IAB

MarketingPulse and eTailingPulse attract 1600 industry professionals

Retrieved on: 
Wednesday, March 13, 2024
Suntory, Mastercard, Web3, Attention, OpenAI, Digital, IAB, Business, Ageing, Artificial intelligence, Business development, Communication, AI, E-commerce, Marketing, Hang Seng Bank, Social, IP, Exhibition, Convention center, Next Level, HKTDC, Generation Alpha, HKCEC, Optimism, Retail

Themed Envision the Next Level, the conferences featured over 30 sessions, InnoTalks and digital marketing and e-tailing workshops, attracting more than 1600 industry professionals from 20 countries and regions.

Key Points: 
  • Themed Envision the Next Level, the conferences featured over 30 sessions, InnoTalks and digital marketing and e-tailing workshops, attracting more than 1600 industry professionals from 20 countries and regions.
  • And that is what MarketingPulse and eTailingPulse are about.
  • Some 80 speakers from across the globe addressed topics ranging from AI marketing, purpose marketing, national trends and K-Pop for marketing.
  • Industry professionals will be able to access the online MarketingPulse & eTailingPulse platform from tomorrow, 14 March, until 13 April, offering a chance to take advantage of the many features of the platform and revisit the events online.

Clartias Chief AI Officer Rex Briggs to Keynote Possible

Retrieved on: 
Tuesday, April 9, 2024
Progressive Corporation, University, Learning, Integration, Social media, Marketing, Microsoft, Council, IAB, SVP, WIRED, Face, McDonald's, MIT Press, NPR, Ad Council, CMOS, ROI, Digital, Corporation, Internet, CNBC, AI, Ad Age, Book, Daniel Yankelovich, ANA, Digital marketing, Algorithm, MIT, Software, CNN, CAP, Bloomberg, Possibility, Economist, Hall, Interactivity, Management

Cincinnati, Ohio, April 08, 2024 (GLOBE NEWSWIRE) -- Claritas ®, a data-driven marketing leader that leverages a proprietary identity graph to help marketers achieve superior ROI, today announced that its Chief AI Officer Rex Briggs will deliver a keynote discussion at Possible 2024.

Key Points: 
  • Cincinnati, Ohio, April 08, 2024 (GLOBE NEWSWIRE) -- Claritas ®, a data-driven marketing leader that leverages a proprietary identity graph to help marketers achieve superior ROI, today announced that its Chief AI Officer Rex Briggs will deliver a keynote discussion at Possible 2024.
  • In addition to Briggs, other speakers at Possible 2024 include: Linda Boff, GE Chief Marketing Officer VP, Learning & Culture President, GE Foundation; Esi Eggleston Bracey, Chief Growth & Marketing Officer, Unilever; Tariq Hassan, Chief Marketing & Customer Experience Officer, McDonald's Corporation; Diana Haussling, SVP - GM Consumer Experience and Growth, Colgate-Palmolive;  Linda Lee, Chief Marketing Officer, Campbell’s Soup; Frank Cooper III, Chief Marketing Officer, Visa;  Remi Kent, Chief Marketing Officer, Progressive Insurance; David Droga, Chief Executive Officer, Accenture Song; Soyoung Kang, Chief Marketing Officer, Eos; Dana Marineau, Chief Marketing Officer, Rakuten; Bozoma Saint John, Hall of Fame Inducted Marketing Executive, Author, and Entrepreneur; Jaime Teevan, Chief Scientist, Microsoft and Gary Vaynerchuk, Chairman, VaynerX.
  • During Briggs’ work with the Ad Council, he discovered ArtsAI and experimented with its patented AI Personalization technology.
  • In his latest book, “The AI Conundrum” (MIT Press), Briggs and co-author Caleb Briggs explore why artificial intelligence’s strengths are also AI’s weaknesses – and how businesses can effectively apply AI to improve their business.

HealthQuest Capital Welcomes Ashley McEvoy to its Advisory Board

Retrieved on: 
Tuesday, April 9, 2024
Worldwide, Growth, CHOP, IAB, Executive, SAN, McEvoy, Hospital, Ecosystem, Johnson & Johnson, Procter & Gamble, Children's Hospital of Philadelphia, Medtech, Pharmaceutical industry

SAN FRANCISCO, April 9, 2024 /PRNewswire/ -- HealthQuest Capital, a private asset firm that provides capital to transformative healthcare companies, today announced the addition of Ashley McEvoy to its Industry Advisory Board (IAB). McEvoy brings over 20 years of experience from Johnson & Johnson. This appointment will enhance HealthQuest Capital as a value-add investor for its ecosystem of portfolio companies by adding another complementary industry leader to drive progress within the healthcare space.

