ESOMAR

Historic Victory as People With Diabetes Win Access to Life-Changing Technology, But Almost Half Don’t Understand the Benefits1-2

Retrieved on: 
Wednesday, November 8, 2023

Dexcom’s research follows the new Technology Appraisal (TA) from NICE which provides detailed guidance for hybrid closed loop systems usage.

Key Points: 
  • Dexcom’s research follows the new Technology Appraisal (TA) from NICE which provides detailed guidance for hybrid closed loop systems usage.
  • The new TA impacts an eligible population of over 150,000 people living with Type 1 diabetes in England, providing access to HCL systems3.
  • HCL systems powered by Dexcom real-time CGM have been proven to significantly improve outcomes – giving people with diabetes more confidence in their diabetes management4-6, 8-11.
  • The research was conducted by Censuswide with 251 UK healthcare professionals (aged 18+) involved in the care of people with T1 diabetes between 10.10.2023 - 18.10.2023.

New uShip Report: Online Shoppers Banking on Returns This Holiday Season

Retrieved on: 
Tuesday, November 7, 2023

31% of consumers said they’d buy from one retailer over the other if they offer free shipping and returns.

Key Points: 
  • 31% of consumers said they’d buy from one retailer over the other if they offer free shipping and returns.
  • 32% of respondents said they plan to only purchase from retailers who offer free shipping and free returns.
  • “Our Consumer Holiday Shipping Report suggests ‘free returns’ is the new ‘free shipping,’” said Heather Hoover-Salomon, CEO of uShip.
  • One-third (33%) of consumers said delayed shipments represented their biggest pet peeve of the 2022 holiday shopping season.

BRITS PRIORITISING HOLIDAYS DESPITE COST OF LIVING PRESSURES

Retrieved on: 
Wednesday, October 18, 2023

Looking ahead to the next six months, three quarters (75%) of Brits surveyed are planning an overseas trip.

Key Points: 
  • Looking ahead to the next six months, three quarters (75%) of Brits surveyed are planning an overseas trip.
  • 58% of Brits have been on holiday in the past year, with nearly half (47%) opting for a beach break.
  • Nearly a fifth of Brits (16%) admitted they 'live for holidays" while one in four said that needing something to look forward to is their main motivation for booking a trip.
  • 16% are prompted to book after hearing about their friends' holidays, while 15% are inspired by seeing others' holiday experiences in social media.

Survey Reveals That American Women Are Aging Beautifully, Good Hair Days Boost Confidence

Retrieved on: 
Tuesday, October 17, 2023

DARIEN, Conn., Oct. 17, 2023 /PRNewswire/ -- More than three in five women (64%) admit that when compared to their younger years, they feel they're a more confident version of themselves now. According to a survey conducted by OnePoll on behalf of Zotos Professional's leading brand, AGEbeautiful, results revealed that three in five (61%) women surveyed say that they currently have a positive view of aging. The survey focused on attitudes and perceptions of aging, aiming to shed light on the empowerment of individuals embracing their age with confidence.

Key Points: 
  • The survey focused on attitudes and perceptions of aging, aiming to shed light on the empowerment of individuals embracing their age with confidence.
  • The survey is part of a digital campaign from the leading at-home professional hair color brand, aimed to help women look and feel their best.
  • Two-thirds (67%) of women are actively looking for ways to become more confident in certain areas of their lives.
  • This random double-opt-in survey of 2,000 women over the age of 35 was commissioned by AGEbeautiful between August 24 and August 31, 2023.

National Savings Day Survey Finds Americans Are Hopeful Their Saving Habits Will Improve This Year

Retrieved on: 
Thursday, October 12, 2023

NEW YORK, Oct. 12, 2023 /PRNewswire/ -- Amidst ongoing economic uncertainty, most people know they should be saving a portion of their income to cover unexpected expenses, mitigate financial stress and plan for a more secure future. However, according to a new National Savings Day survey released today by Laurel Road, a digital banking platform of KeyBank with specialized offerings for healthcare and business professionals, only 4 in 10 Americans could live off their cash savings for longer than four months.

Key Points: 
  • However, according to a new National Savings Day survey released today by Laurel Road, a digital banking platform of KeyBank with specialized offerings for healthcare and business professionals, only 4 in 10 Americans could live off their cash savings for longer than four months.
  • These emergencies include unexpected debt (16%), rising rent or mortgage payments (16%) and unforeseen medical bills (14%.)
  • Despite most people needing to utilize their savings to cover unexpected expenses, the majority (71%) also noted that they are satisfied with their current balance.
  • Over the last year, survey respondents reported increasing their cash savings accounts by an average of $23,474 and plan to add a similar amount in the next 12 months ($24,520).

