Smartwool

REI Co-op Cyber Week Sale and holiday deals makes gift giving easy for everyone on the list

Retrieved on: 
Monday, November 27, 2023
Diamond, REI, Sale, Pet, Mountain Equipment Co-op, Garmin, Camping, The, Smartwool, Altra, Running, Weather, The North Face, Outdoor Research, Travel, Hydro Flask, Friends, Marmot, Skiing, La Sportiva, Salomon, Cyber Monday, Clearance, KEEN, Saucony, Sports equipment, Publishing, Tourism, Columbia, Gerber

SEATTLE, Nov. 27, 2023 /PRNewswire/ -- Share the love of the outdoors with friends and loved ones. No matter the weather, REI Co-op has all the best gift options for hiking, running, skiing, camping, cycling, paddling, or walking adventures. With an easy-to-navigate online gift guide, to special deals running through the month on gear, apparel and outings, REI has hundreds of ideas to help outfit anyone on the list. 

Key Points: 
  • No matter the weather, REI Co-op has all the best gift options for hiking, running, skiing, camping, cycling, paddling, or walking adventures.
  • With an easy-to-navigate online gift guide, to special deals running through the month on gear, apparel and outings, REI has hundreds of ideas to help outfit anyone on the list.
  • Current deals for select items will end after Cyber Monday on Nov. 27, while other deals will continue to run through Dec. 4.
  • Following the co-op's cyber week sale, stay tuned for more incredible holiday deals in mid-December and take advantage of continued great deals – some just for REI members.

Wildwood Ventures Expands Operations

Retrieved on: 
Thursday, August 17, 2023
Icebreaker, Smartwool, Partner (business rank), VF Corporation, Organization, The North Face, Supreme, Out, Traction, Partner, Investment, Altra, Inside Out & Back Again, Dickies, Ecosystem, Cryptocurrency, Retail, Wildwood, Vans

DENVER, Aug. 17, 2023 /PRNewswire-PRWeb/ -- Wildwood Ventures, a venture studio and early stage investor at the intersection of the outdoor and wellness economies, is pleased to announce several areas of expansion within the organization including its advisory board, a new and innovative start-up within its studio and a pitch competition designed to attract new organizations to work within its portfolio. Wildwood is backed by VF Corporation, one of the world's leading owners of outdoor and active brands such as The North Face, Vans, and Timberland.

Key Points: 
  • Wildwood is backed by VF Corporation, one of the world's leading owners of outdoor and active brands such as The North Face, Vans, and Timberland.
  • "Wildwood Ventures is thrilled to announce our rapid progress across many elements of our organization," said David Wagner, Founder and Managing Partner.
  • Wildwood launched with three early-stage companies, including Out & Back , Kinsa Active , and Roots.
  • For more information on Wildwood Ventures: https://wildwood.vc/

EMS® to Participate in Smartwool's Second Cut Project - Program Aimed at Lessening Material Waste

Retrieved on: 
Tuesday, April 18, 2023
Merchandising, Mountain Sports, EMS, LOS, Partnership, Eastern Mountain Sports, Collection, Second, Tourism, Smartwool

LOS ANGELES, April 17, 2023 /PRNewswire-PRWeb/ -- Eastern Mountain Sports will be a participating retailer in Smartwool's Second Cut™ Project, a sock give-back initiative to promote retail circularity, for the month of April. The program, timed around Earth Day, aims to lessen material waste impact. From April 1st to April 30th, collection points at EMS store locations will be available for customers to donate used, clean socks (of all brand names) to then be recycled into new products through a partnership with Material Return™. This will be Eastern Mountain Sports' second year as a participating partner.

Key Points: 
  • The program, timed around Earth Day, aims to lessen material waste impact.
  • LOS ANGELES, April 17, 2023 /PRNewswire-PRWeb/ -- Eastern Mountain Sports will be a participating retailer in Smartwool's Second Cut™ Project, a sock give-back initiative to promote retail circularity, for the month of April.
  • The program, timed around Earth Day, aims to lessen material waste impact.
  • "I am immensely proud to partner with Smartwool on their Second Cut Program once again this year," says Kerry Muricchio, Vice President of Merchandising at EMS.

