MAJOR LEAGUE SOCCER ANNOUNCES PARTNERSHIP WITH ICONIC AUDIO BRAND BEATS
NEW YORK, Feb. 19, 2024 /PRNewswire/ -- Major League Soccer (MLS) and Beats by Dr. Dre (Beats), the iconic audio brand, today announced a global agreement that designates Beats as the official consumer audio products partner of MLS.
- NEW YORK, Feb. 19, 2024 /PRNewswire/ -- Major League Soccer (MLS) and Beats by Dr. Dre (Beats), the iconic audio brand, today announced a global agreement that designates Beats as the official consumer audio products partner of MLS.
- As part of the multi-year agreement, MLS clubs will receive custom Beats headphones exclusively created for the teams.
- MLS players will also be featured in Beats' brand marketing campaigns that will be amplified on both Beats and MLS' platforms.
- "Major League Soccer is proud to partner with Beats, a global culture driver, during this period of growth for our League and our sport in North America," said Camilo Durana, MLS EVP Apple Partnership, Properties and Events.