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Brewing Success: Heineken® Renews Long-Standing Relationship with UEFA Champions League - Marking Over 30 Years Together

Retrieved on:

Tuesday, September 19, 2023

Partnership, Collaboration, Beer, Football, UEFA, UEFA Champions League, Hampden Park, Sport, Amstel, Growth, City, Female, Heineken

AMSTERDAM, Sept. 19, 2023 (GLOBE NEWSWIRE) -- Heineken® is announcing the extension of its sponsorship with the UEFA Champions League, Europe’s premier men’s club football competition, from 2024 through 2027. The extension will take the longstanding partnership to 33 years by the time the deal reaches its conclusion.

Key Points:

To support this drive, Heineken® activated the ‘Cheers To All Fans’ campaign across both UEFA Champions League and UEFA Women’s Champions League competitions from 2022 to 2023.
Heineken® has supported the global growth of the competition for decades through cross-market activations like the ‘UEFA Champions League Trophy Tour presented by Heineken®’.
That’s why we are thrilled to extend our sponsorship of the UEFA Champions League until 2027 as the competition takes on an exciting new format.
Just like football and beer, our collaboration is a perfect match.”
The sponsorship will run alongside the brand’s sponsorship of the UEFA Women’s Champions League and UEFA Women’s EURO.

Eluvio Demonstrates New Live Streaming, FAST, PVOD and Connected TV Experiences at IBC 2023

Retrieved on:

Monday, September 11, 2023

The Eluvio Content Fabric is an open and decentralized, streaming, content distribution, and storage network built for the third generation Internet.

Key Points:

The Eluvio Content Fabric is an open and decentralized, streaming, content distribution, and storage network built for the third generation Internet.
Last year, Eluvio received the prestigious TV Tech "Best of Show" Award at IBC.
"We are bringing radical efficiency, simplicity, performance, and openness to the premium video supply chain," said Michelle Munson, co-founder and CEO of Eluvio.
It is available on web/mobile browsers, and now across all major Connected TV platforms, including Apple TV, Android TV, and Fire TV.

Amstel welcomes new CONMEBOL Libertadores Femenina partnership as it extends its wider CONMEBOL partnership to champion inclusivity in football across South America until 2026

Retrieved on:

Wednesday, January 11, 2023

Amstel’s sponsorship announcement in support of the CONMEBOL Libertadores Femenina is helping drive the global growth and popularity for women’s football shown by record breaking attendance at women’s football matches around the world.

Key Points:

Amstel’s sponsorship announcement in support of the CONMEBOL Libertadores Femenina is helping drive the global growth and popularity for women’s football shown by record breaking attendance at women’s football matches around the world.
The brand has been partnered with CONMEBOL since 2017 and has been using this platform to celebrate inclusivity and welcomeness across the region.
As part of the renewed CONMEBOL Libertadores and new CONMEBOL Libertadores Femenina partnership, Amstel will be proudly selecting and awarding the women’s club tournaments’ ‘Most Socially Impactful Player’ with CONMEBOL.
The sponsorship extension applies to CONMEBOL Libertadores, CONMEBOL Libertadores Femenina, CONMEBOL Sudamericana and CONMEBOL Recopa Sudamericana, all from 2023 to 2026.

PayRetailers on Their Way to Winning the CONMEBOL South American Cup, a Second Year in a Row

Retrieved on:

Tuesday, February 22, 2022

In 2022 PayRetailers continues to reaffirm its presence in the Latin American game as Official Sponsor of CONMEBOL South America for the second consecutive year, consolidating its leadership in cross-border payment processing in the region.

Key Points:

In 2022 PayRetailers continues to reaffirm its presence in the Latin American game as Official Sponsor of CONMEBOL South America for the second consecutive year, consolidating its leadership in cross-border payment processing in the region.
Some are more advanced than others in terms of technology, while others are still taking small yet firm steps in this direction.
Throughout 2022, PayRetailers will continue leveraging its luxury brand presence by promoting its image in football stadiums, activations, CONMEBOL South America live broadcasts and digital assets.
At the same time, enabling consumers to access their preferred payment systems to purchase products or services they want through online commerce.

Amstel ULTRA® Launches “Choose Your Way to Live” Campaign with Tennis Legend Rafa Nadal

Retrieved on:

Friday, May 21, 2021

Geography of Amsterdam, XC2, Amstel Brewery, Amstel, Geography of the Netherlands, Provinces of the Netherlands

b'AMSTERDAM, May 21, 2021 (GLOBE NEWSWIRE) -- Today, Amstel ULTRA\xc2\xae, the premium low-carb, low-calorie light beer, is launching a new global campaign with tennis legend, Rafa Nadal, titled \xe2\x80\x98Choose Your Way to Live\xe2\x80\x99.

Key Points:

b'AMSTERDAM, May 21, 2021 (GLOBE NEWSWIRE) -- Today, Amstel ULTRA\xc2\xae, the premium low-carb, low-calorie light beer, is launching a new global campaign with tennis legend, Rafa Nadal, titled \xe2\x80\x98Choose Your Way to Live\xe2\x80\x99.
With Amstel ULTRA\xc2\xae and Amstel 0.0, we aim to empower everybody to be able to live a balanced and active lifestyle, without the need to compromise on taste or quality.
Over the next three years, Nadal will feature in Amstel ULTRA\xc2\xae and Amstel 0.0 TV spots, digital and out of home advertising.\nThis is the latest activity from the partnership announced in April, in which Rafa Nadal will be the face of a number of Amstel\xe2\x80\x99s low & no alcohol beverages including Amstel ULTRA\xc2\xae, Amstel 0.0.
Amstel ULTRA\xc2\xae Seltzer and Amstel Malta ULTRA\xc2\xae.\nIn 1870, Amstel was founded by two friends and entrepreneurs in Amsterdam and is named after the river Amstel, which flows through the city.