MRC Data

Soundtrack Your Brand 2022 Year in Review Reveals Top Music Streamed by Businesses

Retrieved on: 
Wednesday, January 11, 2023

LOS ANGELES and STOCKHOLM, Jan. 11, 2023 /PRNewswire/ -- Soundtrack Your Brand, the leading global music streaming service for businesses, today released its 2022 music data and year in review trends, detailing the top played genres, artists and playlists in retail shops, restaurants, bars, coffee shops, hotels, spas, airports, offices and more via the company's unique on-demand music library of more than 90 million tracks cleared for commercial use.

Key Points: 
  • "Soundtrack Your Brand's end of the year data report reveals key trends," Soundtrack Your Brand's CEO Ola Sars said.
  • Not surprisingly, music usage for businesses looks different than consumer service use patterns.
  • Most businesses focus on a consistent brand and sound identity that harmonizes their business type and enhances their customer experience.
  • The top 10 genres streamed across commercial businesses were pop, lounge, jazz, rock, ambient, dance/electronic, EDM, pop-rock, singer-songwriter and R&B.

Ashanti To Headline The Return Of HelloBeautiful's Interludes Live Sessions

Retrieved on: 
Wednesday, June 8, 2022

SILVER SPRING, Md., June 8, 2022 /PRNewswire-PRWeb/ -- TV One with iOne Digital announced that Ashanti will be the talent to re-introduce fans to its HelloBeautiful Interludes Live digital series, a cross-platform, original programming collaboration that brings the audience closer to talent, entertainment icons and influencers through intimate performances and candid conversations. Ashanti will also grace the cover of the June edition of the HelloBeautiful digital cover. The show will air on Sunday, July 17 at 9:00pm ET on TV One and Sunday, July 24 at 10:00pm ET on CLEO TV.

Key Points: 
  • Ashanti will perform for the most anticipated return of HelloBeautiful Interludes Live as well as grace the cover of the June edition of the HelloBeautiful digital cover.
  • Ashanti will also grace the cover of the June edition of the HelloBeautiful digital cover.
  • Holding this record put Ashanti in Guinness Book of World Records, which she still holds today.
  • Ashanti is also celebrating the 20th anniversary of her self-titled debut album with an internal tour, festival appearances, and several media appearances.

MyPart and Hit Songs Deconstructed Partner to Launch ChartCipher, the Next Generation of Hit Song Analytics

Retrieved on: 
Wednesday, May 4, 2022

MIAMI, May 4, 2022 /PRNewswire-PRWeb/ -- AI song search and analysis platform, MyPart, and hit song analysis and trend pioneers, Hit Songs Deconstructed, today announced the launch of ChartCipher, a game-changing platform that delivers the next generation of hit song analytics.

Key Points: 
  • AI song search and analysis platform, MyPart, and hit song analysis and trend pioneers, Hit Songs Deconstructed, today announced the launch of ChartCipher, a game-changing platform that delivers the next generation of hit song analytics.
  • MIAMI, May 4, 2022 /PRNewswire-PRWeb/ -- AI song search and analysis platform, MyPart, and hit song analysis and trend pioneers, Hit Songs Deconstructed, today announced the launch of ChartCipher , a game-changing platform that delivers the next generation of hit song analytics.
  • Matan Kollenscher, MyPart CEO, explains, "The depth of ChartCipher's song analysis provides unprecedented insight into the DNA of hit songs across genres going back to the beginning of this century.
  • They include the Billboard Hot 100, Hot Country Songs, Hot R&B/Hip-Hop Songs, Hot Dance/Electronic Songs, Hot Rock & Alternative Songs, Hot Latin Songs, Pop Airplay, Country Airplay, Streaming Songs, Radio Songs and Digital Song Sales.

Music and Entertainment Data/Analytics Company P-MRC Data Changes Name to Luminate, Reflecting Its Role In Entertainment's Data Economy

Retrieved on: 
Wednesday, March 16, 2022

AUSTIN, Texas, March 16, 2022 /PRNewswire/ -- Today the company formerly known as P-MRC Data, whose brands have been synonymous with signaling music trends as well as accurate and transparent entertainment industry data for decades, is now called Luminate.

Key Points: 
  • Luminate, which powers Billboard's industry definitive music charts,counts virtually every top-tier entertainment company as a client.
  • "We re-conceived this brand as the industry's central and most trusted source for all of entertainment's verified strategic and operational data.
  • Luminate is the preeminent entertainment data and insights company, unlocking access to the most essential, objective, and trustworthy data compiled from thousands of verified data sources.
  • Luminate brings together MRC Data, Variety Business Intelligence, Music Connect, BDS Radio and SoundScan to create the most comprehensive source of independent, objective, and foundational entertainment data.

Hair Science Meets Music Science in K18 Hair’s New TikTok Challenge That Encourages Fierce Hair Flips For a Chance to Win $1,000 to Sephora

Retrieved on: 
Monday, December 27, 2021

To celebrate this moment, K18 Hair is serving up an empowering original song and a chance to win K18 salon service + $1,000 shopping spree to Sephora by joining the hashtag challenge.

