Customer acquisition cost

Capchase Report: Software Startups See Core Metrics Improve Amid Ongoing Challenges

Retrieved on:

Wednesday, March 20, 2024

Customer acquisition cost, Software as a service, Growth, ARR, Risk, DSO, Pulse, CAC, LTV, Customer, Video game

NEW YORK, March 20, 2024 /PRNewswire/ -- Capchase, the revenue acceleration platform for Software-as-a-Service (SaaS) companies, today announced its fifth Pulse of SaaS report, analyzing 10 core metrics of SaaS companies to understand recent trends based on annual recurring revenue (ARR).

Key Points:

NEW YORK, March 20, 2024 /PRNewswire/ -- Capchase , the revenue acceleration platform for Software-as-a-Service (SaaS) companies, today announced its fifth Pulse of SaaS report , analyzing 10 core metrics of SaaS companies to understand recent trends based on annual recurring revenue (ARR).
The report revealed software buyers are harder to acquire, slowing contract purchases and extending payment timelines, reflecting increased contract scrutiny and challenges in overdue invoice collections.
Capchase supports high-growth SaaS companies to sustain momentum, capture unrealized revenue, and make buying software easier through its financing and payment products, such as Capchase Grow , Capchase Collect , and Capchase Pay .
To read the latest Pulse of SaaS report, and to learn more about Capchase's revenue acceleration platform, please visit www.capchase.com .

Q GamesMela Reaches One Million Download Milestone

Retrieved on:

Wednesday, December 20, 2023

Entrepreneurship, Customer acquisition cost, RMG, CAC, Social media, Growth, Jim Cramer, Tier 2, Video game

Q GamesMela has reached its first target milestone of one million downloads in approximately six weeks.

Key Points:

Q GamesMela has reached its first target milestone of one million downloads in approximately six weeks.
All of these achievements and early milestones have been accomplished faster than originally projected by the Q GamesMela team which saw the app grow from 500,000 to one million downloads in only twelve days.
The cornerstone and unique user engagement proposition for Q GamesMela has revolved around leveraging its "Freemium model" which combines free play with Real Money Gaming (RMG).
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Curt Marvis, CEO and Co-Founder, QYOU Media, commented "We feel like Christmas came early this year for Q GamesMela.

QYOU Media's Maxamtech Gaming Named Top Ten of 2023 By Silicon India

Retrieved on:

Monday, December 18, 2023

Entrepreneurship, Jim Cramer, Traction, Smartphone, Silicon, Ecosystem, RMG, All India Bakchod, Social media, Internet, AIGF, Growth, Customer acquisition cost, CAC, Video game, Freemium

MUMBAI, India and TORONTO, Dec. 18, 2023 /PRNewswire/ - QYOU Media Inc., (TSXV: QYOU) (OTCQB: QYOUF) a company operating in India and the United States producing and distributing content created by social media stars and digital content creators, has announced that its gaming division, Maxamtech Digital Ventures, has been recognized by leading publisher, Silicon India, as one of the Top Ten India Gaming companies of 2023.

Key Points:

MUMBAI, India and TORONTO, Dec. 18, 2023 /PRNewswire/ - QYOU Media Inc., (TSXV: QYOU) (OTCQB: QYOUF) a company operating in India and the United States producing and distributing content created by social media stars and digital content creators, has announced that its gaming division, Maxamtech Digital Ventures, has been recognized by leading publisher, Silicon India, as one of the Top Ten India Gaming companies of 2023.
In the following year, another office was opened in Silicon Valley, and today, editions are published from both the U.S. and India.
QYOU Media acquired a majority ownership stake in Maxamtech Digital Ventures in January of 2023.
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Curt Marvis, CEO and Co-Founder, QYOU Media, commented "We are thrilled that our team at Maxamtech has received this much deserved recognition from Silicon India.