Hopeful Homebuyers Turn Relatives Into Roommates to Save Money and Share Childcare

Retrieved on: 
Tuesday, October 10, 2023

SANTA CLARA, Calif., Oct. 10, 2023 /PRNewswire/ -- With fall buying season upon us, would-be homebuyers facing affordability challenges may be turning their parents and extended family into co-buyers or roommates to find a place they can all call home, according to a recent survey from Realtor.com® and Censuswide. Recent return-to-office requirements and high childcare costs may also be driving home shoppers to factor family proximity and support into their purchasing plans, the research shows.

Key Points: 
  • Recent return-to-office requirements and high childcare costs may also be driving home shoppers to factor family proximity and support into their purchasing plans, the research shows.
  • Similarly, one third (32%) of respondents are even cohabitating with other family members to help save enough money to buy a home, including siblings, aunts and uncles, and cousins, and another 24% would consider doing so.
  • In addition to the short-term savings that living with family provides, many are planning to stay close to family even after they've saved up by purchasing a home nearby their relatives.
  • Censuswide abides by and employs members of the Market Research Society which is based on the ESOMAR principles.

Survey Highlights Americans' Reactions to Creepy Crawlers, TruGreen® Reports

Retrieved on: 
Friday, October 6, 2023

MEMPHIS, Tenn., Oct. 6, 2023 /PRNewswire/ -- TruGreen®, the nation's leading lawn care company whose services also include pest control, and OnePoll conducted a survey to understand American homeowners' feelings towards unwanted pests and bugs.

Key Points: 
  • Homeowners' reactions to critters can evoke a strong, vivid emotional response.
  • The likelihood of taking action against creepy crawlers hinges largely on two factors: its appearance and where it is found.
  • This random double-opt-in survey of 2,000 American homeowners/renters with a yard/lawn was commissioned by TruGreen between August 11 and August 14, 2023.
  • For more information about TruGreen, its services, or the new survey, please visit TruGreen.com and follow them on Facebook , Instagram and Twitter .

5WPR Survey Reveals Consumers Are Splurging on Travel and Experiences Again After Years of Saving

Retrieved on: 
Tuesday, October 3, 2023

"With travel heavily influenced by external factors, including rising costs for transportation and airfare, consumers' willingness to splurge isn't enough to ensure a booming year of business, however.

Key Points: 
  • "With travel heavily influenced by external factors, including rising costs for transportation and airfare, consumers' willingness to splurge isn't enough to ensure a booming year of business, however.
  • Word-of-mouth is the top channel consumers report relying on to discover travel destinations (46%), as well as the top channel to further research their desired trip (40%).
  • "Consumers are tapping into more than one channel to discover their next travel destination and curate one-of-a-kind experiences," shared Busch.
  • "Even with reports of consumers prioritizing spending on vacations, there are still challenges faced by destinations and experiences," continued Busch.

KS&R Recognized as 2023 Insights Association Top 25 Market Research Agency

Retrieved on: 
Tuesday, October 3, 2023

SYRACUSE, N.Y., Oct. 3, 2023 /PRNewswire/ -- KS&R , an industry-leading strategic consultancy and marketing research firm, today announced that the firm has once again been recognized as a 2023 Insights Association (IA) Top 25 Market Research Agency.

Key Points: 
  • SYRACUSE, N.Y., Oct. 3, 2023 /PRNewswire/ -- KS&R , an industry-leading strategic consultancy and marketing research firm, today announced that the firm has once again been recognized as a 2023 Insights Association (IA) Top 25 Market Research Agency.
  • The IA Top 50 Report has a nearly fifty-year history and is published by the Insights Association , in partnership with Michigan State University , Outsell, Inc ., and ESOMAR .
  • Included is a list (ranked by 2022 U.S. revenue) of the Top 50 Insights & Analytics companies and a Top 25 list of IA member market research firms.
  • To read the full Insights Association Top 50 Report, please click here .

Consumers Suffer False Declines and Poor Online Shopping Experiences at Alarming Rates, According to New Forter Study

Retrieved on: 
Tuesday, October 3, 2023

NEW YORK, Oct. 3, 2023 /PRNewswire/ -- Forter, the Trust Platform for digital commerce, today published the 2023 Trust Premium Report which explores the relationship between consumer shopping habits and brand trust. The report found alarming rates of false declines, cart abandonment and trust issues heading into the holiday shopping season, based on the feedback of 5,000 survey respondents across the U.S., U.K., Germany, Singapore and China.

Key Points: 
  • Unfortunately, the vast majority of respondents (76%)1 reported having a negative online shopping experience in the past three months.
  • "The Trust Premium represents potentially millions of dollars in revenue uplift for retailers," said Michael Reitblat, chief executive officer and co-founder, Forter.
  • While false declines impacted consumers across all five regions, the U.S. had the highest percentage (56%)2 of false declines in the last 90 days, followed by Singapore at 48%2.
  • Consumers globally dealt with negative shopping experiences – from alarmingly high rates of false declines to lengthy checkout processes.