OUTFRONT

OUTFRONT Celebrates PRIDE Month with '15 Seconds of Fabulous' OOH Campaign

Retrieved on: 
Monday, June 12, 2023
Museum of Modern Art, Pride Month, PRIDE, LGBTQ, Culture, OUTFRONT, Rainbow flag, NYSE, OOH, U.S.–Afghanistan Strategic Partnership Agreement, Internet, Collection, Corporation, Times Square, GLAAD, City, OUT, Nightclub, Pride

NEW YORK, June 12, 2023 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE:OUT), one of the largest out-of-home media companies in the U.S., is celebrating PRIDE Month in June by partnering with Gay & Lesbian Alliance Against Defamation ("GLAAD") for a special OOH campaign entitled "15 Seconds of Fabulous." Throughout the month of June, select OUTFRONT billboards and transit will be displaying messages of celebration and support to and from the LGBTQ+ community and their allies. The campaign will run nationally for the month of June, plus in select cities as one-hour blocks on assets in close proximity to Pride festivals and parades.

Key Points: 
  • Throughout the month of June, select OUTFRONT billboards and transit will be displaying messages of celebration and support to and from the LGBTQ+ community and their allies.
  • The campaign will run nationally for the month of June, plus in select cities as one-hour blocks on assets in close proximity to Pride festivals and parades.
  • The design for the campaign was created by an internal team of artists from OUT at OUTFRONT Employee Resource Group.
  • OUTFRONT is committed to OOH that empowers and celebrates communities, and the "15 Seconds of Fabulous" campaign is just one way the media company is celebrating PRIDE.

OAAA & Geopath Announce 2023 OOH Local Case Study Award Winners

Retrieved on: 
Wednesday, March 29, 2023
Prize, Advertising, Culture, OUTFRONT, Amazon, HVAC, OOH, Lamar, Out of Home Advertising Association of America, Baeksang Arts Award Grand Prize – Television, Happiness, Growth, City, Lamar Advertising Company, Health, Conference

WASHINGTON, March 29, 2023 /PRNewswire/ -- The Out of Home Advertising Association of America (OAAA) and Geopath announced the winners of the 8th Annual Local Case Study Awards at the 2023 OAAA/Geopath OOH Media Conference in Nashville, TN, this week. Since 2016, OAAA and Geopath have honored OOH campaigns that inspire consumers to make a quantifiable impact on local businesses.

Key Points: 
  • WASHINGTON, March 29, 2023 /PRNewswire/ -- The Out of Home Advertising Association of America (OAAA) and Geopath announced the winners of the 8th Annual Local Case Study Awards at the 2023 OAAA/Geopath OOH Media Conference in Nashville, TN, this week.
  • Since 2016, OAAA and Geopath have honored OOH campaigns that inspire consumers to make a quantifiable impact on local businesses.
  • The Local Case Study Awards are proof that OOH is consistently being used as a strategic media element, and this year's highly competitive contest generated over 90 entries.
  • The 2023 contest winners, representing a broad array of product categories, all incorporated data to strategically plan and analyze the effectiveness of their clients' OOH campaigns.

OUTFRONT Media Joins Business, Civic and Labor Communities to Launch 'WE ♥ NYC' Campaign

Retrieved on: 
Monday, March 20, 2023
The Broadway League, Department of Economic Development, New York (state), Partnership, Inside Broadway, Overalls, OUTFRONT, Outfront Media, OOH, New Yorker, Partnership for New York City, Economic development, Times Square, Growth, News, NYSE, Financial services

NEW YORK, March 20, 2023 /PRNewswire/ -- OUTFRONT Media (NYSE:OUT) shows its support for its home city through the Partnership for New York City's new "We ♥ NYC " citywide civic action campaign. Geared to inspiring New York City's post-pandemic resurgence, the campaign is showcasing the city's strengths and looking to mobilize New Yorkers in all communities to help ensure that New York remains the greatest city in the world.

Key Points: 
  • NEW YORK, March 20, 2023 /PRNewswire/ -- OUTFRONT Media (NYSE:OUT) shows its support for its home city through the Partnership for New York City's new "We ♥ NYC " citywide civic action campaign.
  • In addition to transit media, OUTFRONT supported the press conference with OUTFRONT PRIME inventory in Times Square creating the backdrop of the event.
  • This media will run for the duration of the campaign along with billboards across the greater NYC area, plus expected amplification through social channels.
  • "OUTFRONT is extremely proud to support the Partnership for New York City to share 'We ♥ NYC,'" said Phil Stimpson, East Region EVP at OUTFRONT Media.

OUTFRONT Celebrates Women's History Month with Initiatives Promoting Diversity and Equity Plus Celebrations of Female Achievement

Retrieved on: 
Wednesday, March 8, 2023
OUTFRONT, Social media, Women's History Month, OOH, Artsy (website), Woman, NYSE, Outfront Media, Cement, Nightclub, Culture

NEW YORK, March 8, 2023 /PRNewswire/ -- OUTFRONT Media (NYSE: OUT), one of the largest out-of-home media (OOH) companies in the U.S., is celebrating Women's History Month in March with several initiatives to spotlight women-owned businesses, appreciate the works of women artists, and celebrate their women colleagues all month long.

