Big Machine

GSTV And Big Machine Label Group Announce New Partnership To Bring Stars from Country, Rock and Pop To GSTV

Retrieved on: 
Wednesday, May 1, 2024
Entertainment, Other Entertainment, Technology, TV and Radio, Music, Audio, Video, Networks, Attention, Multimedia, Marketing, Big Machine Records, Love, Hybe Corporation, Partnership, Big Machine, HYBE, EVP

GSTV , the national on-the-go video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, today announced a partnership with Big Machine Label Group , a subsidiary of HYBE America to deliver exclusive musical content to GSTV screens.

Key Points: 
  • GSTV , the national on-the-go video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, today announced a partnership with Big Machine Label Group , a subsidiary of HYBE America to deliver exclusive musical content to GSTV screens.
  • “Our audience of drivers inherently loves music, and we’re thrilled to partner with Big Machine Label Group, one of Nashville’s biggest and best labels, to engage our viewers with beloved artists and encourage discovery of new music while on the road,” said Kristina Lutz, EVP, Marketing, GSTV.
  • “Our partnership also brings robust opportunities for our brand partners to engage with Big Machine’s roster of talent in an unexpected and impactful way during a powerful moment of attention and consideration.
  • We’re excited for all of the possibilities this partnership creates in addition to rolling out the new content series,” said Clay Hunnicutt, EVP, Label Operations, Big Machine Label Group.

Taylor Swift didn't just update the lyrics for Better Than Revenge – she updated her public image

Retrieved on: 
Tuesday, August 1, 2023
Narrative, Well, Technology, Male, Music, Life, Human, Attitude, Big Machine Records, Feminism, All Too Well, Sound, Big Machine, Rolling Stone, Character, Economics, Cassette tape, Nursing, Swift

At first, these seemed to be just re-recordings so that the pop icon could own her own music.

Key Points: 
  • At first, these seemed to be just re-recordings so that the pop icon could own her own music.
  • Swift is on a journey to rerecord all of the studio albums released while contracted to Big Machine Records.
  • One of the most controversial updates that you’ll find in Speak Now (Taylor’s Version) is the lyric change in the song Better Than Revenge (Taylor’s Version).

Remastering and updating

    • Remastering music offers the opportunity to release an album after it has been filtered through updated technology.
    • Often this means being able to eliminate artefacts in the sound, or fix frequency or balancing issues.
    • In Speak Now (Taylor’s Version) and many other remastered albums, the changes in sound and quality are subtle, but they are there.

Better than revenge?

    • In addition to these new orchestrations and mixing of instruments, Swift has taken the opportunity with her Taylor’s Version recordings to update the lyrics in Better Than Revenge (Taylor’s Version).
    • Swift alters the original, controversial lyric “But she’s better known for the things that she does on the mattress” to “He was a moth to the flame, she was holding the matches”.
    • The lengthy prologue Swift includes on the album does not even explicitly address the change, but alludes to the change.

Shifting the Narrative

    • Swift has been using these re-recordings as an opportunity to update the narrative for herself.
    • It was accompanied by a 14-minute short film/music video to further tell this new narrative.
    • But now, with Speak Now (Taylor’s Version), Swift is trying to push forward a narrative of positivity and feminism.

Scott Borchetta Announces Big Machine Racing Team

Retrieved on: 
Tuesday, January 19, 2021
Record labels, Big Machine Records, Scott Borchetta, Big Machine

MOORESVILLE, N.C., Jan. 19, 2021 /PRNewswire/ --Scott Borchetta,the President/CEO and Founder of the powerhouse independent record label Big Machine Label Group, announced today the formation of the Big Machine Racing Team.

Key Points: 
  • MOORESVILLE, N.C., Jan. 19, 2021 /PRNewswire/ --Scott Borchetta,the President/CEO and Founder of the powerhouse independent record label Big Machine Label Group, announced today the formation of the Big Machine Racing Team.
  • "Whether as a competitor, a fan or a sponsor, racing is a constant in my life and is a part of our Big Machine culture.
  • The formation of the Big Machine Racing team only broadens the integration opportunities for our recording artists and the sport."
  • 48 Xfinity Chevrolet,including Big Machine Vodka, Big Machine Hand Sanitizerand key Big Machine Label Group artists.