ESOMAR

Global Survey Suggests Consumers Overestimate their Ability to Detect Deepfakes

Retrieved on: 
Wednesday, May 31, 2023
Apps, Applications, Technology, Mobile, Wireless, Security, Software, Networks, Internet, Data Management, Artificial Intelligence, Online, Singapore Police Force, Deepfake, Education, Health, Identity theft, ESOMAR, ChatGPT, Market Research Society, Risk assessment, Multimedia, Research, Government, United Kingdom, AI, Cryptocurrency, Online shopping, Jumio

But consumers also appear to overestimate their ability to spot deepfakes, which can render them even more vulnerable to attack.

Key Points: 
  • But consumers also appear to overestimate their ability to spot deepfakes, which can render them even more vulnerable to attack.
  • View the full release here: https://www.businesswire.com/news/home/20230531005404/en/
    The study examined 8,055 adult consumers split evenly across the United Kingdom, United States, Singapore and Mexico.
  • Awareness of generative AI and deepfakes among consumers is high — 52% of respondents believe they could detect a deepfake video.
  • Online organizations must look to implement multimodal, biometric-based verification systems that can detect deepfakes and prevent stolen personal information from being used.

Global Survey Suggests Consumers Overestimate their Ability to Detect Deepfakes

Retrieved on: 
Wednesday, May 31, 2023
Retail, Security, Data Management, Technology, Finance, Fintech, Business, Professional Services, Online Privacy, Online Retail, Artificial Intelligence, Electronic Commerce, Digital Cash Management, Digital Assets, Other Technology, Payments, Online, Deepfake, UK Finance, Education, Health, Federal Trade Commission, Identity theft, ESOMAR, ChatGPT, Market Research Society, Risk assessment, Multimedia, Research, Government, United Kingdom, AI, Cryptocurrency, Online shopping, Jumio

But consumers also appear to overestimate their ability to spot deepfakes, which can render them even more vulnerable to attack.

Key Points: 
  • But consumers also appear to overestimate their ability to spot deepfakes, which can render them even more vulnerable to attack.
  • View the full release here: https://www.businesswire.com/news/home/20230531005395/en/
    The study examined 8,055 adult consumers split evenly across the United Kingdom, United States, Singapore and Mexico.
  • Awareness of generative AI and deepfakes among consumers is high — 52% of respondents believe they could detect a deepfake video.
  • Online organizations must look to implement multimodal, biometric-based verification systems that can detect deepfakes and prevent stolen personal information from being used.

Cadre Survey Finds High Income Investors are Considering New Options to Protect Against Economic Headwinds

Retrieved on: 
Thursday, May 25, 2023
Software, Technology, Commercial Building & Real Estate, Construction & Property, Public opinion, Opinion, Eye, ESOMAR, Market Research Society, OnePoll, Multimedia, Research, Marketing, American Association for Public Opinion Research, Retirement, Investment, European Society of Radiology, AAPOR, IRR, Data science, Financial services, Cryptocurrency, Commercial property

Cadre , a leading technology-driven real estate investment manager, today announced the results of a survey on current investment and retirement attitudes among U.S. investors.

Key Points: 
  • Cadre , a leading technology-driven real estate investment manager, today announced the results of a survey on current investment and retirement attitudes among U.S. investors.
  • The survey found that nearly 8 in 10 American investors are rethinking their financial future – especially high earners.
  • Those with $150,000 in stock portfolios were hit particularly hard, with more than 80% losing money in the last two years.
  • This random double-opt-in survey of 1,000 U.S. adults who invest was commissioned by Cadre and conducted between March 27 and March 31, 2023.

PetSmart Helps Pet Parents Check Off Bucket List Adventures This Summer

Retrieved on: 
Tuesday, May 16, 2023
Human, Travel, Diarrhea, Public opinion, Parent, Pet, Opinion, Eye, Market Research Society, Clothing, ESOMAR, Weakness, OnePoll, Adventure, Marketing, American Association for Public Opinion Research, Heat, Vomiting, NO, Swimming, Collection, Dog, Water, Camping, PetSmart, Heart rate, Research, AAPOR, European Society for Primary Immunodeficiencies, DVM, Skin, Safety, Pet industry, Hunting, PHOENIX

PHOENIX, May 16, 2023 /PRNewswire/ -- Summer is all about travel and checking those must-do adventure experiences off of the bucket list. And this year, pet parents aren't leaving their pets behind. According to a recent survey* from PetSmart, more than 60% of pet parents believe it is important to bring their dog along on outdoor activities over the summer. Knowing that pet parents have a passion for exploring the great outdoors with their dogs by their side, PetSmart is inspiring dream summer adventures with the new Arcadia Trail Summer Bucket List Contest in which 10 pet parents will win the ultimate road-trip vacation with their dog. PetSmart also is gearing up pet parents with new products from the outdoor-focused Arcadia Trail collection as well as expert tips to help keep pets safe while adventuring.  

