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Univision Announces PrendeTV—America’s First Premium, Free Ad-Supported Streaming Service Built Exclusively for U.S. Hispanics

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Tuesday, January 12, 2021
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Univision Communications Inc. , the leading Hispanic content company in the U.S., today announced plans to launch PrendeTV, the only streaming service created exclusively for the U.S. Hispanic audience featuring free, premium 100% Spanish-language programming.

Key Points: 
  • Univision Communications Inc. , the leading Hispanic content company in the U.S., today announced plans to launch PrendeTV, the only streaming service created exclusively for the U.S. Hispanic audience featuring free, premium 100% Spanish-language programming.
  • PrendeTV will be the only premium, free ad-supported streaming service designed and curated exclusively for U.S. Hispanics, an audience that, according to Nielsen, over-indexes in ownership of internet-connected devices and smart TVs, and consumption of streaming content than non-Hispanics.
  • Consumers watching or streaming live and current-season Univision programming will continue to access this programming exclusively through their cable, satellite and select virtual MVPD subscriptions.
  • PrendeTV is America's first and only, ad-supported, premium streaming service that offers a familiar channels-based program guide and on-demand viewing completely free and in Spanish, designed exclusively for U.S. Hispanics.