ESOMAR

Survey Finds: Over Three-quarters of Americans Urge "Big Food" to Prioritize Health Impact

Retrieved on: 
Wednesday, March 13, 2024
Research, Baby boomers, Silent Generation, Health, Millennials, Obesity, Opinion, Public, Michelle, Marketing, Market Research Society, Diet, Empowerment, European, Generation Z, Label, Habit, Optimism, OnePoll, ESOMAR, Gen, Public opinion, Bottled water

NEW YORK, March 13, 2024 /PRNewswire/ -- Over three-quarters of Americans, 77% to be exact, believe food manufacturers should be held accountable for the health impact their products have on consumers, emphasizing a growing demand for higher-quality ingredients and increased transparency amidst concern of corporate greed.

Key Points: 
  • In response, Yuka launched a new in-app feature in February 2024 able to alert consumers of recalled products.
  • Only 30% of those surveyed also found food manufacturers to be transparent with their product labeling.
  • Over 70% of respondents, in fact, expressed concern about the negative health impact of consuming processed or ultra-processed foods regularly.
  • This random double-opt-in survey of 2,000 general population Americans was commissioned by Yuka between Feb. 16 and Feb. 21, 2024.

New Research from TruGreen Highlights Social Media as a Primary Inspiration Driver for Homeowners' Yards

Retrieved on: 
Monday, March 11, 2024
Research, Health, Opinion, HGTV, Social media, Better Homes and Gardens, Marketing, Plant, Market Research Society, Investment, Tree, OnePoll, ESOMAR, Public opinion

MEMPHIS, Tenn., March 11, 2024 /PRNewswire/ -- TruGreen, the largest provider of lawn care services in the U.S., has announced the results of a new survey conducted in collaboration with OnePoll to understand the impact of social media on homeowners' lawn care decisions, including what is currently trending, how consumers are adding these trends to their home and more.

Key Points: 
  • "89% of respondents agree that the foundation of an attractive yard is a healthy lawn, and that's where we come in.
  • Key findings of the survey include:
    Social media serves as primary source of inspiration for homeowners' yards.
  • When homeowners aren't searching on social, they're turning to popular sources, such as HGTV and Better Homes & Gardens for inspiration.
  • This random double-opt-in survey of 2,000 Americans with a yard/lawn was commissioned by TruGreen between January 30 and February 5, 2024.

Layoffs Prompt Gen Z to Rethink Job Security and Careers, Fiverr Survey Reveals

Retrieved on: 
Wednesday, February 28, 2024
Comfort, AI, Gen, Work, Generation Z, Travel, ESOMAR, Market Research Society, Ageing, Face, MRS, Partnership, Tobacco

Almost 70% of total Gen Z respondents are actively freelancing or plan to do so in the future.

Key Points: 
  • Almost 70% of total Gen Z respondents are actively freelancing or plan to do so in the future.
  • Nearly 40% of Gen Z freelancers are currently or willing to work full-time while 30% in a part-time capacity.
  • Among Gen Z respondents in the U.S., specifically, data showed:
    More Gen-Zers are pursuing stability through freelancing following a string of corporate layoffs.
  • Nearly 25% of Gen Z respondents now believe that freelancing is more stable than a traditional full-time job.

Global Checkmarx Study Finds Vulnerabilities in Applications Developed In-house Were the Cause of Breaches at 92% of Companies Surveyed

Retrieved on: 
Thursday, February 29, 2024
Internet, Security, Data Management, Technology, Software, Multimedia, Investment, Infrastructure as code, ESOMAR, CISO, Organization, Market Research Society, Research

View the full release here: https://www.businesswire.com/news/home/20240229446209/en/

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20240229446209/en/
    Business pressures to speed time-to-deployment are a primary reason for the release of vulnerable applications (Photo: Business Wire)
    The study reveals that 92% of companies surveyed had experienced a breach in the prior year due to vulnerabilities of applications developed in-house.
  • In recent years the responsibility for application security has shifted away from dedicated security teams and is now shared between AppSec managers and developers.
  • With more software to secure that has been deployed in more environments with less time available to secure it, a remarkable 91% of companies have knowingly released vulnerable applications.
  • The composition of applications has become more complex, increasing to include source code, open source packages, infrastructure-as-code (IaC), containers and more.

