BODYARMOR DOUBLES DOWN ON RAPID REHYDRATION CATEGORY WITH LAUNCH OF BODYARMOR FLASH I.V. HYDRATION BOOSTERS
WHITESTONE, N.Y., Sept. 26, 2023 /PRNewswire/ -- BODYARMOR Sports Nutrition today announced the launch of their latest innovation, BODYARMOR Flash I.V. Hydration Boosters. The announcement comes on the heels of the brand's initial entrance into the rapid rehydration category with Flash I.V. ready to drink. This is BODYARMOR's first foray into hydration boosters via single-serve powder stick form.
- WHITESTONE, N.Y., Sept. 26, 2023 /PRNewswire/ -- BODYARMOR Sports Nutrition today announced the launch of their latest innovation, BODYARMOR Flash I.V.
- The announcement comes on the heels of the brand's initial entrance into the rapid rehydration category with Flash I.V.
- "We've seen how prominent hydration boosters have become within the beverage space, so we couldn't be more excited to get our BODYARMOR Flash I.V.
- And following that in June, BODYARMOR Sports Nutrition launched their first new product offering in more than two years with their new ready-to-drink rapid rehydration beverage, BODYARMOR Flash I.V.