Key Points: 
  • SAN FRANCISCO, April 9, 2024 /PRNewswire/ -- HealthQuest Capital , a private asset firm that provides capital to transformative healthcare companies, today announced the addition of Ashley McEvoy to its Industry Advisory Board (IAB).
  • This appointment will enhance HealthQuest Capital as a value-add investor for its ecosystem of portfolio companies by adding another complementary industry leader to drive progress within the healthcare space.
  • Ashley McEvoy is the former Executive Vice President and Worldwide Chairman of Johnson & Johnson's MedTech division, Ashley oversaw a vast organization with 60,000 global employees and revenue exceeding $30 billion.
  • "The addition of Ashley McEvoy strengthens our ability to identify and support innovative healthcare companies.

Epsilon Partners with Comscore’s Proximic for Global Contextual Data

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Tuesday, March 12, 2024
Comscore, IAB, Partnership, AI, Proximic, Commercial, Senior, Quality, Investment company, Marketing, CTV, Publicis, Management

NEW YORK, March 12, 2024 (GLOBE NEWSWIRE) -- Proximic by Comscore , a division of Comscore Inc. (NASDAQ:SCOR) and a leading provider of audience and content targeting solutions for programmatic activation, and Epsilon, a global advertising and marketing technology company, today announced a partnership with Epsilon for global cross-screen contextual data.

Key Points: 
  • NEW YORK, March 12, 2024 (GLOBE NEWSWIRE) -- Proximic by Comscore , a division of Comscore Inc. (NASDAQ:SCOR) and a leading provider of audience and content targeting solutions for programmatic activation, and Epsilon, a global advertising and marketing technology company, today announced a partnership with Epsilon for global cross-screen contextual data.
  • Epsilon will utilize Proximic by Comscore’s AI-powered contextual classifications for Epsilon Digital —the company’s adtech platform for performance-based, personalized digital media at scale.
  • Proximic by Comscore will deliver Epsilon rich insights into content across thousands of touchpoints with a focus on brand suitability, inventory quality, IAB and GARM categorizations.
  • Driven by Proximic’s industry-leading contextual natural language processing engine and AI contextual categorization technology, Proximic by Comscore’s contextual solutions enable marketers and media companies to extract a rich set of contextual datapoints from digital addressable supply across platforms such as CTV, audio, desktop and mobile.

Latino Alternative TV (LATV) Introduces New Parent Brand LatiNation Media

Retrieved on: 
Thursday, April 4, 2024
DEI (Diversity, Equity and Inclusion), Online, Digital Marketing, TV and Radio, Social Activism, Consumer, Film & Motion Pictures, Content Marketing, Music, Entertainment, Millennials, General Entertainment, Communications, Media, LGBTQ+, Generation Z, Lifestyle, Professional Services, Social Media, Influencer, AVOD, Comscore, IAB, Complex, LATV, Televisa, Media Group, Commercial software, FAST, Genz

Latino Alternative TV (LATV) today announced the formation of its new parent brand, LatiNation Media.

Key Points: 
  • Latino Alternative TV (LATV) today announced the formation of its new parent brand, LatiNation Media.
  • With the launch of LatiNation Media, the company is positioning itself to extend and expand the array of content and services that represent bilingual and bicultural Latinos in the U.S. LatiNation Media will launch as the parent brand to LATV's linear, AVOD, and FAST network, as well as its expanded LatiNation Digital, LatiNation Studios, and LatiNation Creative.
  • Centering its media business on driving identity and fandom, LatiNation Media is a one-stop solution for brands and agencies.
  • Customized Media List including LATV Network, NGL Media, Adsmovil Hispanic Premium Network, H Code Media, Prisa Media US, Univision Digital Network, Marca Hispanic Exchange, Complex, Vice Media Group, Telemundo Sites, UNIVISION.COM, Grupo Televisa, HOLA.COM Sites

AKQA Future Lions Launches Tom Bedecarré School of the Year Award

Retrieved on: 
Wednesday, March 20, 2024
Digital Marketing, Social Media, Consulting, Content Marketing, Communications, Professional Services, Technology, Electronic Commerce, IAB, Standford, Education, School, Human, Entrepreneurship, Lion, Mentorship, Life, Student, Jonathan Blum, Creativity, Agency, Tom, AKQA, San Francisco Bowl, Advertising, Interactivity, Film industry

AKQA Future Lions has launched the Tom Bedecarré School of the Year Award in honour of Tom Bedecarré, AKQA’s Chairman Emeritus.

Key Points: 
  • AKQA Future Lions has launched the Tom Bedecarré School of the Year Award in honour of Tom Bedecarré, AKQA’s Chairman Emeritus.
  • Tom has made a unique and lasting contribution to AKQA, for which I will always be immensely grateful.
  • Working at the intersection of technology and creativity, Tom Bedecarré was instrumental in designing the AKQA Future Lions initiative.
  • The introduction of the Tom Bedecarré School of the Year Award coincides with AKQA’s 30th anniversary celebration, during which the agency has been honoured with the Agency of the Year wins an impressive 81 times.

