NERDS

Weekly Recap: 13 Press Releases You Might Have Missed

Retrieved on: 
Friday, February 9, 2024
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NEW YORK, Feb. 9, 2024 /PRNewswire/ -- With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help journalists and consumers stay on top of the week's most newsworthy and popular releases, here's a recap of some major stories from the week that shouldn't be missed.

Key Points: 
  • NEW YORK, Feb. 9, 2024 /PRNewswire/ -- With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire.
  • To help journalists and consumers stay on top of the week's most newsworthy and popular releases, here's a recap of some major stories from the week that shouldn't be missed.
  • From the commercials to the food and beyond, catch up on all the Big Game press releases from PR Newswire before kickoff on Sunday.
  • These are just a few of the recent press releases that consumers and the media should know about.

NERDS® Makes Bold Big Game Ad Debut Introducing New NERDS Gummy Clusters-inspired Character for First Time

Retrieved on: 
Tuesday, February 6, 2024
Addison's disease, History, Candy, Personality, Atmosphere, Big Game, Love, Flashdance, Culture, NERDS, Video game

CHICAGO, Feb. 6, 2024 /PRNewswire/ -- NERDS® is making its bold debut on the world's biggest advertising stage for the first time in its 40-year history, which is also a first for Ferrara. Today, the brand is revealing its Big Game ad early and introducing NERDS Gummy, a new character made in the likeness of the fan-favorite NERDS Gummy Clusters – an unexpected, one-of-a-kind product combination of CRUNCHY and GUMMY packed in every bite. The 30-second spot is expected to air in the second quarter of the Big Game and is meant to encourage fans to 'unleash their senses' with multisensorial NERDS candy.

Key Points: 
  • Today, the brand is revealing its Big Game ad early and introducing NERDS Gummy, a new character made in the likeness of the fan-favorite NERDS Gummy Clusters – an unexpected, one-of-a-kind product combination of CRUNCHY and GUMMY packed in every bite.
  • We then see the NERDS Gummy combine with the original NERDS characters to create the NERDS Gummy Cluster.
  • Activating at the Big Game is the biggest investment in NERDS' and Ferrara's history – with the strategy of introducing NERDS Gummy Clusters at an iconic American cultural event that attracts high viewership.
  • With the new NERDS Gummy character, NERDS created an endearing figure, meant to serve as a contrast, but also the perfect companion to the NERDS characters.

Ferrara Candy Sweetens Social Customer Service with Sprinklr

Retrieved on: 
Thursday, January 12, 2023
Technology, Mobile, Wireless, Finance, Public Relations, Investor Relations, Marketing, Communications, Professional Services, Software, Social Media, Content, Social media, Ferrara Candy Company, Ferrara, CXM, NYSE, Love, Social engagement, Candy, SweeTarts, NERDS, Sales, Marketing, Media

With this system, it wasn’t easy for the company to create consistent, brand-approved social content, track social customer service goals and connect social customer service to sales opportunities.

Key Points: 
  • With this system, it wasn’t easy for the company to create consistent, brand-approved social content, track social customer service goals and connect social customer service to sales opportunities.
  • A customer since 2019, Ferrara is using Sprinklr’s Unified-CXM platform to:
    Improve the efficiency of its social customer service agents by tracking/setting goals and seeing progress in real time.
  • “We were looking for a unified customer experience platform that would help us manage our end-to-end brand experience on social media, including customer service and proactive customer engagement.
  • “We’re looking forward to continuing to help Ferrara drive efficient social customer service and engagement while making sweet snackers happier.”

