New iSeatz Report Explores Loyalty Challenges and Strategies for Membership-Based Organizations
NEW ORLEANS, March 12, 2024 /PRNewswire/ -- iSeatz, a leading provider of travel loyalty technology solutions for major airline, hotel, and financial services companies, has released its latest survey report, The Benefits of Belonging: An Analysis of Membership-Based Organizations, Their Constituents, and Their Loyalty Strategies, the first of its kind focusing exclusively on the role of loyalty programs within membership-based organizations. The report's findings reveal many distinctions from commercial loyalty programs, most notably the importance of shared interests among members and emotional connections within membership-based communities.
- The Benefits of Belonging: An Analysis of Membership-Based Organizations, Their Constituents, and Their Loyalty Strategies is the only industry report aimed at examining and gaining insights into these groups and the people who subscribe to them.
- It uncovers a distinguishable set of priorities, preferences, and needs compared with other research on commercial loyalty programs.
- "Understanding the 'how' and 'why' behind members' behavior ensures that membership organizations can develop effective loyalty strategies that enhance engagement and retention and unlock new avenues for sustainable growth."
- Despite 93% of surveyed organizations offering travel booking services, 29% of respondents seldom book travel through membership organizations, presenting a big challenge for organizations to overcome.