Retailers With the Highest Identification Rates See 53% Higher Repeat Purchase Rates Finds New Report from Bluecore
While every vertical has unique trends, Bluecore finds that across the board, retailers focused on the metrics and best practices that drive customer movement have higher performance across the customer lifecycle.
- While every vertical has unique trends, Bluecore finds that across the board, retailers focused on the metrics and best practices that drive customer movement have higher performance across the customer lifecycle.
- Retailers with average ID rates above 40% saw repeat purchase rates that were 53% higher than the average.
- At the same time, retailers with ID rates below 10% saw repeat purchase rates that were 33% lower than the average.
- Our philosophy and practice of ‘customer movement’ is founded on customer centricity, which the data shows drives higher purchase rates, retention rates and revenue,” said Jason Grunberg, CMO at Bluecore.