Echo Music Prize

New "Dadication" Documentary Illustrates How Actively Involved Dads Significantly Contribute to Happier, Healthier Children

Retrieved on: 
Friday, June 17, 2022

WASHINGTON, June 17, 2022 /PRNewswire/ -- Contrary to mass media portrayal, dads have become more involved in their children's lives compared to past decades. Understanding that many dads face a variety of unique challenges that can impact their presence and contribution, the U.S. Department of Health and Human Services' Administration for Children and Families (ACF), the National Responsible Fatherhood Clearinghouse and the Ad Council today released a documentary spotlighting the essential role that fathers play each day.

Key Points: 
  • WASHINGTON, June 17, 2022 /PRNewswire/ -- Contrary to mass media portrayal, dads have become more involved in their children's lives compared to past decades.
  • The new work also details the many ways fathers show up for their children, explores the impact of growing up without a dad, and provides examples of fathers overcoming numerous barriers to being actively involved.
  • "ACF is pleased to share this new 'DADication' documentary that showcases the experiences of four loving dads and their children."
  • Because engaged fathers strengthen families and contribute to healthy outcomes for children, many HHS programs integrate support for fathers.

EAG Advertising & Marketing Wins 4 AMBIT Awards at KCDMA's Awards Gala

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Friday, April 22, 2022

KANSAS CITY, Mo., April 22, 2022 /PRNewswire-PRWeb/ -- The annual AMBIT event, hosted by Kansas City's Data-Driven Marketers Association (KCDMA), celebrates Kansas City's best performing data-driven marketing campaigns.

Key Points: 
  • EAG Advertising & Marketing is honored to be awarded four AMBIT Awards at last night's 2022 KCDMA AMBIT Awards Gala held at Vox Theatre.
  • Being a digital campaign, rather than traditional media, EAG could provide proof of performance for each campaign element.
  • EAG's two gold AMBIT Awards projects automatically advance to the second round of judging at the DMA International ECHO Awards.
  • EAG is a winner of numerous small business and creative advertising awards, including Kansas City's Best Places to Work, Fountain Awards, Philanthropic (Philly) Awards, Kansas City's Fastest Growing Companies and 2019 Agency of the Year and KCDMA AMBIT Awards.

Edge Direct receives a 2022 ANA International ECHO Award for their work on The National WWII Museum's Flag of Honor Campaign

Retrieved on: 
Wednesday, April 20, 2022

BALTIMORE, April 20, 2022 /PRNewswire-PRWeb/ -- Edge Direct, a Moore company, announces they have won an International ECHO Award from the Association of National Advertisers (ANA) in Direct Mail. Edge Direct is a full-service direct response agency that elevates leading nonprofits by delivering exceptional insights, service and integrated marketing solutions.

Key Points: 
  • BALTIMORE, April 20, 2022 /PRNewswire-PRWeb/ -- Edge Direct , a Moore company, announces they have won an International ECHO Award from the Association of National Advertisers (ANA) in Direct Mail.
  • Edge Direct is a full-service direct response agency that elevates leading nonprofits by delivering exceptional insights, service and integrated marketing solutions.
  • "It is a great honor to be recognized among the world's best data-inspired, innovative direct marketing agencies," said Kathy Calta, president of Edge Direct.
  • Edge Direct was among the winners to be honored at the 2022 ANA Virtual International ECHO Awards Show on Tuesday, March 29.

IWCO Direct Recognized with 2022 International ECHO Awards

Retrieved on: 
Friday, April 1, 2022

CHANHASSEN, Minn., March 31, 2022 /PRNewswire-PRWeb/ -- IWCO Direct, a leading provider of data-driven performance marketing solutions, won two International ECHO Awards from the Association of National Advertisers (ANA) earlier this week, following up on their 2021 ECHO Award. ECHO Award winners represent the world's greatest data-driven storytellers who drive creativity and results. IWCO was the sole winner of the Gold Mailbox Award, sponsored by the U.S. Postal Service. Winning the Bronze Customer Acquisition Campaign ECHO Award this year was icing on the cake. Both awards recognized the company for an extraordinarily successful healthcare marketing program, which included a multi-channel, multi-touch campaign driven by targeted direct mail efforts. The campaign exceeded all performance metrics and delivered significant increases in conversion rates while reducing cost per acquisition (CPA).

Key Points: 
  • CHANHASSEN, Minn., March 31, 2022 /PRNewswire-PRWeb/ -- IWCO Direct, a leading provider of data-driven performance marketing solutions, won two International ECHO Awards from the Association of National Advertisers (ANA) earlier this week, following up on their 2021 ECHO Award.
  • Both awards recognized the company for an extraordinarily successful healthcare marketing program, which included a multi-channel, multi-touch campaign driven by targeted direct mail efforts.
  • It is especially gratifying to earn an ECHO Award two years in a row," said Gary Masse, CEO of IWCO Direct.
  • ANA hosted an ECHO Awards Gala on March 29, 2022, during which IWCO Direct received these awards.

Jennifer Moore Joins Media Culture In Newly Created Chief Revenue Officer Role

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Monday, March 28, 2022

NEW YORK, March 28, 2022 /PRNewswire-PRWeb/ -- Independent brand performance agency Media Culture announces Jennifer Moore will lead the Dallas-headquartered agency's marketing initiatives and growth.

Key Points: 
  • Independent brand performance agency Media Culture announces Jennifer Moore will lead the Dallas-headquartered agency's marketing initiatives and growth.
  • In the newly created role of chief revenue officer, Moore will elevate the agency's profile as a presence in the New York market, where she has a proven track record of establishing relationships in both planning and procuring media.
  • NEW YORK, March 28, 2022 /PRNewswire-PRWeb/ -- Independent brand performance agency Media Culture announces Jennifer Moore will lead the Dallas-headquartered agency's marketing initiatives and growth.
  • In the newly created role of chief revenue officer, Moore will elevate the agency's profile as a presence in the New York market, where she has a proven track record of establishing relationships in both planning and procuring media.

Reid Holmes Named New Executive Creative Director at IWCO Direct

Retrieved on: 
Tuesday, August 24, 2021

CHANHASSEN, Minn., Aug. 24, 2021 /PRNewswire-PRWeb/ -- IWCO Direct, a leading provider of data-driven performance marketing solutions, has named Reid Holmes as its new Executive Creative Director.

Key Points: 
  • CHANHASSEN, Minn., Aug. 24, 2021 /PRNewswire-PRWeb/ -- IWCO Direct, a leading provider of data-driven performance marketing solutions, has named Reid Holmes as its new Executive Creative Director.
  • Holmes brings more than 25 years of experience in marketing to the company, where he will lead the Creative Services team in their work developing creative strategies that deliver results for IWCO Direct clients.
  • Reid will bring his extensive experience to developing creative strategies that stand out and drive business results as part of IWCO Direct's ambition to be a leader in delivering performance marketing ROI for clients.
  • "We are thrilled to welcome Reid and leverage his creative expertise to drive greater ROI for clients," said Mike Parker, Chief Marketing & Solutions Officer of IWCO Direct.