Key Points: 
  • One such initiative includes an art series in collaboration with Artsy entitled "Bodily Landscapes," as part of the ongoing OUTFRONT: Moments in Culture program.
  • This series features work from the renowned up-and-coming artist Loie Howell, whose art is setting auction records worldwide.
  • OUTFRONT is also honoring women's achievements with a special social media campaign spotlighting women-owned businesses.
  • Each week through March, OUTFRONT will spotlight one woman-owned business that is also an OUTFRONT client on its social media platforms.

Sheertex Rolling Out New Transit Ads Showcasing its 'Really Strong Tights' with OUTFRONT Media

Retrieved on: 
Thursday, March 2, 2023
NYSE, DTC, Outfront Media, Research, Polymer, SVP, Analytics, Impact, FreshDirect, Comscore, OOH, Tights, Campaign, DC, OUTFRONT, Transit, Online shopping

NEW YORK, March 2, 2023 /PRNewswire/ -- OUTFRONT Media (NYSE:OUT), one of the largest out-of-home media (OOH) companies in the U.S., today announced that direct-to-consumer ("DTC") hosiery brand Sheertex is this month launching a new out of home ("OOH") campaign for its impossibly strong sheer tights. The new campaign – anchored by the phrase 'Really Strong Tights' - is being conducted as a follow-up to Sheertex's successful 2022 'Alarmingly Strong Tights' campaign with OUTFRONT. 

Key Points: 
  • The new campaign – anchored by the phrase 'Really Strong Tights' - is being conducted as a follow-up to Sheertex's successful 2022 'Alarmingly Strong Tights' campaign with OUTFRONT.
  • Sheertex's inaugural out of home campaign utilized the power of the transit media, with memorable visuals on branded subway trains, station dominations, liveboards, and ultra-super-kings on NYC buses.
  • This media domination, combined with smart creative, brought the brand to life and was hugely successful.
  • In fact, OUTFRONT commissioned an independent measurement and attribution provider, StreetMetrics, to determine the effectiveness of Sheertex's four-week bus campaign.

Providence Equity Acquires Multi-Decade Lease for Iconic Times Square Billboards

Retrieved on: 
Tuesday, January 24, 2023
Finance, Marketing, Advertising, Communications, Professional Services, OUTFRONT, Martha Plimpton, LLP, Broadway, Gibson Dunn, NYSE, Providence Equity, Senior, Duane Morris, Heart, Partnership, Education, Foot, Solomon Partners, Multimedia, UBG, Social media, Music

Providence Equity Partners (“Providence”), a premier private equity firm specializing in growth-oriented investments in media, communications, education and technology, today announced it has acquired a multi-decade lease for nine marquee billboards at Two Times Square (“2TS”) and 1600 Broadway from Universal Branding Group (“UBG”).

Key Points: 
  • Providence Equity Partners (“Providence”), a premier private equity firm specializing in growth-oriented investments in media, communications, education and technology, today announced it has acquired a multi-decade lease for nine marquee billboards at Two Times Square (“2TS”) and 1600 Broadway from Universal Branding Group (“UBG”).
  • “We are thrilled to acquire these assets, which are among the most premium digital billboard signs in one of the most highly trafficked locations on the planet – Times Square,” said Lucy Dobrin, Managing Director at Providence.
  • This transaction is a wonderful opportunity to expand our nearly 3-year partnership with OUTFRONT through this new investment in Times Square.
  • We are excited about the opportunity to operate them in partnership with Providence for many years to come.

OUTFRONT Media Celebrates Black History Month with Campaigns to Honor Black Creators and African American Artists

Retrieved on: 
Tuesday, February 7, 2023
Linda, OUTFRONT, Black History Month, NYSE, History, African Americans, The Creators (film), Ad Age, Outfront Media, Artsy (website), Exhibition, Black, Museum of Modern Art, Midtown, Partnership, Black Heart, OOH, Film industry, Culture, Art

NEW YORK, Feb. 7, 2023 /PRNewswire/ -- OUTFRONT Media (NYSE: OUT) launched several OOH campaigns to celebrate and honor the lives, legacies, and artistry of Black Americans throughout Black History Month this February. The campaigns include a partnership with AdAge spotlighting Black creators on billboards throughout the United States and two series celebrating African American artists and artists of color via separate partnerships with MoMA and Artsy. The following provide more details about each campaign:

Key Points: 
  • The campaigns include a partnership with AdAge spotlighting Black creators on billboards throughout the United States and two series celebrating African American artists and artists of color via separate partnerships with MoMA and Artsy.
  • The following provide more details about each campaign:
    Celebrating Black Creators with AdAge - OUTFRONT is partnering with AdAge for their annual Black History Month feature celebrating Black creative excellence, which debuted on February 1.
  • Moments in Art (MoMA) - This February, Moments in Art celebrates Black History Month with the series Just Above Midtown: Changing Spaces.
  • Moments in Culture (Artsy) - This February, Moments in Culture is proud to present Celebrating Black Art History in honor of Black History Month.