Location, Location...Price? Coldwell Banker Survey Rewrites Real Estate's Oldest Advice

Retrieved on: 
Wednesday, March 6, 2024
Social media, Research, Parent, Dream, Move, ESOMAR, Optimism, Market Research Society, Coldwell Banker, African Americans, American Indians, Coldwell, Ageing, Online shopping

MADISON, N.J., March 6, 2024 /PRNewswire/ -- Price (56%) is more important than location (50%) to surveyed consumers when choosing a home, according to the latest nationwide survey from Coldwell Banker Real Estate, an AnywhereSM (NYSE: HOUS) brand. It also finds that women value price more than men – 60% to 48%, respectively. This bucks the real estate industry's oldest advice, setting new stakes for this year's market.

Key Points: 
  • This bucks the real estate industry's oldest advice, setting new stakes for this year's market.
  • The Coldwell Banker® brand stands as a steadfast partner in this journey, ready to navigate the currents of the real estate market.
  • The future of American real estate is dynamic to say the least, and Coldwell Banker Real Estate remains a constant, ensuring that dreamers find their dream home in an ever-evolving market.
  • Coldwell Banker collaborated with Censuswide to provide insights into real estate trends, market sentiment, property investment and luxury spending preferences.

New Study Shows Healthcare Professionals' Current Student Loan Debt is at Least Half of Their Salary

Retrieved on: 
Monday, February 26, 2024
KeyBank, Marketing, Opinion, Research, Laurel, Gen, Physician, Dentist, Retirement, Generation Z, Nursing, ESOMAR, Tax, Market Research Society, Public opinion, OnePoll, Travel

NEW YORK, Feb. 26, 2024 /PRNewswire/ -- As conversations around federal student loan forgiveness continue and repayment has resumed for most, borrowers have begun to feel the steady impact on their finances. A new survey released today by Laurel Road, a digital banking platform of KeyBank with specialized offerings for healthcare and business professionals, analyzes the unique financial reality faced by healthcare professionals.

Key Points: 
  • The survey found that for both nurses and doctors, their current student debt equals more than half of their current annual salary, highlighting a significant debt-to-income ratio in the healthcare industry.
  • Nurses reported an average income before taxes of $80,695 with an average student loan debt of $40,611, while doctors have an average income before taxes of $323,693 with an average student loan debt of $188,317.
  • Notably, Gen Z doctors at the beginning of their careers earn an average of $183,873 annually while facing $117,206 in student loan debt – nearly 64% of their salary.
  • Despite feeling stress caused by their student loan debt, not all healthcare professionals are eager to seek help from a financial professional.

5W Consumer Culture Report Reveals Consumers Prioritizing Health & Wellness as a Top Splurge Category for First Time in Survey's History

Retrieved on: 
Wednesday, February 21, 2024
5WPR, Gen, Electronics, Generation Z, PR, Mouth, Health, ESOMAR, Market Research Society, Ageing, Research, MRS, Beauty

NEW YORK, Feb. 21, 2024 /PRNewswire/ -- 5WPR, one of the largest independently owned PR firms in the U.S., reveals electronics and technology no longer hold the majority share of consumer interest to splurge for the first time in five years, now sharing the top spot alongside health & wellness (52%). 

