IAB Announces Two Executive Additions: Amanda Richman, Former CEO of Mindshare and Wavemaker, Joins as Executive in Residence and Piya Mehra Joins as Chief of Staff
said David Cohen, Chief Executive Officer, IAB "She has done it for WPP, Publicis, IPG, and Time Warner from the very early days of digital.
- said David Cohen, Chief Executive Officer, IAB "She has done it for WPP, Publicis, IPG, and Time Warner from the very early days of digital.
- At Mindshare, she directed an agency-wide transformation, expanding the client portfolio and diversifying revenue through enhanced commerce and data solutions.
- As the newest member of the IAB Executive Leadership Team and Chief of Staff, Piya Mehra brings experience from both media agencies and management consulting.
- "Being an integral part of a team that accomplishes so much vital work for the industry is truly fulfilling," said Piya Mehra, Chief of Staff, IAB.