FENDER HOSTS 'THE #GUITARTOK EFFECT' PANEL -- DISCUSSING HOW TIKTOK IS EMPOWERING MULTIDIMENSIONAL ARTISTS, BRINGING GUITAR TO GEN-Z
HOLLYWOOD, Calif., July 21, 2022 /PRNewswire/ -- On Tuesday July 19, Fender Musical Instruments Corporation (FMIC) hosted a panel discussion, "The #GuitarTok Effect: How TikTok is changing how we create, consume and discover new music" at Desert 5 Spot in Hollywood, Calif. Panelists shared perspectives on TikTok's phenomenal impact on music discovery, including the positive growth for emerging artists, the powerful #GuitarTok community, and the integral role Player Plus guitars play as tools for rising artists and guitarists in achieving notoriety on the app. A largely unexplored territory within the trending TikTok conversation that has recently caught fire, #GuitarTok is continuing to emerge as a go-to source for playing tips and tutorials, inspiration, a sense of community, connection and collaboration - as well as a direct pathway to discovery for music managers and label talent scouts.
- The magic of TikTok user experience is differentiated from other platforms, allowing artists to connect with the community where they are and what their interests are.
- "TikTok is so good about finding the people who need what you are putting out there," shared April Kae, Artist, Content Creator, Activist & TikTok Bass Sensation.
- "It's bringing people together around something bigger - and doing that through music, which is something I really love."
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