The Hefty ® Brand Highlights 'Strength That's Anything but Ordinary' in New Ad Campaign for Ultra Strong™ Trash Bags Featuring Longtime Partner, John Cena
LAKE FOREST, Ill., April 3, 2024 /PRNewswire/ -- In his eighth year as a brand spokesperson, professional wrestler and actor John Cena is once again teaming up with Hefty® in the brand's newest Ultra Strong™ trash bag campaign launching today. Developed by creative agency DDB Chicago, the multimedia campaign features Cena delivering light-hearted humor while showcasing the strength and durability of Hefty ® Ultra Strong™ trash bags.
- Developed by creative agency DDB Chicago, the multimedia campaign features Cena delivering light-hearted humor while showcasing the strength and durability of Hefty ® Ultra Strong™ trash bags.
- "John has been an incredible spokesperson for the Hefty brand over the past eight years, increasing Hefty's Top-of-Mind brand awareness seven points since 2016.
- We're thrilled to have him featured once again in our new campaign," said Brienne Neisewander, Vice President of Hefty® Marketing, Reynolds Consumer Products.
- "I'm excited to continue my partnership with Hefty and have enjoyed collaborating with the brand on the latest campaign," said John Cena.