OUTFRONT Media Chief Executive Officer Jeremy Male to Participate in Citi's 2023 Communications, Media & Entertainment Conference

Retrieved on: 
Thursday, December 29, 2022
OUTFRONT, Creativity, Conference, NYSE, Citigroup, Male, Video game

NEW YORK, Dec. 29, 2022 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT) announced today that Jeremy Male, Chairman and Chief Executive Officer, is scheduled to present at Citi's 2023 Communications, Media & Entertainment Conference on Thursday, January 5, 2023 at 10:45 a.m. Eastern Time.

Key Points: 
  • NEW YORK, Dec. 29, 2022 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT) announced today that Jeremy Male, Chairman and Chief Executive Officer, is scheduled to present at Citi's 2023 Communications, Media & Entertainment Conference on Thursday, January 5, 2023 at 10:45 a.m. Eastern Time.
  • A live and replay audio webcast will be available on the investor relations section of the Company's website at www.OUTFRONTmedia.com .
  • OUTFRONT leverages the power of technology, location, and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in North America.
  • Through its technology platform, OUTFRONT will fundamentally change the ways advertisers engage audiences on-the-go.

Times Square and Piccadilly Lights headline with Gorillaz for ground-breaking OOH performances

Retrieved on: 
Friday, December 16, 2022
Nexus, Heart, OOH, Culture, Nexus Studios, Asa, OUTFRONT, Emmy Awards, Outfront Media, Creativity, AR, Gorillaz, NYSE, City, Google Maps, Times Square, Geographic data and information, ARCore, Nightclub, Entertainment, Piccadilly Circus

NEW YORK and LONDON, Dec. 16, 2022 /PRNewswire/ -- The world's most famous out-of-home (OOH) landmarks, Times Square and Piccadilly Lights, are to be transformed into live stages for ground-breaking performances set to revolutionize the concept of music performance. Both locations will become first-of-a-kind immersive stages for performances by the award-winning virtual band Gorillaz of their new track, Skinny Ape.

Key Points: 
  • NEW YORK and LONDON, Dec. 16, 2022 /PRNewswire/ -- The world's most famous out-of-home (OOH) landmarks, Times Square and Piccadilly Lights, are to be transformed into live stages for ground-breaking performances set to revolutionize the concept of music performance.
  • Both locations will become first-of-a-kind immersive stages for performances by the award-winning virtual band Gorillaz of their new track, Skinny Ape.
  • The OOH showcases are being managed by OUTFRONT Media (NYSE:OUT), one of the largest out-of-home media (OOH) companies in the U.S. with the massive Northeast Domination in the epicenter of New York's Times Square,and Ocean Outdoor which operates the Piccadilly Lights on behalf of Landsec.
  • To herald the virtual London takeover, Landsec's Piccadilly Lights will broadcast a newsflash asa call to action for music fans to take part.

OUTFRONT MEDIA ENHANCES OUTFRONT PRIME WITH NEW SOCIAL OUT-OF-HOME OFFERINGS, HARNESSING THE POWER OF SOCIAL + PREMIUM OOH ASSETS ACROSS TOP TIER MARKETS

Retrieved on: 
Wednesday, November 30, 2022
Marketing, Culture, Elf, Attention, HBO Max, Comscore, OOH, Madison Square Garden, Outfront Media, Uber Eats, Gossip Girl, Southgate Street, Social, XLAB d.o.o, Social media, Partnership, Traction, PRIME, Creativity, Genz, Cosmetics, Pandemic, URL, Chanel, OUTFRONT, Internet, The E.L.F., City, NYSE, Web3, Netflix, AIDS, Gossip Girl (novel series), Research, IRL, Dollar Shave Club, Hearing, Grand Central, BIG, AR, REACH, Woman, VR, Online shopping, Nightclub, Millennials, Airbnb, Amazon, Adidas

NEW YORK, Nov. 30, 2022 /PRNewswire/ -- OUTFRONT Media (NYSE:OUT), one of the largest out-of-home media (OOH) companies in the U.S., today announced that it has enhanced OUTFRONT PRIME with new social out-of-home (sOOH) capabilities. OUTFRONT PRIME expands the company's reach to brands looking to harness this powerful combination by marrying social media and influencer activations with OOH campaigns on its most premium assets.

Key Points: 
  • OUTFRONT PRIME expands the company's reach to brands looking to harness this powerful combination by marrying social media and influencer activations with OOH campaigns on its most premium assets.
  • OUTFRONT has begun rolling out new branding across its PRIME locations, featuring the "#outfrontprime" hashtag in order to emphasize this capability.
  • OUTFRONT PRIME marks the evolution of this "social out-of-home" strategy, taking the powerful results noted above, and bringing it to the company's largest, most iconic inventory.
  • Connecting IRL to URL, OUTFRONT PRIME locations serve as a social media primer, delivering measurable traction and consumer engagement.