Key Points: 
  • According to a recent survey* from PetSmart , more than 60% of pet parents believe it is important to bring their dog along on outdoor activities over the summer.
  • Knowing that pet parents have a passion for exploring the great outdoors with their dogs by their side, PetSmart is inspiring dream summer adventures with the new Arcadia Trail Summer Bucket List Contest in which 10 pet parents will win the ultimate road-trip vacation with their dog.
  • As people are dreaming of bucket list adventures to take with their pets, PetSmart surveyed pet parents to see what outdoor activities top their lists.
  • PetSmart's Arcadia Trail Summer Bucket List Contest will give pet parents and their dogs a chance to make their bucket list adventure come true.

Flo's reproductive health survey reveals stark knowledge gaps amongst UK women

Retrieved on: 
Thursday, May 11, 2023
Online, Vagina, Science, Environmental Research, US Census Bureau International Data Base, Pregnancy, Reiko True, MBBS, STI, Spread, COVID-19, Health literacy, Health, Taboo, Market Research Society, Premenstrual syndrome, ChatGPT, Woman, OnePoll, Research, American Community Survey, Annals of Internal Medicine, Masturbation, ESOMAR, United States Census Bureau, MRS, Public health, Breaking Point, Canadian International Council, Berkman, Internal medicine, Systematic review, BMJ, Biology, United Kingdom, Knowledge, Artificial intelligence, International Journal of Environmental Research and Public Health, Ageing, Health services research, NHS, News, Social media, Universal health care, Birth control, Nursing, Online shopping, Hospital, Flo, CINT

LONDON, May 11, 2023 /PRNewswire/ -- Flo Health, the most popular women's health app globally with 50 million monthly active users, has released the findings of a nationwide survey of women aged 18–55, highlighting a staggering degree of misinformation and prominent gaps in the knowledge women have about their own bodies.

Key Points: 
  • Flo's nationwide survey on the state of health literacy shows that 56% of UK women rely on generic advice from search engines for menstrual health information.
  • 72% of women never double-check the health information they get on social media, while nearly one in five (18%) women aged 18–24 go to social media for information around menstrual health.
  • Flo Health's 2023 UK Reproductive Health survey of 2,000 UK women aged 18–66 was commissioned by Flo Health and conducted by market research company OnePoll, in accordance with the Market Research Society's code of conduct.
  • Flo Health's 2023 US Reproductive Health survey was conducted in January 2023 among 2,010 online adult women ages 18–55 via Cint.

AI to play a key role in strengthening accountants' position as strategic business partners for small business survival

Retrieved on: 
Thursday, May 11, 2023
Moore Kingston Smith, Learning, ESOMAR, Market Research Society, Intuit, Research, QuickBooks, Automation, Accounting, Forecasting, Risk, Artificial intelligence, Ageing, AI, FMS, Financial management, Customer service, Sales

Almost nine in ten (86%*) accountants agree that within the next five years, AI will play a crucial role in their ability to be an effective strategic business partner to their clients.

Key Points: 
  • Almost nine in ten (86%*) accountants agree that within the next five years, AI will play a crucial role in their ability to be an effective strategic business partner to their clients.
  • With accountants now relying on AI to elevate their role from that of bookkeeper to strategic business partner, AI is a popular area of investment for 2023.
  • Those who don't adopt AI are at risk of being left behind.
  • But 76%** of accountants agree that small businesses partnered with an accountant using AI are more likely to survive than working with one who does not.

Office Depot Survey Reveals More Than a Third of Respondents Could Not Do Their Jobs With Their Original Home Office Setups

Retrieved on: 
Thursday, May 4, 2023
Men, Retail, Office Products, Human Resources, Consumer, Home Goods, Residential Building & Real Estate, Online Retail, Professional Services, Construction & Property, Other Retail, Other Consumer, Specialty, Women, Stepping stone, Small business, Public opinion, Opinion, ESOMAR, Market Research Society, The ODP Corporation, OnePoll, Marketing, American Association for Public Opinion Research, Coffee, The Stepping Stone, European Society for the Study of Human Evolution, Research, AAPOR, Environment, OfficeMax

Office Depot’s First Annual Home Office Survey revealed that having a dedicated office space when working from home is more important than ever.

