World cup

• MatSing , the pioneer and innovator of high-capacity lens antennas, today announced their support of the Accor Stadium in Sydney’s Olympic Park, one of the venues of the recently concluded Women World Cup.
• Integrated with the new distributed antenna system (DAS), MatSing’s lens antennas provided reliable and advanced cellular connectivity for Optus spectators attending the sporting event while enjoying festivities at the venue.
• The network includes 14 MatSing MS-MBA-4.4.2-F2-H2-L2 lens antennas covering the field and lower seating areas.
• “There is a need for increased connectivity in today’s world of sports and entertainment, and our lens antennas are proven to deliver industry-leading high-capacity connectivity,” said Bo Larsson, CEO of MatSing.

• The Western Union Company (NYSE: WU) today released its 2022 Environmental, Social and Governance (ESG) Report, spotlighting the Company’s ongoing commitment to advance its ‘Evolve 2025’ strategy and actions aligned with its key ESG priorities.
• View the full release here: https://www.businesswire.com/news/home/20230822408615/en/
  Western Union 2022 ESG Report (Photo: Business Wire)
  “What drives the most successful businesses is a strong sense of purpose,” said Devin McGranahan, Chief Executive Officer.
• “Western Union’s ESG progress is one important measure of how we are creating positive change in the lives of the people and communities we serve.
• The Company also continued to receive national and global recognitions for its ESG efforts in 2022, including:
  Great Place to Work Certified (Costa Rica, India)
  For more information and additional details related to our 2022 progress, and to download Western Union’s 2022 Environmental, Social and Governance (ESG) Report, click here .

• SANDTON, South Africa and JOHANNESBURG, Aug. 22, 2023 /PRNewswire/ -- The Argentina Football Association (AFA) and International licensed forex broker XTrend today announced their sponsorship agreement for the Argentine National Team.
• This agreement will allow XTREND to promote and become a regional sponsor for the Argentine National Team.
• After years of support for the Argentine National Team, AFA has driven diverse brand expansion programs to engine the commercial and attractiveness of the National Football Team.
• Claudio Fabian Tapia, President of AFA, said: "The Argentina National Team has felt the strength and support of the Asian community throughout the World Cup, and we are very glad to have XTREND being our regional sponsor of the Argentine Football Association.

• The Women’s World Cup has also delivered an estimated A$7.6 billion boost to the Australian economy.
• But, as anyone in and around women’s football knows, the Women’s World Cup needs to be more than a four-week football festival.
• It needs to move the dial on the treatment of, and investment in, women’s sport, including with the following big-ticket items.

1. Celebrate and extend the cultural shift

• Encouraging and continuing this cultural shift will be equally, if not more, game-changing.
• We must cement such a shift with good policy and investment to promote further inclusion.

2. Acknowledge no single event can fix everything

• No single sport event can neatly address all gender equality issues (we’ve heard such optimism and hype around women’s sport and its gender-equality-advancing ability before).
• So while it’s important to celebrate the wins, it’s equally important to recognise the tournament isn’t the endgame but an important next step.

3. Use the data to align value with investment

• Until recently, the absence of investment in women’s football and the failure to broadcast matches meant the resulting data have only ever shown us what women’s football is not.
• That lack of data is also why broadcasters were able to lowball FIFA when it was trying to sell the 2023 Women’s World Cup broadcast rights.

4. Invest in gender-specific research and gear

• Oft-cited research confirms women are up to eight times more likely to suffer ACL injuries than men.
• But there remains little women-specific research into ACL injury causes, much less prevention.
• This is symptomatic of wider issues around research overlooking women.
• If ever there were something that summed up how women’s football simultaneously excels while being thwarted, this is it.

5. Appoint women to senior positions, but avoid the 'glass cliff’

• This tournament needs to open the door for women to be making decisions for women’s sport.
• We need to steer clear of the “glass cliff” phenomenon – where women are awarded senior positions only during tumult and the men who usually hold those roles are abandoning ship.

6. Pay them properly

• But there remains one key missing element for them, as it is for all women’s sports: pay and prize money commensurate with their contributions and talent.
• The latter won the netball World Cup last week but received no pay and no bonuses for their efforts.
• However, FIFA Women’s World Cup prize money, still a fraction of the men’s prize money, remains the elephant in the room.

7. ‘Correct the internet’

• This has happened across many domains, including women’s football.
• For example, often the historical record has seen football records such as the world’s leading international goalscorer misattributed to men.