IAB Unveils Agenda for the 2024 IAB NewFronts: Defining the Ad Supported Present and Future of Streaming

Retrieved on: 
Wednesday, April 3, 2024
Spend, Verizon Communications, The New York Times, America's Funniest Home Videos, IAB, Partnership, National CineMedia, Next Generation, CNN, News, NCM, Creativity, Breakfast, Guardian, BBC, NPR, The Wall Street Journal, NBCUniversal, Journalism, Omelette

NEW YORK, April 3, 2024 /PRNewswire/ -- Amid a wave of innovation and significant changes in how consumers watch video, the 2024 IAB NewFronts will span four days from April 29th to May 2nd in New York City, showcasing the most exciting developments in digital content, marketplace trends, and growing video advertising formats.

Key Points: 
  • "The 2024 IAB NewFronts gives buyers a unique view of the video marketplace over the course of just a few days," said David Cohen, Chief Executive Officer, IAB.
  • "It's a blend of content, technology, data and ad innovation which is why NewFronts is where the future of ad-supported streaming is defined."
  • As an IAB NewFronts Principal Partner, Google will continue its long-standing partnership by kicking off the 2024 IAB NewFronts on Monday with breakfast followed by the first NewFronts presentation of the week.
  • Additionally, IAB will discuss findings from its annual Video Ad Spend Study, which includes full-year 2023 results and an outlook for 2024.

Sports Innovation Lab Expands Women's Sports Club Roster, Announces Plans to Shake Up IAB NewFronts

Retrieved on: 
Wednesday, April 3, 2024
GM, Sport, IAB, SXSW, Ally Financial, SVP, NYX, Sports club, Publishing, NWSL, Woman, Octagon, Investment, Love, Generation Z, NYX Professional Makeup, Ecosystem, WNBA, Gen, Entertainment

BOSTON, April 3, 2024 /PRNewswire-PRWeb/ -- The preeminent network for women's sports media and sponsorship advocacy will enter its second year of operation, receiving a major boost: an expanded partner roster of top-tier brands. Sports Innovation Lab announced today its Women's Sports Club will once again be powered by Ally Financial following a successful inaugural year, and is thrilled to announce EA SPORTS, Google, Morgan Stanley Global Sports & Entertainment, Scripps Sports, and Trailblazing Sports Group have joined as official "powered by" partners for 2024.

Key Points: 
  • The Women's Sports Club, a curated network formed by Sports Innovation Lab, officially launched at South by Southwest (SXSW) in March 2023 with a mainstage panel held in front of a maximum-capacity crowd.
  • Women's sports fans spend more per fan than general sports fans on the brands that sponsor the sports they love.
  • "Billions of media dollars are spent to reach decision-making Gen Z sports fans every year," said Gina Waldhorn, Chief Marketing Officer at Sports Innovation Lab.
  • The Women's Sports Club NewFront is set to take place on May 2, 2024; more information can be found here .

New IAB Study Reveals Games Advertising Among Top Three Investment Growth Areas Alongside Digital Video

Retrieved on: 
Tuesday, March 26, 2024
Research, EMarketer, Growth, Prevalence, ESA, Environment, IAB, Senior, Player, Advertising, Best practice, Marketing, Video

NEW YORK, March 26, 2024 /PRNewswire/ -- Amidst the booming growth of the gaming market, a pioneering study released today during IAB PlayFronts, Changing the Game: How Games Advertising Powers Performance, explores the impact of games advertising. This first-of-its-kind analysis of brands and media agencies quantifies the success, reach, and effectiveness of games advertising, shedding light on why it is a crucial component in the marketing mix.

Key Points: 
  • "This is the first large-scale quantitative analysis of brands and agencies with experience purchasing games advertising," said Jack Koch, Senior Vice President, Research & Insights, IAB.
  • "The study found that advertisers view games advertising as a measurable, brand safe medium that is effective across the entire consumer journey.
  • For those using games advertising, it has become an integral and continuously growing part of the marketing mix.
  • The initiative introduces essential guidelines around creative in games advertising to ensure effective and respectful advertising across various gaming platforms.

TrustArc & Privya.ai Launch Comprehensive Data Automation for Privacy & AI Governance

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Thursday, March 21, 2024
AdChoices, Certification, DPIA, Organization, TrustArc, Risk, Partnership, IAB, ROPA, SAN, GDPR, Classification, CMP, NIST, OECD, Data collection, Privacy, Collection, Marketing, Medical device

TrustArc's and Privya's integrated offering encompasses data creation, collection, classification, risk analysis, and reporting for privacy and security compliance, completed in days versus months.

Key Points: 
  • TrustArc's and Privya's integrated offering encompasses data creation, collection, classification, risk analysis, and reporting for privacy and security compliance, completed in days versus months.
  • Key capabilities include continuous code-based data discovery, automated privacy and security risk analysis, and on-demand regulatory reporting.
  • Following industry best practices, the integrated partner solutions automate today's privacy processes, track high-risk AI use cases, check for conformity with regulations, and expose third-party vendors to provide continuous monitoring and enhanced AI transparency.
  • TrustArc's proprietary risk engine includes controls from 130+ laws and standards, including NIST AI and OECD AI, to ensure robust privacy and security risk analysis.