Peru wins gold at Chinese Tourism Welcome Award 2023
Peru was awarded with gold at the Chinese Tourist Welcome (CTW) awards ceremony, held in the city of Guangzhou.
- Peru was awarded with gold at the Chinese Tourist Welcome (CTW) awards ceremony, held in the city of Guangzhou.
- This prize rewards the efforts of the Commission for the Promotion of Peru for Exports and Tourism (PROMPERÚ) to attract high-spending Chinese travelers, mainly the segment of independent travelers.
- Peru maintained focus in this important market during the pandemic and opted for long-term destination positioning work, especially through the digital video platforms that potential Chinese travelers consume.
- This campaign was launched for the post-pandemic Chinese travelers, motivating their future trip while reinforcing ties of trust and sending a message that Chinese tourists are always welcome in Peru.