Q GamesMela Hits Early Milestones In First Month of Release

Retrieved on:

Friday, December 8, 2023

User (computing), Entrepreneurship, Jim Cramer, Gold, Traction, Smartphone, Ecosystem, City, RMG, Social media, Internet, AIGF, Growth, Customer acquisition cost, CAC, Tier 2, DAU, Video game, Mobile phone

The app swiftly amassed an impressive month one user base with over 500,000 registered users, including hitting a Daily Active User (DAU) count surpassing 45,000.

Key Points:

The app swiftly amassed an impressive month one user base with over 500,000 registered users, including hitting a Daily Active User (DAU) count surpassing 45,000.
Q GamesMela had been designed to enable robust monetization by integrating diverse strategies including in-app digital purchases, targeted advertisements, subscription models and G-commerce initiatives.
Perhaps most gratifying is that users seem to love Q GamesMela!"
I aspire to win more on Q GamesMela."

New Research Shows Customer Acquisition Cost Crisis Caused by Dark Social

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Thursday, November 9, 2023

Software, Digital Marketing, Social Media, Marketing, Advertising, Communications, Technology, Electronic Commerce, Dark, Customer acquisition cost, Research report, Social media, Acquisition, Dark social media, Research, Online shopping

SimplicityDX , the edge commerce company, today announced a new research report, “The State of Social Media Advertising” which highlights the impact of Dark Social on Customer Acquisition Costs.

Key Points:

SimplicityDX , the edge commerce company, today announced a new research report, “The State of Social Media Advertising” which highlights the impact of Dark Social on Customer Acquisition Costs.
Dark Social is where traffic that originates from social media is incorrectly attributed as ‘direct’ traffic by web analytics tools because campaign tracking codes are no longer present.
The report shows that almost all merchants struggling to measure the effects of social media advertising due to Dark Social patterns.
The research found that 71% of brands are sending social traffic to standard Home, Category or Product Detail pages, with Product Detail Pages being the most popular.

Attack Surface Management Technology Provider Cavelo Announces CAD$5M Funding Round

Retrieved on:

Wednesday, November 8, 2023

KITCHENER, Ontario, Nov. 8, 2023 /PRNewswire-PRWeb/ -- Attack surface management technology provider Cavelo Inc. today announced it has secured CAD$5M in venture capital financing led by Inovia Capital, a leading Canadian venture capital firm supporting founders who build global sustainable tech companies, with participation from existing investors including Graphite Ventures. The investment will support continued platform development, and sales and marketing efforts to meet growing customer demand across North America.

Key Points:

"To spite continued market headwinds, Cavelo is driving significant growth through its customer-first approach and commitment to attack surface management innovation."
"Cavelo represents the future of cybersecurity investments," said Taha Mubashir, Principal at Inovia Capital.
"To spite continued market headwinds, Cavelo is driving significant growth through its customer-first approach and commitment to attack surface management innovation.
"Cavelo is excellent next generation cyber asset attack surface management (CAASM) — the support experience has been phenomenal," said William Ercolano, Vice President of Client Technology at ECI, a Cavelo customer and channel partner.

MANITOBAH WELCOMES NEW LEADERS TO DRIVE GROWTH AND IMPACT

Retrieved on:

Wednesday, November 8, 2023

WINNIPEG, MB, Nov. 8, 2023 /PRNewswire/ -- Manitobah, the Indigenous-rooted brand dedicated to growing a strong Indigenous presence in the footwear industry as well as contributing to Indigenous economic empowerment, is proud to announce the appointment of three dynamic leaders to its executive team. Carolyn MacNaughton will assume the role of Chief Executive Officer (CEO), Tom Hildrum will step into the position of Chief Financial Officer (CFO), and Mike Wodtke has transitioned from Chief Digital Office (CDO) to Chief Marketing Officer (CMO).

Key Points:

Manitobah is a purpose-driven organization with social impact at the heart of the brand.
Last month, Manitobah proudly announced its designation as a B Corp, as well as its status as a Benefit Corporation, reinforcing its commitment to making a positive impact beyond profit.
In 2023, Manitobah also released their first annual impact report, and recently won the CAFA Fashion Impact Award.
In his new role, he will continue to drive marketing initiatives and contribute to the brand's growth and success.