Macklemore and Babs from Brunch with Babs Make Moments Sweeter with BRACH'S® Candy Canes, "Swapping" their Favorite Holiday Traditions and Revealing New Holiday Candy Lineup on Instagram Live

Retrieved on: 
Monday, December 5, 2022
Diamond, Can't Hold Us, Christmas, NLE, Ferrara, R, SweeTarts, Marmalade, BEN, Old Days, Friends, Independent Albums, Ferrara Candy Company, Candy, NERDS, Brach, Heist, GRAMMY, Gingerbread house, History, Particle-size distribution, Holiday, Marketing, Candy cane, The Good Old Days, CHANT, This Unruly Mess I've Made, Trolli, NLE Choppa, Black Forest, Billboard, Ferrero SpA, GEMINI, Macklemore

CHICAGO, Dec. 5, 2022 /PRNewswire/ -- 'Twas the night of BRACH'S Sweetness Swap and followers were "hooked," Babs made a Gingerbread House while Macklemore cooked, an evening of sweet moments with traditions old and new, classic Candy Canes and new treats, too!

Key Points: 
  • The internet's favorite holiday-loving grandma known for sharing motherly advice and life hacks Barbara "Babs" Costello from Brunch with Babs "spiced" up Macklemore's Gingerbread House tradition.
  • BRACH'S Sweetness Swap is an easy and meaningful way to make moments sweeter this season, bringing generations together to create new memories.
  • In the spirit of combining what has been beloved for decades with something brand-new, Babs from Brunch with Babs and Macklemore also revealed the release of BRACH'S latest, limited-edition holiday candy innovationsduring their Live.
  • BRACH'S Holiday Lights: Jelly candies shaped like holiday lights in refreshing lemon, blue raspberry, lime and cherry flavor-assorted bags.

BRACH'S® Sweetness Swap - Starring Macklemore and Babs from Brunch with Babs - Brings Generations Together with First-Ever Holiday Tradition Exchange

Retrieved on: 
Friday, November 18, 2022
Candy, Generation Z, Family, Particle-size distribution, Gen, Heart, NERDS, Friends, Eating, Ferrara, Trolli, White elephant, Holiday, Generation X, Ferrara Candy Company, GRAMMY, EST, Holiday Baking Championship, Ferrero SpA, Brach, Boomer, SweeTarts, Black Forest, Life, Candy cane, Grandparent, Ice cream, Millennials, Toy, Auction, Macklemore

CHICAGO, Nov. 18, 2022 /PRNewswire/ -- BRACH'S, Macklemore and Babs from Brunch with Babs? It's a multi-generational holiday collab that's "mint" to be!

Key Points: 
  • "I'm excited to partner with BRACH'S and Babs from Brunch with Babs to pass along some holiday spirit and share a couple of our favorite traditions."
  • After Macklemore and Babs from Brunch with Babs initiate the swap, fans nationwide will be invited to participate by submitting their own holiday traditions at BRACHS.com/SweetnessSwap in exchange for a new (well, new to them!)
  • I can't wait to trade holiday traditions with Macklemore to see how his family celebrates and have him (and you!)
  • Companions for Holiday Traditions:About six in ten adults surveyed enjoy holiday traditions with children (63%) and a spouse/partner (59%).

Candy Corn Fanatic Michelle Williams Drops New Song Professing her Love for BRACH'S® Halloween Staple

Retrieved on: 
Thursday, September 8, 2022
Condition, NERDS, Friends, Ferrara Candy Company, Ferrara, Ferrero SpA, SweeTarts, Mark (given name), Halloween, Instagram, Candy corn, Candy, Twitter, Facebook, Anthem, NEC, Black Forest, Industry, Trolli, Love

CHICAGO, Sept. 8, 2022 /PRNewswire/ -- For decades, a debate spicier than any pumpkin latte has marked the official start of spooky szn…are you #TeamCandyCorn?

Key Points: 
  • We know you're already hungry for Halloween vibes so BRACH'S, America's #1 Candy Corn brand, is kicking off the season by teaming up with its #1 fan, Michelle Williams, to rally candy corn lovers with a new song about the highly debated treat.
  • The anthem, entitled "Candy Corn Love," dropped this morning here , paying homage to the Halloween staple through lyrics that nod to Michelle's love for BRACH'S Candy Corn and rally the rest of #TeamCandyCorn to proudly sing along.
  • Halloween is my favorite time of the year and when I see their candy corn back on shelves, I know it is finally time to celebrate," said Williams.
  • That is enough product to circle the Earth over five times end-to-end, so the candy corn love is strong!

