GSTV And Big Machine Label Group Announce New Partnership To Bring Stars from Country, Rock and Pop To GSTV
GSTV , the national on-the-go video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, today announced a partnership with Big Machine Label Group , a subsidiary of HYBE America to deliver exclusive musical content to GSTV screens.
- GSTV , the national on-the-go video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, today announced a partnership with Big Machine Label Group , a subsidiary of HYBE America to deliver exclusive musical content to GSTV screens.
- “Our audience of drivers inherently loves music, and we’re thrilled to partner with Big Machine Label Group, one of Nashville’s biggest and best labels, to engage our viewers with beloved artists and encourage discovery of new music while on the road,” said Kristina Lutz, EVP, Marketing, GSTV.
- “Our partnership also brings robust opportunities for our brand partners to engage with Big Machine’s roster of talent in an unexpected and impactful way during a powerful moment of attention and consideration.
- We’re excited for all of the possibilities this partnership creates in addition to rolling out the new content series,” said Clay Hunnicutt, EVP, Label Operations, Big Machine Label Group.