Cena

The Hefty ® Brand Highlights 'Strength That's Anything but Ordinary' in New Ad Campaign for Ultra Strong™ Trash Bags Featuring Longtime Partner, John Cena

Retrieved on: 
Wednesday, April 3, 2024
Partnership, Humour, Garbage, Face Off, Cena, Ultra, Reynolds Group Holdings, Tissue paper

LAKE FOREST, Ill., April 3, 2024 /PRNewswire/ -- In his eighth year as a brand spokesperson, professional wrestler and actor John Cena is once again teaming up with Hefty® in the brand's newest Ultra Strong™ trash bag campaign launching today. Developed by creative agency DDB Chicago, the multimedia campaign features Cena delivering light-hearted humor while showcasing the strength and durability of Hefty ® Ultra Strong™ trash bags.

Key Points: 
  • Developed by creative agency DDB Chicago, the multimedia campaign features Cena delivering light-hearted humor while showcasing the strength and durability of Hefty ® Ultra Strong™ trash bags.
  • "John has been an incredible spokesperson for the Hefty brand over the past eight years, increasing Hefty's Top-of-Mind brand awareness seven points since 2016.
  • We're thrilled to have him featured once again in our new campaign," said Brienne Neisewander, Vice President of Hefty® Marketing, Reynolds Consumer Products.
  • "I'm excited to continue my partnership with Hefty and have enjoyed collaborating with the brand on the latest campaign," said John Cena.

WWE® Drops John Cena NFTs Leading Into SummerSlam®

Retrieved on: 
Tuesday, August 17, 2021
Wrestling, Sports, Entertainment, Online, Events, Concerts, TV and Radio, Celebrity, Film & Motion Pictures, Licensing (Entertainment), Universe, Result, Company, Private Securities Litigation Reform Act, Non-fungible token, Stephanie McMahon, Annual report, Analysis, Television, Conversation, WWE Championship, Board of directors, SoFi Stadium, Traumatic brain injury, Allegiant Stadium, Cena, Travel, AT, Platinum, WrestleMania, Perception, WWE SmackDown, NBCUniversal, Sport, BT Sport, Intellectual property, SummerSlam, Injury, Forward-looking statement, NYSE, AT&T Stadium, Computer, Multimedia, WWE Universal Championship, Risk, NFL, Vincent, Financial condition report, WWE Network, Sale, NFT, Fox Sports, Sony India, Form 10-Q, COVID-19, WrestleMania 35, Accident, Form 10-K, Risk management

WWE (NYSE: WWE) today announced it will create non-fungible-tokens (NFTs) inspired by WWE Superstar John Cena, along with never-before-sold memorabilia and experiences, just in time for SummerSlam.

Key Points: 
  • WWE (NYSE: WWE) today announced it will create non-fungible-tokens (NFTs) inspired by WWE Superstar John Cena, along with never-before-sold memorabilia and experiences, just in time for SummerSlam.
  • View the full release here: https://www.businesswire.com/news/home/20210817005554/en/
    WWE Drops John Cena NFTs Leading into SummerSlam (Photo: Business Wire)
    The drop will feature a platinum tier auction that includes a one-of-one exclusive NFT.
  • The gold tier will drop in time for SummerSlam this Saturday, August 21 and include 500 limited edition NFTs, along with a limited-edition merch box personally curated by Cena.
  • The event will be headlined by megastar John Cena vs. WWE Universal Champion Roman Reigns.