It's National Tell a Joke Day! And Laffy Taffy® is Partnering with T-Pain to Print Your Jokes on Their Iconic (W)rappers

Retrieved on: 
Tuesday, August 16, 2022
Laff, Condition, Stephen Colbert at the 2006 White House Correspondents' Dinner, Writer's block, Non-fungible token, KIT, Industry, Ferrara, Joke, Blue Raspberry, Nappy Boy Entertainment, LOL, Creativity, Black Forest, ALL, History, Human, Seumas McNally Grand Prize, Trolli, Instagram, Taste, Ferrara Candy Company, Family, TikTok, Candy, White, Retirement, Biting, Prize, NERDS, SweeTarts, Zanies Comedy Club, Music, GRAMMY, Humour, Laffy, Culture, LAFF, Friends, Masked Singer, Ferrero SpA, FOX, Entertainment, Laffy Taffy, Granny, T-Pain

CHICAGO, Aug. 16, 2022 /PRNewswire/ -- They may be your jokes, but it's Laffy Taffy's (w)rapper…and after rapping 15 original one-liners into official retirement, T-Pain will help select the next generation of "dad jokes" to be printed on the fruity, chewy candy packaging.

Key Points: 
  • Kicking off today, AKA National Tell a Joke Day, the beloved candy brand is hosting its first joke-writing contest in decades, dubbed "Your Jokes, Our (W)rapper."
  • Winners will also receive a custom bag of Laffy Taffy mini bars exclusively featuring their one-liners to "Pass the Laff" to friends and family.
  • To help prevent writer's block, Laffy Taffy will offer inspiration by sharing some of their existing jokes on the website.
  • Laffy Taffy's portfolio of products include their classic mini bars, Stretchy and Tangy bars, Laffy Taffy Ropes and LAFF BITES.

Trolli® Sour Brite® Crawlers Take on an Alternate Universe with Exclusive Rick and Morty Collector Series

Retrieved on: 
Tuesday, August 9, 2022
DC, Love, WBCP, Industry, HBO Max, Warner Bros., Wizarding World, Ferrara, Duke of Connaught and Strathearn, Cartoon Network, Warner, Cartoon, Adult Swim, Black Forest, Marketing, Trolli, Taste, Ferrara Candy Company, Candy, Warner Bros. Global Brands and Franchises, Firefly Lane, Partnership, Adult, Final good, NERDS, Community, SweeTarts, Organization, Humour, Amazon, Ferrero SpA, Publishing, Saturday Night Live, Gopuff, Music

CHICAGO, Aug. 9, 2022 /PRNewswire/ -- Boom! Big Reveal! Gummi worm fans can soon get a taste of Rick and Morty's multi-dimensional universe as Trolli, alongside Warner Bros. Consumer Products, introduces an exclusive collector pack series of Sour Brite Crawlers inspired by Adult Swim's hit animated series.

Key Points: 
  • Gummi worm fans can soon get a taste of Rick and Morty's multi-dimensional universe as Trolli, alongside Warner Bros. Consumer Products, introduces an exclusive collector pack series of Sour Brite Crawlers inspired by Adult Swim's hit animated series.
  • The out-of-this-worldcollab offers the signature dual-colored sour gummi wormsTrolli fans know and love, with limited-edition packaging featuring the Rick and Morty characters they can't get enough of.
  • The Rick and Morty Trolli Sour Brite Crawlers come in three delicious flavors including Original Mix, Very Berry and Fruit Punch.
  • Fans can snag an original sticker sheet featuring their favorite eccentric Rick and Morty characters and Trolli sour gummi worms by purchasing an 8-count variety pack.