This Week in Consumer News: 14 Stories You Need to See

Retrieved on: 
Friday, April 14, 2023
Database, JOY, PR Newswire, Smartwool, Research, Related, News, Second, Subject-matter expert, Geography, Sports equipment, Publishing

NEW YORK, April 14, 2023 /PRNewswire/ -- With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help journalists covering the consumer and retail industries stay on top of the week's most newsworthy and popular releases, here's a roundup of stories from the week that shouldn't be missed.

Key Points: 
  • The Second Cut™ sock highlights Smartwool's shift toward a circular business model, which involves collecting and repurposing materials for deconstruction and reuse.
  • In addition to these popular releases, quarterly results for JOY GROUP crossed the wire this week.
  • Subject Matter Experts: Access ProfNet , a database of industry experts to connect with as sources or for quotes in your articles.
  • Related Resources: Read and subscribe to our journalist- and blogger-focused blog, Beyond Bylines , for media news roundups, writing tips, upcoming events, and more.

Smartwool Launches Second Cut™ Hike Sock, a Sock Made from Your Old Socks

Retrieved on: 
Monday, April 10, 2023
Partnership, Bed, New product development, Smartwool, Recycling, United States Environmental Protection Agency, EPA, Textile, Second, Sports equipment

DENVER, April 10, 2023 /PRNewswire/ -- Smartwool, a manufacturer of Merino wool apparel for active living, announces the release of its first circular sock — the Second Cut™ Hike Sock. This sock delivers the same iconic comfort and performance of the brand's Original Classic Hike Sock, but is made with repurposed yarn from Smartwool's Second Cut™ sock takeback program that launched in 2021. The Second Cut™ sock highlights Smartwool's shift toward a circular business model, which involves collecting and repurposing materials for deconstruction and reuse.

Key Points: 
  • DENVER, April 10, 2023 /PRNewswire/ -- Smartwool, a manufacturer of Merino wool apparel for active living, announces the release of its first circular sock — the Second Cut™ Hike Sock.
  • This sock delivers the same iconic comfort and performance of the brand's Original Classic Hike Sock, but is made with repurposed yarn from Smartwool's Second Cut™ sock takeback program that launched in 2021.
  • The Second Cut™ sock highlights Smartwool's shift toward a circular business model, which involves collecting and repurposing materials for deconstruction and reuse.
  • Through the Second Cut™ program, consumers can recycle any sock brand, color, size, and material, but only material from donated Smartwool® socks was used to create the Second Cut™ sock.

ZQRX and Land to Market Announce Strategic Partnership to Accelerate Regenerative Agriculture

Retrieved on: 
Thursday, June 23, 2022
VF, Industry, Senior, Animal, VF Corporation, Allan Savory, Weather, View, Performance indicator, Biodiversity, CEO, Adoption, Supply, Ecosystem, Farmer, Smartwool, ZQ, Partnership, Multimedia, Organization, Element, Climate, Agriculture, Wool, Land

CHRISTCHURCH, New Zealand, June 23, 2022 /PRNewswire/ -- The New Zealand Merino Company's regenerative wool platform, ZQRX , and Savory Institute's Land to Market Program are proud to announce a strategic partnership between the organizations.

Key Points: 
  • CHRISTCHURCH, New Zealand, June 23, 2022 /PRNewswire/ -- The New Zealand Merino Company's regenerative wool platform, ZQRX , and Savory Institute's Land to Market Program are proud to announce a strategic partnership between the organizations.
  • At the core of ZQRX is the belief that regenerative agriculture is a journey of continuous improvement across the entire ecosystem - inclusive of environmental, social, and animal welfare outcomes.
  • "This partnership between Land to Market and The New Zealand Merino Company will accelerate the use of regeneratively grown materials for the fashion industry," said Megan Meiklejohn, Senior Vice President of Supply Chain Innovation at Land to Market.
  • As two outcome-driven organizations with like-minded objectives, ZQRX and Land to Market's partnership was a natural next step towards accelerating the adoption of regenerative management.