SHIFT4 PAYMENTS, INC: Please contact the Portnoy Law Firm to recover your losses; October 17, 2023 deadline

Retrieved on:

Tuesday, October 17, 2023

NYSE, Acquisition, Disclosure, POS, Bank statement, Complaint, Plaintiff, Software, Customer acquisition cost, News, Sale, Financial services, Cryptocurrency, Shift4

LOS ANGELES, Oct. 16, 2023 (GLOBE NEWSWIRE) -- The Portnoy Law Firm advises Shift4 Payments, Inc. (“Shift4” or the “Company”) (NYSE: FOUR) investors that a lawsuit filed on behalf of investors that purchased Shift4 securities between November 10, 2021 and April 18, 2023, both dates inclusive (the “Class Period”).

Key Points:

Investors are encouraged to contact attorney Lesley F. Portnoy , by phone 844-767-8529 or email : [email protected], to discuss their legal rights, or click here to join the case via www.portnoylaw.com .
The Portnoy Law Firm can provide a complimentary case evaluation and discuss investors’ options for pursuing claims to recover their losses.
On April 19, 2023, Blue Orca Capital published a report that made allegations against Shift4.
The Portnoy Law Firm represents investors in pursuing claims against caused by corporate wrongdoing.

SHIFT4 PAYMENTS, INC: Please contact the Portnoy Law Firm to recover your losses; October 17, 2023 deadline.

Retrieved on:

Monday, October 9, 2023

NYSE, Acquisition, Disclosure, POS, Bank statement, Complaint, Plaintiff, Software, Customer acquisition cost, News, Sale, Financial services, Cryptocurrency, Shift4

LOS ANGELES, Oct. 09, 2023 (GLOBE NEWSWIRE) -- The Portnoy Law Firm advises Shift4 Payments, Inc. (“Shift4” or the “Company”) (NYSE: FOUR) investors that a lawsuit filed on behalf of investors that purchased Shift4 securities between November 10, 2021 and April 18, 2023, both dates inclusive (the “Class Period”).

Key Points:

Investors are encouraged to contact attorney Lesley F. Portnoy , by phone 844-767-8529 or email : [email protected], to discuss their legal rights, or click here to join the case via www.portnoylaw.com .
The Portnoy Law Firm can provide a complimentary case evaluation and discuss investors’ options for pursuing claims to recover their losses.
On April 19, 2023, Blue Orca Capital published a report that made allegations against Shift4.
The Portnoy Law Firm represents investors in pursuing claims against caused by corporate wrongdoing.

IRIS Software Group names Alys Reynders Chief Marketing Officer

Retrieved on:

Monday, September 25, 2023

Software as a service, IRIS, Reynders, Software, CMO, Customer acquisition cost, Growth, D2L, Kenexa, HCM, Management

LONDON, Sept. 25, 2023 /PRNewswire/ -- IRIS Software Group (IRIS), a leading global software provider of accountancy, HCM and education solutions, is today announcing the appointment of Alys Reynders as Chief Marketing Officer (CMO). With more than 20 years of Software-as-a-Service (SaaS) experience in the company's three core vertical markets, Reynders brings transformative global marketing expertise to support IRIS' worldwide expansion.

Key Points:

LONDON, Sept. 25, 2023 /PRNewswire/ -- IRIS Software Group (IRIS), a leading global software provider of accountancy, HCM and education solutions, is today announcing the appointment of Alys Reynders as Chief Marketing Officer (CMO).
Elona Mortimer-Zhika, CEO of IRIS Software Group says, "We take great pride in our talent, and I am absolutely thrilled Alys has joined the IRIS family.
A four-time CMO in the enterprise software sector, Reynders is responsible for delivering IRIS' global marketing vision and impact, initially focused on go-to-market strategy, transformative digital marketing and sales, as well as global brand awareness.
Alys Reynders-Scott, Chief Marketing Officer, IRIS Software Group comments, "I am incredibly excited to join IRIS.