Key Points: 
  • Office Depot’s First Annual Home Office Survey revealed that having a dedicated office space when working from home is more important than ever.
  • In the new survey of 2,000 people who work mostly or entirely remotely, over half (63%) now work primarily from a dedicated home office.
  • But not all respondents are comfortable with their current at-home workspace — most agree that it still needs improvement (68%).
  • This random double-opt-in survey of 2,000 remote and hybrid employees who mainly work from home was commissioned by Office Depot between March 20 and March 23, 2023.

UserTesting's Global Survey Reveals that When it Comes to Banking & Finance, People Across all Generations Prefer a Human Touch

Retrieved on: 
Thursday, May 4, 2023
Data Management, Banking, Personal Finance, Technology, Professional Services, Business, Small Business, Software, Internet, Fintech, Mobile, Wireless, Human, Gen, Silent Generation, Millennials, Public opinion, Opinion, ESOMAR, Market Research Society, OnePoll, VP Bank, Research, Multimedia, Attention, Marketing, Generation Z, Generator, American Association for Public Opinion Research, ATM, United Kingdom, Digital, European Society of Neurogastroenterology and Motility, AAPOR, Mobile phone, Online shopping, Cryptocurrency, Credit, Bank

Similarly, a higher percentage of Americans trust digital banks over traditional banks than their counterparts in the United Kingdom and Australia.

Key Points: 
  • Similarly, a higher percentage of Americans trust digital banks over traditional banks than their counterparts in the United Kingdom and Australia.
  • Also, 43 percent of respondents prefer the waived fees that customers get at the ATMs of their respective, traditional banks.
  • Additionally, 26 percent of respondents like the waived fees that customers get at the ATMs of their respective, traditional banks.
  • Also, 23 percent feel that traditional banks offer better perks and rewards for their cards compared to those from digital banks.

8 out of 10 European Businesses Embrace Export Opportunities to Drive Growth, Resilience and Innovation

Retrieved on: 
Wednesday, April 26, 2023
ESOMAR, Market Research Society, Ageing, Research, Alibaba Group, MRS, Digitalization, Investment, Commerce, Growth, Digital, Development, Social media, SME, Retail, Drug, EU, Ali Baba

LONDON, April 26, 2023 /PRNewswire/ -- European businesses surveyed are going global to unlock growth opportunities, with 80% of businesses currently exporting and 70% expecting their exports1 to grow next year.

Key Points: 
  • Despite these advantages, the report shows that SMEs are lagging behind larger businesses when it comes to seizing the benefits of exporting.
  • Currently 23% of SMEs3 do not export at all, showing untapped potential for export growth among Europe's smaller companies.
  • At a time of economic uncertainty and rising costs, the report reveals how exports protect European businesses by helping them diversify and access new opportunities.
  • "This report underscores the vital importance for small businesses of having an export strategy and a digital strategy.

SoundHound Launches Chat AI For Automotive As Study Finds 50% Of Regular Drivers Likely To Use Generative AI Capabilities

Retrieved on: 
Monday, April 24, 2023
Software, Internet, Automotive, Artificial Intelligence, Data Management, Technology, Apps, Applications, General Automotive, LLM Lettering, Insights Association, Navigation, Original equipment manufacturer, Opinion, Synthetic media, ESOMAR, ChatGPT, SoundHound, Automotive industry, Multimedia, Research, Marketing, Organization, Machine learning, Generative, Sport, Radio, Ethics, Entrepreneurship, Weather, European Society for Engineering Education, Customer service, Online shopping, Mobile phone, AI

(Photo: Business Wire)

Key Points: 
  • (Photo: Business Wire)
    SoundHound Chat AI for Automotive will be the first product to offer an in-vehicle voice assistant that combines Generative AI capabilities, like ChatGPT, with an established best-in-class voice assistant.
  • SoundHound Chat AI can integrate with any third party Generative AI model to create a seamless conversational experience.
  • 50% of all regular drivers said they would be likely or very likely to use an in-car voice assistant with Generative AI capabilities.
  • 75% of regular drivers who frequently use in-vehicle voice control said they would be likely or very likely to use an in-car voice assistant with Generative AI capabilities.