Key Points: 
  • To celebrate this moment, K18 Hair is serving up an empowering original song and a chance to win K18 salon service + $1,000 shopping spree to Sephora by joining the hashtag challenge.
  • To join, users can simply create a TikTok using K18s new song, #K18hairflip, and tag #K18HairFlip for a chance to win.
  • K18 Hair set out to create a campaign that would be fun for their audience and embody the confidence that comes with reaching hair happiness.
  • Join #K18HairFlip on TikTok from 12/27/21 - 2/19/22 to enter for a chance to win K18 Hair salon service + $1000 shopping spree to Sephora.

Magic: The Gathering and Post Malone Team Up for a Year-Long Celebration of Making Friday Night Magic

Retrieved on: 
Tuesday, December 21, 2021

Youd be hard-pressed to find a bigger fan of Magic: The Gathering than Post Malone, said Nathan Stewart, Head of Franchise Marketing for Wizards of the Coast.

Key Points: 
  • Youd be hard-pressed to find a bigger fan of Magic: The Gathering than Post Malone, said Nathan Stewart, Head of Franchise Marketing for Wizards of the Coast.
  • As a fan for years, he knows just how much Friday Night Magic means to players.
  • For the latest news on Magic: The Gathering and their upcoming collaborations with Post Malone, visit DailyMTG and follow Magic: The Gathering on Twitter at @Wizards_Magic .
  • Magic: The Gatherings compelling characters, fantastic worlds, and deep strategic gameplay have entertained and delighted fans for more than 25 years.

Linqia and Audiosocket partner to bring 80,000 licensed songs to influencer activations

Retrieved on: 
Monday, November 29, 2021

The duo is bringing a catalog of 80,000+ license free songs from trending indie bands and artists to all influencer campaigns run by Linqia partners.

Key Points: 
  • The duo is bringing a catalog of 80,000+ license free songs from trending indie bands and artists to all influencer campaigns run by Linqia partners.
  • Linqia partners can leverage the benefits of the relationship to
    The Linqia / Audiosocket partnership announcement comes on the heels of TikTok taking over Facebook as the worlds most downloaded app, with music being an integral part of the platforms exploding popularity.
  • Brands are trying to navigate the mercurial waters of copyright law, which is nerve racking, says Jenn Anderson-Miller, CEO at Audiosocket.
  • With our Audiosocket partnership, we make it easy for both influencers and brands to create content that can legally scale across platforms.

Greenberg Traurig's Entertainment & Media Practice Congratulates Clients Nominated for American Music Awards

Retrieved on: 
Monday, November 1, 2021

About Greenberg Traurig's Entertainment & Media Practice:With offices situated in the centers of the entertainment industry, Greenberg Traurig has established an experienced, international multidisciplinary entertainment and media practice.

Key Points: 
  • About Greenberg Traurig's Entertainment & Media Practice:With offices situated in the centers of the entertainment industry, Greenberg Traurig has established an experienced, international multidisciplinary entertainment and media practice.
  • The Greenberg TraurigEntertainment & Media Practicefocuses on the music, motion picture, television, sports, internet, digital media, publishing, and theater industries.
  • The team has access to key players in the entertainment industry and provides clients with dedicated legal counsel needed to thrive in today's multidiscipline, multimedia entertainment marketplace.
  • Its entertainment and media attorneys have consistently been ranked byThe Hollywood Reporter's"Power Lawyers,"Variety's"Dealmakers Impact Report" and "Legal Impact Report,"Billboard's"Power Lawyers,"The Best Lawyers in America,Chambers USA GuideandSuper Lawyers.

OVER 200 MILLION LISTENERS: New Soundtrack Your Brand Study Conducted by MRC Data Discloses One of America's Biggest Music Sources

Retrieved on: 
Wednesday, October 13, 2021

The result of the findings is that B2B music, music playing outside your headphones while out and about, now serves as one of the top music sources for Americans.

Key Points: 
  • The result of the findings is that B2B music, music playing outside your headphones while out and about, now serves as one of the top music sources for Americans.
  • Across the country, 65 percent of respondents find it important for businesses to create an appealing atmosphere through music.
  • The study supports the general notion that good music results in more listening, and more listening results in increased enjoyment.
  • MRC Data is part of P-MRC Data, a joint venture between MRC and Penske Media Corporation (PMC).

5G Is Putting a Whole New Woodstock on the Map — T-Mobile Crowns Hometown Techover Winner

Retrieved on: 
Thursday, September 2, 2021

With personal involvement from the mayor, city manager, public works, chamber president and many other key townspeople, Woodstock was a competition stand-out.

Key Points: 
  • With personal involvement from the mayor, city manager, public works, chamber president and many other key townspeople, Woodstock was a competition stand-out.
  • Tune into NBCs 3rd Hour of TODAY tomorrow to see more on Woodstock and why they were chosen as the T-Mobile Hometown Techover winner.
  • Among the goodness:
    Community Grant: A $200,000 T-Mobile Hometown Grant and technical assistance services from Smart Growth America (SGA).
  • T-Mobiles 5G network enhancements will transform how the residents of Woodstock work and play.