrieved on:
Thursday, August 3, 2023
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WWE® (NYSE: WWE) and Slim Jim® today announced a multi-layered partnership that will begin with Slim Jim serving as the Presenting Sponsor of a marquee match at SummerSlam on Saturday, August 5 at Ford Field in Detroit.
Key Points:
- WWE® (NYSE: WWE) and Slim Jim® today announced a multi-layered partnership that will begin with Slim Jim serving as the Presenting Sponsor of a marquee match at SummerSlam on Saturday, August 5 at Ford Field in Detroit.
- This partnership between the two iconic brands pays homage to their shared, savage past and marks the largest sponsorship deal in WWE history.
- View the full release here: https://www.businesswire.com/news/home/20230803142306/en/
WWE and Slim Jim first crossed paths thirty years ago with a series of explosive, in-your-face Slim Jim commercials, featuring “Macho Man” Randy Savage debuting the famous tagline “Snap Into a Slim Jim!” that has remained a hallmark of the Slim Jim brand ever since. - As part of the pact, Slim Jim will also activate at Survivor Series in November, in addition to Royal Rumble and WrestleMania 40 in 2024.