Key Points: 
  • Since the report's launch in 2020, Electronics & Technology has reigned consistent as the category consumers are most interested in splurging on until now.
  • This marks the third consecutive year health & wellness falls into the top two categories consumers report interest in splurging on, with a notable 9% increase over last year.
  • These are insights brands in the health and wellness industry should be excited by," said 5WPR Co-CEO, Dara A. Busch.
  • All survey panelists are double opted-in, in line with the MRS code of conduct and ESOMAR standards

Zocdoc Introduces Guided Search, Helping Patients More Confidently Connect with the Right Providers

Retrieved on: 
Tuesday, February 13, 2024
Hair loss, Communication, ESOMAR, Patient, Panic, Market Research Society, Ageing, Dermatology, Insurance, Nursing

NEW YORK, Feb. 13, 2024 /PRNewswire/ -- Zocdoc, the leading healthcare marketplace that makes it easy for patients to find and book in-person or virtual care across over 250 specialties and more than 18,000 insurance plans, today introduced Guided Search. This new search experience intuitively provides patients with a more tailored set of results based on their unique care needs so they can select the right provider and book with greater confidence.

Key Points: 
  • Guided Search aims to take the guesswork out of the decision-making process for patients, and it improves the fit of new patients coming to a provider's practice.
  • With Guided Search, patients no longer need to know whether they're seeking, for example, a psychologist versus psychiatrist, or an optometrist versus ophthalmologist.
  • In particular, Guided Search:
    Increases bookings from patients that providers are able to treat by highlighting all of a providers' areas of care, helping practices reach the patients they want.
  • Zocdoc directly invited healthcare providers on its marketplace to participate in a survey, and nearly 1,000 providers (971) responded.

Bumble Inc. Launches Deception Detector™: An AI-Powered Shield Against Spam, Scam and Fake Profiles

Retrieved on: 
Tuesday, February 6, 2024
Software, Men, Social Media, Data Management, Consumer, Apps, Applications, Technology, Artificial Intelligence, Other Communications, Security, Women, Communications, Other Technology, Multimedia, Anxiety, Toxicity, ESOMAR, Research, AI, History, Clutch (eggs), Bee, Friends, Internet, Nation, Partnership, Market Research Society, Risk, MRS, Trust, Artificial intelligence, Deception, Woman, Medical device

Deception Detector™ uses Artificial Intelligence (AI) to help identify spam, scam and fake profiles , aiming to take action before members even see them.

Key Points: 
  • Deception Detector™ uses Artificial Intelligence (AI) to help identify spam, scam and fake profiles , aiming to take action before members even see them.
  • Within the first two months of the technology’s introduction, Bumble saw member reports of spam, scam, and fake accounts reduced by 45%.
  • View the full release here: https://www.businesswire.com/news/home/20240206911584/en/
    Bumble Inc. Launches Deception Detector™: An AI-Powered Shield Against Spam, Scam and Fake Profiles (Graphic: Business Wire)
    Research from Bumble Inc. shows that globally, respondents cited fake profiles and the risk of scams as their top concerns when online dating*.
  • Deception Detector™ introduces a fast, reliable machine learning-based model to assess the authenticity of profiles and connections on Bumble Inc.’s platforms.

Research Finds America's Biggest Cities Are Holding on to Reminders of Ex Lovers, But Toilet Paper Brand Who Gives A Crap Offers a Way to Flush Them for Good

Retrieved on: 
Tuesday, February 6, 2024
Other Retail, Women, Men, Recycling, Millennials, Retail, Generation Z, Environment, Home Goods, Consumer, Sustainability, Paper, Multimedia, Who, OnePoll, Public opinion, ESOMAR, Marketing, Unitary state, Heart, Opinion, Research, Love, Market Research Society, City, Flush, Woman, Tissue paper

With it, the brand provides a cathartic way to dispose of mementos ahead of a holiday that can pull at the heartstrings and leave the brokenhearted ruminating on the past.

Key Points: 
  • With it, the brand provides a cathartic way to dispose of mementos ahead of a holiday that can pull at the heartstrings and leave the brokenhearted ruminating on the past.
  • In fact, 41% of respondents expect a partner to dispose of old letters and notes from their ex with no questions asked.
  • Flush Your Ex offers an alternative to simply tossing keepsakes in the trash, the method 40% of respondents have used in the past.
  • Who Gives A Crap Head of Brand Management Maria Chilewicz is hopeful the Flush Your Ex initiative will give people the closure they need to move on.