Laffy Taffy® Retiring Iconic "Original Jokes" and Turning Them into Exclusive NFTs for Fan Giveaway

Retrieved on: 
Wednesday, July 13, 2022
Trolli, Laffy Taffy, Ferrara Candy Company, Candy, Non-fungible token, Kalyanam Conditions Apply, LOL, Ferrero SpA, History, Biting, Love, Instagram, Ferrara, Black Forest, LAFF, Laffy, NFT, Collection, NERDS, Tea, Blue Raspberry, Industry, TikTok, SweeTarts, Amusement arcade

CHICAGO, July 13, 2022 /PRNewswire/ -- Laffy Taffy®, the popular candy brand known for its delicious fruity, chewy candy, has been famously sharing hilarious 'dad jokes' on every wrapper since the 1980s, featuring some of the most iconic puns in joke-telling history. But today, Laffy Taffy announces it will retire 15 of its most beloved "original jokes" for the first time ever and venture into the innovative world of non-fungible tokens (NFTs) with the launch of its "Laffy Taffy Original Jokes" collection, providing fans a chance to own a digital asset featuring Laffy Taffy history through a hilariously fun giveaway. But don't worry, "laffs" are here to stay. Aside from the 15 jokes retiring, the other one-liners fans know and love will continue to appear on Laffy Taffy wrappers.

Key Points: 
  • Aside from the 15 jokes retiring, the other one-liners fans know and love will continue to appear on Laffy Taffy wrappers.
  • The "Laffy Taffy Original Jokes" NFT collection launches Wednesday, July 20 at 12 p.m.
  • Laffy Taffy's portfolio of products include their classic mini bars, Stretchy and Tangy bars, Laffy Taffy Ropes and LAFF BITES.
  • Laffy Taffy classic candy is available in fan favorite fruit flavors including Cherry, Strawberry, Grape, Watermelon, Sour Apple, Banana,Sparkle Cherry,and Blue Raspberry.

Black Forest® Gummies and Fruit Snacks Auctions off Art Painted by Trees

Retrieved on: 
Tuesday, June 21, 2022
Snack, Industry, Fremont–Winema National Forest, Painting, U.S. Forest Service airtanker scandal, Learning, National Forest Foundation, Angeles National Forest, Fruit, SweeTarts, Black Forest, National Forest, Wildfire, CEO, Boise National Forest, Ferrara, NERDS, EST, Sierra National Forest, Forest, Candy, Trolli, NFF, Sale, The Non-GMO Project, Tree, Partnership, Ferrero SpA, Instagram, USDA, Collection, EBay, Nature, TikTok, Life, Fruit snack, Ferrara Candy Company, Silviculture

CHICAGO, June 21, 2022 /PRNewswire/ -- In 2020, Black Forest committed to planting 1.5-million trees by 2022 in partnership with the National Forest Foundation, an effort underscoring its dedication to preserving America's forests for future generations. And today, in celebration of reaching that milestone, the brand behind numerous fan-favorite gummies and fruit snacks made with real fruit juice is auctioning off a new art collection painted by those trees with "A Brush with Nature" by Black Forest.

Key Points: 
  • In celebration of planting 1.5-million trees with the National Forest Foundation, Black Forest Gummies and Fruit Snacks, made with real fruit juice, unveils "A Brush with Nature" art collection
    CHICAGO, June 21, 2022 /PRNewswire/ -- In 2020, Black Forest committed to planting 1.5-million trees by 2022 in partnership with the National Forest Foundation, an effort underscoring its dedication to preserving America's forests for future generations.
  • And today, in celebration of reaching that milestone, the brand behind numerous fan-favorite gummies and fruit snacks made with real fruit juice is auctioning off a new art collection painted by those trees with "A Brush with Nature" by Black Forest.
  • The "A Brush with Nature" by Black Forest Gummies and Fruit Snacks auction will be live until Tuesday, June 28 at 8:00 a.m. EST.
  • Black Forest is one of the few confectionary brands that offers both conventional and USDA-Certified organic gummies and fruit snacks.