REI Co-op broadens its selection of running gear and expertise to help more people get outside

Retrieved on: 
Thursday, April 14, 2022
IDEA Health and Fitness Association, Sport, Athlete, Travel, The Co-operative Group, ASFA, COVID-19, Weather, Element, Sports in the United States, Cooperative, Running, Camping, Ukactive, District, Pacific Islander, Salomon, REI, Goal, Shoe, Love, SFIA, Smartwool, The, Multimedia, Recreational Equipment, Inc., Retail, Fashion, New Balance

SEATTLE, April 14, 2022 /PRNewswire/ -- REI Co-op, a leading resource and national retailer for running, is amplifying its commitment to the sport by continuing to invest in a multi-year strategy that builds upon recent category growth. Customer demand for running and fitness products has doubled since the height of the COVID-19 pandemic. REI is meeting this demand by broadening its product assortment of the most sought-after running gear, evolving in-store experiences, deepening training for retail product experts, and expanding national and local partnerships to help more customers turn to the co-up for their running needs.

Key Points: 
  • With its long history of helping people get outside, REI is poised to help runners of all skill levels confidently run outside on any surface, through the woods, in the desert, on the trail or in the city.
  • The co-op is growing its already broad assortment of technical running gear to help runners feel supported for extended durations and through any weather condition on either pavement or gravel.
  • The co-op is piloting new store layouts and deepening staff training to serve as inspiration hubs for all running gear and equipment needs.
  • If you can't visit a store, you can shop at REI.com , REI Outlet or the REI shopping app .

Smartwool Announces Goal to Collect and Recycle 400K Socks

Retrieved on: 
Tuesday, April 5, 2022
VF Corporation, Life, Social impact, Multimedia, Recycling, Clothing, Environment, Habit, LLC, Industrial Common Ownership Movement, Natural Resources, Sustainability, Water, Partnership, Wool, Smartwool

This April Smartwool wants to educate and encourage people to adopt better recycling habits, by sending in their old socks to participate in the Second Cut Project.

Key Points: 
  • This April Smartwool wants to educate and encourage people to adopt better recycling habits, by sending in their old socks to participate in the Second Cut Project.
  • The goal to collect 400,000 socks this year will help Smartwool create recycled yarn to use in future circular products.
  • Participants can also send in any brand of old socks for recycling by selecting a free mail-in bag on Smartwool.com.
  • For information on the full range of Smartwool products or to find a dealer near you, please visit www.Smartwool.com .

ZQRX Announces Exponential Growth As They Drive Forward the Sustainable Fashion Landscape

Retrieved on: 
Tuesday, January 25, 2022
Sustainability, ESG, Face, Name, Carbon, Merino, Wool, Science, Partnership, Growth, Farm, Soil, CEO, Solution, Farmer, NZM, View, Industry, Smartwool, Ecosystem, Goal, Animal, Program, Multimedia, Climate change, Compliance, Organization, Transport, Renewable energy, Lithium

We look forward to expanding the tools that we offer to our growers, brand partners, and consumers, as we advance our strides towards a more sustainable future."

Key Points: 
  • We look forward to expanding the tools that we offer to our growers, brand partners, and consumers, as we advance our strides towards a more sustainable future."
  • We're proud to be founding members of ZQRX, and look forward to a future where we're harnessing the power of nature to actually heal nature."
  • We're proud to activate this belief by being a champion and thought leader for The New Zealand Merino Company's ZQRX platform.
  • It requires a collaborative approach from our ZQRX Wool Growers, ZQRX Brands, and the consumers who choose ZQRX products.

Smartwool Chooses Channel Signal to Get Closer to the Consumer

Retrieved on: 
Wednesday, October 13, 2021
Internet, PARK, LLC, QA, Review, Channel, VF Corporation, Amazon, Life, Smartwool, Ecosystem, GLOBE, Common-channel signaling, Retail, Online shopping

Channel Signal is helping Smartwool systematically monitor, measure, and understand its online consumer product reviews to institute a robust consumer feedback loop to inform its business and ultimately provide the best product experience possible for customers.

Key Points: 
  • Channel Signal is helping Smartwool systematically monitor, measure, and understand its online consumer product reviews to institute a robust consumer feedback loop to inform its business and ultimately provide the best product experience possible for customers.
  • Smartwool recognized Channel Signals unique ability to not only aggregate product reviews from across the internet (Amazon, major retailers, etc.)
  • Next, using enhanced analytics, Channel Signal equips Smartwool to better understand and address the needs of its customers to drive product development and brand growth.
  • As an enterprise-level independent aggregator and verifier of online product reviews, Channel Signal collects, cleans, and validates reviews from a brands entire review ecosystem.